Bootstrapper's Paradise

Companies like Theranos have shown that 'fake it till you make it' is all BS.  Still, there are too many people that feel this strategy has merit.  I want to tear it apart by breaking down why it doesn't work.  We'll also talk about what you should do instead. Free product-market fit course - https://nxtstep.io/fit Episode Transcript  Hey folks, Sean here and today what I wanna talk to you about i...

Eventually you're going to break something in your B2B SaaS.  This may lead to some strong reactions and angry emails from your users.  After the initial shock wears off, you'll have time to fix whatever is broken.  However, the good part is that your users are engaged and now you have an opportunity to learn critically important information about how to make your product better. Free product-mark...

I'm seeing more and more instances of people freaking out about AI in a bad way.  It seems many people think that all their skills will become obsolete overnight which dooms their future.  I want to share with you why this isn't the case.  New technology still takes a while to reach widespread adoption into all areas of our life.  Let's talk about how to maintain our composure and make the most of...

I've been getting more questions in my slack community about where and how to find more customers for your B2B SaaS.  The real answer here is, it depends. The answer is dependent on a number of variables like who you are building for, the problem you are trying to solve and where those prospects are searching for a solution to those problems. Free product-market fit email course - https://nxtstep....

There's SO much content out there about how hard you must struggle and that you might have to give up EVERYTHING to succeed in building a B2B SaaS.  In my opinion, nothing could be further from the truth.  In fact, building your B2B SaaS business during nights and weekends can actually be a huge advantage for many reasons. Free product-market fit email course - https://nxtstep.io/fit Episode Trans...

I've recently optimized my search ad campaigns to hopefully drive more conversions for my B2B SaaS application.  I want to walk you through what I changed and why including some tips based on what I've learned if you intend to leverage search ads to drive traffic for your B2B SaaS. Free product-market fit email course - https://nxtstep.io/fit Episode Transcript  Hey folks, Sean here, and today wha...

When you're deciding what to build for your next B2B SaaS application, you can decide whether or not you want to solve a problem that you experience. I want to talk about why this can be a HUGE advantage.  PS.  I'm doing this now. Free product-market fit email course - https://nxtstep.io/fit Episode Transcript  Hey folks, Sean here, and today what I want to talk to you about is one of my favorite...

Building your B2B SaaS in isolation can be not only harder, but more boring.  It's fun and helpful to build with others.  Let's talk about why I'd recommend you join a group of peers that are doing the same so you can help each other while you build. Free product-market fit email course - https://nxtstep.io/fit Email me if you'd like to join an online community while you build - sean@nxtstep.io Ep...

If ads are driving traffic to your B2B SaaS, you'll eventually want to make sure you are optimizing that channel to produce better results. Let's talk about the basics to get you started here using the example from my latest product. Free product-market fit email course - https://nxtstep.io/fit Episode Transcript  Hey folks, Sean here, and today what I want to talk to you about is how to optimize...

After launch, I see many entrepreneurs want to go much wider with what they product can do.  They always want to add more features that have yet to be requested by their early customers.  This can be a huge mistake. Instead of going wide, let's talk about what it looks like to go deep instead which can give you a leg up on your competition. Free product-market fit email course - https://nxtstep.io...

I've been getting more questions around what my lead capture process looks like on the early version of my landing page. In this episode, I go into more detail about what's on my landing page and how I structure my process for capturing leads. Free product-market fit course - https://nxtstep.io/fit Episode Transcript  Hey folks, Sean here, and today what I want to talk to you about is a response t...

Historically you may have received feedback about your idea that goes something like this - 'that's not a product, that's probably just a feature'.  This is often given as feedback to mean you aren't ready to create your product yet because maybe it doesn't do enough. I want to challenge this narrative and share examples of how some product companies have been wildly successful build entire produc...

Is that new idea of yours better served as a feature in your current product or a new product altogether? Let's discuss the pros and cons here and allow me to recommend an approach for figuring this out. Free product-market fit email course - https://nxtstep.io/fit Episode Transcript Hey folks, Sean here and today what I wanna talk to you about is how to determine whether or not that next feature...

After you launch your B2B SaaS, you should start attracting new customers.  An important exercise to complete is to monitor who is actually signing up for your product.  Is it who you expected it to be or is there something different about these customers? Let's talk about how to validate your assumptions based on who is actually signing up. Free product-market fit email course -  Episode Transcri...

After you've launched your product, you're going to want to gather as much feedback as you can before you scale. The first set of users could be friendlies (people in your network) or strangers (people who you don't really know) and perhaps both. What's the best strategy here and why? Free product-market fit course - https://nxtstep.io/fit Episode Transcript  Hey folks, Sean here, and today what I...

Early into your B2B SaaS products life you're going to want to ship features based on what you 'feel' would be valuable.  Let's talk about why that's a trap and what to focus that energy on instead. Free product-market fit email course - https://nxtstep.io/fit Episode Transcript  Hey folks, Sean here, and today what I'm gonna talk to you about is how to avoid falling into the trap of shipping feat...

This episode, CEO of Memrise Steve Toy talks about the most important aspects of learning a language, the different ways AI can be used in language learning, and how Memrise differentiates itself from other language learning applications. Steve Toy is a Senior Leader experienced in driving organizational change and managing high-growth agendas, who has spent his career bringing technology to life,...

Email is an often overlooked element of helping your users make their way through the activation points of onboarding with your B2B SaaS. Let's talk about how and when you can leverage it to help them (and you) be more successful with your product. Free product-market fit course - https://nxtstep.io/fit Episode Transcript  Hey folks, Sean here, and today what I want to talk to you about is why you...

After you've launched your SaaS, they key will be to get people to use it so you can measure the strength of your value proposition. So how do you do that?  Well, a free trial is a great way to convert prospects into users.  Let's talk about how to manage free trials to be able to do this. Free product-market fit email course - https://nxtstep.io/fit Episode Transcript Hey folks, Sean here, and to...

After you launch, chances are you're going to become more aware of competitive products.  This is a good thing because it provides you with an opportunity to know how to respond and make your solution unique. In this episode I also talk about how AI has changed the game and that more competition will be coming to market faster.  Learn more about what this means for B2B SaaS founders everywhere. Fr...

After you launch, users may or may not convert at certain points in the process.  These are called 'activation points'.  You'll need to learn them as users are navigating the product experience.  Once you learn them, you'll know what other information you'll need to improve the effectiveness at which they convert. I'll share an example of what I'm doing currently for another product I just launche...

You've worked so hard to launch and were excited to be the only product on the market, right? Wrong.  You will find competition all over the place.  More will come and go.  Finding competition is a GOOD thing.  You just need to know how to react to use it to your advantage. Free product-market fit course - https://nxtstep.io/fit Episode Transcript Hey folks, Sean here, and today what I want to tal...

It's easy to get stuck in the trap of 'perfecting' your product and delaying your launch. I almost fell into that trap this week with the launch of my new B2B SaaS.  Instead, saner heads prevailed and I launched. Here's the story and why it's important to understand this concept. Free product-fit email course - https://nxtstep.io/fit Episode Transcript  Hey folks, Sean here, and today what I want...

AI tools are great for building a product that can do more even faster, but the BIGGEST problem in B2B SaaS remains and are actually getting worse. People are shipping products that don't offer value at a faster pace now because they aren't doing the most important step first - finding problems worth solving. Free email course on product-market fit - https://nxtstep.io/fit Episode Transcript  Hey...

There's been a TON of buzz around AI tools since ChatGPT has taken the world by storm, but what I want to focus on is the wave of innovation this is going to bring as more innovators incorporate AI tools into their B2B SaaS products. The new gold rush is on, are you going to be able to keep up? Free product-market fit email course -  Episode Transcript  Okay folks, Sean here, and today what I'm go...