Boutique Chat

Want to save money, save time, be better at content creation, and be a better boss? Who doesn't? Today, I'm joined by my friend Kinsey Soderberg, owner of Feel Good Social and Authentic AI, and we're digging into all the different ways you can use AI to make your life easier. She sheds light on how she has been working to find a healthy balance with using AI tools that allows for better productivi...

Struggling with excess inventory that just won't move? You're not alone. In today's episode, we're diving into one of the most common challenges retailers face: what to do with all that unsold inventory—and, more importantly, how to stop it from happening again. Here's the truth: it's not always about running another sale or marking things down (though we'll cover that too). Often, the biggest pro...

What does it take to build a thriving business while staying true to family values and legacy? In today's episode, live from the Dallas Market Center, I'm joined by Marty and Claudia Leon as they take us through the rich history of the building and their own business evolution. As a family deeply rooted in both the industry and the space, their insights are not only valuable but truly inspiring. L...

Feeling like your boutique is falling behind the competition? You're not alone. In this episode,  JR Visual Design dives into one of the biggest fears boutique owners face: new stores popping up with on-trend designs, functional layouts, and an experience that draws in customers. If you've ever worried that your boutique looks outdated or lacks the flow and aesthetic that keep shoppers coming back...

Do you have enough of a following to bring in business? Knowing how to leverage your following (regardless of size) can be key to a thriving business. Before TikTok, TV, and fame, Marc D'Amelio has been killing it in the apparel and footwear industry. He joins the show today to share some of his best business and sales tips, as well as insights that have helped him and his projects succeed.  Resou...

Struggling to find and keep great employees? You're not alone. In this episode, we're diving into the biggest challenges boutique owners face when it comes to hiring, motivating, and retaining staff. We'll break down the two types of employees you have—rocks and rock stars—and how to create a balanced team that thrives. Melodie van der Baan, co-founder and CEO of Max Retail, shares her proven stra...

Struggling to get your brand noticed in a crowded market? Organic reach is harder than ever, and it's impacting your business more than you might realize. In this episode, I'll break down the latest industry shifts and share actionable strategies to help you show up more intentionally and consistently in your marketing. Tune in to discover five key trends you need to know as you plan for your next...

We have a special host for today's Five Minute Friday episode! Melodie van der Baan, Co-founder and CEO at Max Retail (and Boutique Hub partner), joins us to share key insight into hiring and training staff. Whether you have one employee or 100, Melodie's tips will help at the beginning of your boutique journey and as you scale up. Resources :   Max Retail Join The Boutique Hub Community   The Bou...

Transforming your financial future isn't as hard as it may seem. My guest today is Hilary Hoff, a seasoned financial advisor with a rich background in corporate finance, and she joins the show today to discuss the six pillars of financial planning. She breaks them all down in practical, actionable ways that will help you take control of your finances. Resources: Hillary Hoff: Website | Facebook |...

Today, I'm going to help you jump-start your year with your planner. Whether you're using the Boutique Boss Planner we created specifically for small business owners or a different one, this episode is all about maximizing your prep to not just create a plan—but to plan smarter. Resources :   2025 Boutique Boss Planner Join The Boutique Hub Community   Ashley Alderson:  Instagram   The Boutique Hu...

How you make people feel about what they buy from you—and how they buy it—is a huge part of what makes a boutique successful. In this special episode featuring Ashley Donnell of The Babe Standard, we'll be chatting about the value of selling experiences . Ashley has been particularly successful in this area, so don't miss hearing her valuable tips! Learn More About the Boutique Hub Here:  https://...

Are you ready to design your future? As we step into 2025, now is the perfect time to reflect on who you want to be and what you want your life to look like. So, in this Five Minute Friday episode, we explore the power of vision boards—why they work, how they help you stay focused, and how to use them to turn your dreams into reality. Tune in to discover how a vision board can be the first step in...

Are you struggling to identify what's working (and what's not) in your business? If you are looking for clarity on where to focus in order to scale effectively, this episode is exactly what you need! I'll be breaking down the six key layers to success in retail, providing you with actionable strategies for building a strong, resilient, and sustainable business that can thrive in the long term. Lea...

It's that time of the year: the time for New Year's resolutions. So today, I'm sharing my top 10 resolutions for retailers in 2025. Listen in to hear my real—and direct—take on what goals we should all aim for in the coming year. Resources :   Join The Boutique Hub Community   Ashley Alderson:  Instagram   The Boutique Hub:  Website  |  Facebook  |  Instagram  |  Pinterest  |  TikTok  |  YouTube  

It's time to unpack what worked and what didn't this past holiday retail season—and figure out how to put that information to great use now, while it's fresh. After talking to hundreds of retailers over the last few weeks and analyzing their successes and what they would be doing differently this next year, I have some valuable information to share with you! Listen in to hear how to start planning...

Ready to crush 2025? In today's Five Minute Friday , I'm giving you an exclusive peek into how to set your year up for success, as well as how we've seen hundreds of retailers do the same year after year through our Best Year Yet Challenge. This challenge is an opportunity to come together with others in the industry to  connect, share what's working, and set yourself up for a winning year. And it...

Are you ready to reflect on the lessons of 2024 and prepare for an incredible 2025? In today's episode, I'm excited to bring you a year-end wrap-up filled with insights, strategies, and actionable tips to set your business up for success in the year ahead. Listen as I dive into the highs and lows of 2024, including the impact of election-year consumer behavior, the rise of the boutique creator eco...

Today we have a special guest hosting Five Minute Friday ! Lou Mintzer from Grid & Pixel is here to share how email marketing can supercharge your business. He's breaking down simple yet powerful strategies to turn your emails into a 24/7 sales machine. Tune in to discover what you can do to generate constant sales—without being tied to your desk. Resources:   Grid & Pixel Join The Boutique Hub Co...

It's time to set yourself up for success in 2025! As we reflect on this past year and all of its ups and downs, it's important to think about what we need to work on to improve in the coming year. So, in this episode, I'm sharing five must-do things that you need to focus on and four key metrics I recommend keeping close track of as we move into the new year. Resources :   Best Year Yet Retail Boo...

"Why is my business not working?" Many times when I'm asked struggle questions like this, I investigate to try to help—and I find a website filled with stock photos. So I'm here to tell you: stock photos are killing your brand. They make you look like everyone else, so there is no way to differentiate your brand. So what should you do instead? Listen in to today's Five Minute Friday to find out! R...

If you battle with ADD or ADHD and are looking for tips and resources to thrive through it, this episode is for you! Today we are joined by Danielle Resseguie, owner of Ruby Joy Boutique, to discuss the challenges and solutions she has found in her entrepreneurial journey as she battles ADD. Don't miss this incredible conversation on dealing with the demands of business growth, how to set yourself...

Have you trademarked your business yet? This should be one of the very first things you do if you want to build a business to last. But before you do, in today's Five Minute Friday, I'm sharing a couple of quick things you should do when trademarking your business. Listen in to learn how to make sure you are being smart when protecting your business. Resources:   Join The Boutique Hub Community  

What do you think of when you hear the word "sales"? If you're one of the many people who think it's all about pushy tactics and empty pitches, think again. In this episode, I'm joined by Dawn Grooters, founder of Broken Vessel Sales Solutions, who's here to break down how inside sales can help you recapture lost dollars and transform your sales strategy—without the stigma that often gets associat...

Wh at do you do when you find yourself looking at a ton of unsold inventory? Be honest—do you fall into the common trap of buying more stuff and telling yourself that the new items will sell better? If so, you're not alone. But you are stopping yourself from taking the time to figure out why   the original inventory didn't sell, which is a very important step for running a leaner, more profitable...

Struggling to get the high-level support your small business needs? You're not alone. Many small business owners struggle with this same thing, often piecing together information and hustling through challenges on their own. Enter Racheal Cook, Founder & CEO of the CEO Collective, who's dedicated to changing that. In this episode, Racheal shares her mission to empower CEOs and small business owner...