Boutique Chat

Ever wondered how to source the best products for your store, whether online or brick-and-mortar? In this episode, we dive into the world of trade shows and online marketplaces with Stephanie Beringhele, VIP Buyer Relations Director at ASD Market. Stephanie talks about what ASD Market is and why it's a must-know for every seller. You'll learn about the unique "neighborhoods" within the market and...

Are you struggling to differentiate between value and price in your marketing strategy? In this episode, we dive into the crucial distinctions between these concepts and explore how understanding them can help you better serve your customers. We'll discuss the common pitfalls retailers face when they fail to recognize the difference and why this understanding becomes even more critical when money...

Are you ready to shine a spotlight on small businesses? In today's episode, I'm thrilled to welcome back Sarah Burks, Director of Education at The Boutique Hub to discuss one of our favorite topics—Pink Friday. As we gear up for the busiest seasons in retail, Sarah shares the story behind Pink Friday and how it has become a nationwide movement to support and celebrate small businesses. Learn More...

Have you ever wondered how to be a good neighbor in the business world? In this episode, we'll explore what it takes to build positive relationships with neighboring retailers, product-based business owners, and wholesalers. You'll hear about the benefits of collaboration and how to handle difficult neighbors. Tune in to learn practical tips on fostering a supportive and cooperative business envir...

Are you curious about what it takes to pivot from one successful business to another? In today's episode, I'm excited to bring you a conversation with Stefania Colucciello, the founder of WEDideas and Coastal Bloom. Stefania's journey from owning a silk flower business to creating a thriving boutique is nothing short of inspirational. Resources: WEDideas Boutique: Instagram   Coastal Bloom: Websit...

Do you know the difference between being a CEO and an entrepreneur? Everyone starts their business as an entrepreneur, hustling and DIYing to solve problems and make progress. But eventually, to grow, you need to become a CEO who values systems and processes and understands the relationship between time and money. Today, we'll discuss how to leverage your time to increase your income and provide t...

Do you wonder how to balance personal challenges with running a successful boutique? In today's episode, I'm thrilled to have a conversation with Macie Kindler, the founder of The Flossy Peach. Macie's journey is a testament to resilience and community-building, making her a standout in our industry. Resources: Macie Kindler: Website | Facebook | Instagram The Boutique Hub:  Website | Facebook  | ...

Are you a busy mom trying to balance everything? In this episode, we explore how to manage the overwhelm of juggling business and life. Giving 70% to one area doesn't mean you're only giving 30% to another. It's not a zero-sum game! We'll discuss how to excel in multiple areas by embracing different seasons of focus, and the importance of giving yourself grace to make mistakes along the way.  Reso...

When there are so many things pulling you in different directions as a business owner, how do you build community and connect authentically with your customers? So many people are searching for the solution to this because, now more than ever, community is key to growing a successful business. Nicole Palmer, Member Experience Specialist at The Boutique Hub, joins the show to share her own experien...

Do you want the most simple advice ever? Today, I'm boiling down thousands of conversations I've had with business owners into the four keys to making a business work. These are tried and true tips that work, so make sure to tune in and start applying them to your business. Resources:    Join The Boutique Hub Community  

What can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not always in our winning season—and that's okay.  Resour...

In this Five Minute Friday , we'll explore a powerful quote I recently heard and the impact of this idea on both business and life. You'll learn about three key aspects to consider as you transition from being an entrepreneur to a CEO: evaluating your daily habits, scrutinizing your spoken words and self-talk, and understanding how these impact your beliefs. Discover how addressing procrastination...

Have you ever been discouraged by tough feedback? Are you overwhelmed by what you don't know? If so, this episode is for you! Many of you have probably met Lindsey Williams, Owner of Linny Co., at market and know her wonderful brands and style. Well, today, she joins the show to dive into some deeper things that are key parts of the journey to a successful business Resources: Linny Co. Facebook |...

Today's Five Minute Friday is a bit more personal. I'll be sharing words and phrases that I have struggled with in my journey—words and phrases that are huge for me. Since I've started to notice how I'm using them, it's changed so much of how I show up on a regular basis. It's not only impacting my business, but also how I show up in my marriage, how I parent, and more. So listen in to find out wh...

Sarah Zurell, Chief Marketing Officer at Chinese Laundry, steps into the spotlight today to explain how footwear can transform not just your outfit, but your entire outlook. From understanding customer preferences through surveys and emails to showcasing shoes alongside outfits, Sarah shares her expertise in making the shopping experience seamless for your customers. She reveals why seeing shoes o...

Have you ever come home from a conference feeling inspired and ready to take on the world—only to get home and find you don't end up doing all the things you intended? This is an important Five Minute Friday episode, as I know many of you joined me at The Boutique Summit in Dallas this week, and even more of you are going to watch the replays online. That's why I'm going to share some tips on how...

There's no way around it—you have to know your numbers! You probably hear this from us all the time, but if you're not sure what that actually means or how to put it to work in your business, this episode is for you. Dane Cohen from Management One joins the show to help demystify the processes of inventory planning and making decisions based on your actual numbers.  Resources:    Join The Boutique...

Today I want to talk about growing on the 'Gram. And, actually, the concept I'm sharing today works across social channels. Listen in to learn about the 5-3-1 method of how to grow on Instagram using the algorithm to your advantage. Resources: Join The Boutique Hub Community Retail Bootcamp

What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that helped her build a dedicated community. She discusses...

I hate that I even have to share this message today, but I continue to see a major problem across the industry that I can't ignore. The issue? Copyright/trademark infringement. It's easier than you may think to fall into this trap, so if you don't want to risk losing everything, tune in to learn what to watch out for so you can keep your business safe. Resources: Join The Boutique Hub Community

Do you truly know your customer, and if so, why stop at selling just clothes or gifts? Why not expand your reach and become a one-stop shop? In this episode, Cindy Morris, President and CEO of Dallas Market Center, joins us to discuss the importance of understanding your customers deeply and managing a diverse product range effectively. Cindy shares the origins of the Dallas Market Center and expl...

What does it take to get people interested in your business? You've gotta show up as the person you want to see. In this episode, Ashley challenges you to take a look in the mirror and reflect on how the energy you're bringing to the table could be influencing the way others behave around you. Resources: Join The Boutique Hub Community

Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying comfortable. Learn about the balance between her online and in-store business, the importance of understanding your customer d...

Have you ever thought about what would happen if you needed to take a step back from your business? Do you have SOPs or any operational documents that could help if someone needed to take over? If you answered "no" to either of these questions (or both!), don't miss today's episode. I'll explain why it's so important to document important tasks and how to do them, as well as how to get started. Re...

If you have been to our showroom or markets, you've probably had the opportunity to meet today's guest, Samantha Conner. Samantha is such a bright light for our community and team, and she understands business from both a brand and boutique perspective. She joins us today to share insight into Hubventory, buying, business, and the industry as a whole. Resources:    Hubventory | Wholesale Boutique...