Book Marketing Tips and Author Success Podcast

Join us for a thought-provoking discussion on a common dilemma many memoir authors face: determining whether their book can be classified as self-help.  While storytelling and imparting wisdom often go hand in hand, understanding the nuances between these genres is essential for maximizing the impact and success of your book. Too often, authors find themselves straddling the line between memoir an...

Join us for a candid discussion as we shine a light on the often-overlooked aspects of the author journey. In this episode, we tackle the things that many authors aren't adequately prepared for but are crucial to their success. From the seemingly mundane task of reading contracts to the sobering realization that publishing is indeed a business, we explore the facets of authorship that can cat...

In this episode, we delve into a crucial but often overlooked aspect of being an author: education in publishing. And we get it, it’s another thing to learn. But it’s crucial to your success and we’ll unpack why. But don't worry, you don't need a PhD in publishing to thrive. Join us as we explore why understanding the ins and outs of the industry can not only save you money but also sign...

Whether you're a seasoned author navigating the industry or an aspiring writer with dreams of seeing your work on the screen, this episode is a must-listen. Join us in uncovering the hidden dangers, understanding the deceptive tactics, and learning how to safeguard your literary creations from potential exploitation. Don't let the allure of TV and movie deals become a pitfall – empower y...

We're delving into the recent changes that Amazon has implemented for international book buyers.  The notable shift is the disallowance of gifting copies of books internationally, a move that carries significant implications for authors. Why the continued tightening of the reins? We have our theories, so tune in! Send us your feedback! Preorder Think Local Sell Global and claim your free Loca...

We're chatting about the often misunderstood differences between publicity, marketing, advertising, and branding.  Why? Because knowing the differences can save you a lot of time and money in terms of what kind of support you need to achieve your goals. If you're looking to hire a team, or you're trying to develop a self-promotion plan, this episode is essential.  Send us your feedb...

Have your Amazon Ads suddenly stopped working? Join us as we unravel the mysteries behind why your carefully crafted ads may have taken a nose dive.   We break down the complexities of Amazon advertising, and how oftentimes the elements that need some TLC aren't on the ad dashboard at all!   Send us your feedback! Preorder Think Local Sell Global and claim your free Local Buzz Blueprint , a c...

Beyond the cover, your book's title is its first impression. Dive into the discussion on why the right title, paired with a captivating subtitle, can be the key to converting more shoppers to buyers.  - Discover what that make a book title memorable, intriguing, and reflective of its essence. - Explore the subtle art of crafting subtitles that add depth, intrigue, and additional layers to you...

Your book is priced well and the cover is great – so why isn’t it flying off the shelves? In this eye-opening episode, we demystify the confusion surrounding book sales. We’ll dig into the reader journey and explore why books, despite their relatively modest price tag, aren't impulse buys. Discover why books aren't just commodities but investments of time, a priceless currency in our fas...

Drumroll, please! Tune in for a big announcement about Penny's latest book that just hit Amazon ! This book is bigger and better than any previous Amazon title and you definitely want to tune in to find out why. We're also going to be running a lot of special promos so keep an eye out on all Penny's social media channels to win special swag and great bonuses!  Penny on Instagram Pen...

This is our second most downloaded episode of all time! Why do we think it's popular? Well, as an author you want people to love your work, we get it. You also put a lot of blood, sweat and tears into getting your book made and it's normal to have moments of, "it's good enough" because you just want to move on to the next thing. But good enough and assuming you've cre...

This is our most downloaded episode of all time! Why? Well, because display advertising has been a part of marketing and promotion forever. It's also tempting to be able to run display ads to take some of the pressure off of coordinating other kinds of marketing that require a lot more hands on work. But does display advertising stack up in terms of getting the best return for your investment...

Welcome to another insightful episode of our podcast where we will deep dive into all things book pricing, a vital yet often overlooked facet of your book marketing journey. Pricing is your silent powerhouse. Is a discounted price a boon or a bane?  How do you know if you've hit the pricing bullseye for your market?  Learn from the missteps of others as we dissect the most common pricing blun...

Ever wished you had a crystal ball to foresee your book's success? Say no more! Penny and Amy are decoding the mysteries of effective book marketing, empowering you to plan your 2024 without the daily struggle of figuring out your next move.  Tune in to discover pre-planned strategies that not only ensure consistency but also guarantee more attention.  No more pondering, "What's my...

Calling all aspiring and seasoned authors! It's a great time of year to reassess what's working and what isn't!  In this episode, we share insights on how to distinguish game-changing strategies from outdated ones.  Learn how to amplify your author brand, captivate your audience, and find more readers, and what that sometimes means doing less of some things, and trying new tactics. ...

Join us as we unravel the secrets of the author success mindset. This isn't your typical "stay positive" pep talk; we're dissecting the distinct mental strategies that set go-getter authors apart from the rest.  Learn how to navigate challenges with resilience, and witness firsthand the extraordinary impact a refined mindset can have on your writing career. Whether you're...

In this episode we're talking about another hidden gem in book marketing - trade magazines! What exactly are trade magazines? They're not just ordinary periodicals that you're almost guaranteed to see at the grocery store check out. They're your gateway to dedicated topic, hobby, lifestyle, and industry fans.  Discover how to research and find these opportunities, refine the ar...

Hear about Penny's trials and tribulations through the process of book cover design while we unveil the secrets, struggles, and triumphs of book design done right. We'll equip you with invaluable tips and tricks to streamline your own book cover creation, saving you time, energy, countless headaches and even more critically - giving up and settling for a less-than-stellar cover.   Don&ap...

This is a holiday edition of our podcast, where we unveil some helpful tips to ramp up your book sales during the festive season!  Picture this: twinkling lights, cozy evenings, and a festive bump in revenue!  In this episode, we're pulling back the curtain on our most coveted strategies and easy-to-follow action items to make your holiday season truly magical. 🎅 Discover how to leverage the...

Ah, Bestseller lists - they are shrouded in mystery but are often at the top of every author's team board!  Our goal for this episode is to cover what it really takes to hit a bestseller list (and what doesn't work), and tips for all the things you need to make sure you're doing right to earn one of those coveted slots.  Send us your feedback! Preorder Think Local Sell Global and cl...

We're back for another Amazon update! Recently it's been discovered that if you're only choosing categories from the KDP dashboard you might end up with a category that doesn't even exist. What?! Our goal for this episode is to educate ya'll on how this potentially affects your shot at a bestseller, and how to double-check your work and avoid this potential landmine in the...

Our goal for this episode is to break down when you should start working on key elements of your platform, including everything from your website, to social, to Amazon, to Goodreads and BookBub. Plus we've included tips for saving time and ensuring you've got all the details covered.  Send us your feedback! Preorder Think Local Sell Global and claim your free Local Buzz Blueprint , a cus...

Our goal for this episode is to break down the elements of a really great book pitch: one that generates responses and opens doors. So whether you've pitched your book in the past and were underwhelmed, or you have a release coming up that you want to be really prepared for, this episode is a must-listen.  Send us your feedback! Preorder Think Local Sell Global and claim your free Local Buzz...

Our goal for this episode is to break down what your Amazon sales rank really means - and spoiler alert - it's more than just book sales.  We're firm believers that the more the author community understands about the Amazon machine, the more successful we'll all be, so get busy educating yourself! Send us your feedback! Preorder Think Local Sell Global and claim your free Local Buzz...

Our goal for this episode is to help you think inside the box, see what we did there? But in all seriousness, catalogs and subscription boxes are underutilized opportunities to reach a wider audience, and a lot of potential buyers you couldn't reach through other marketing efforts. We'll chat about options, tips, and making the most of pitching these outlets. Send us your feedback! Preor...