Book Marketing Tips and Author Success Podcast

The first 30-days of the life of your book are the most critical! If you miss that window, you're fighting a much tougher battle toward success. In this episode Penny and Amy chat about the 30-day window, and what do you need to do to prepare.  -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! April 2021 Promotion:...

Ready to dress up your Amazon page? In this episode we unpack some quick  ways to dress up your Amazon book page with review enhancements and fun ways to drive more attention to your fabulous reviews! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! April 2021 Promotion: Let’s collaborate on your next bestselling book...

This episode is a deep dive into the children's book market and what it *really* takes to succeed! Amy and Penny unpack the stuff they love, and the mistakes they see a lot of children's book authors making when they release their books. -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! April 2021 Promotion: L...

There’s a new player in the book game and readers (or should we say listeners) are really excited! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! April 2021 Promotion: Let’s collaborate on your next bestselling book cover!   Book covers matter, more than a lot of authors realize. So if you’re releasing a book this ye...

With so many choices when it comes to publishing, what's an indie author to do? In this episode we unpack the differences between your publishing options: hybrid, small press, independent publishers like Ingram Spark, etc. And we also share some of the ugly pitfalls to avoid, what to look for in your contract and when to never sign a contract if certain things aren't present. Also, our c...

We love non-fiction books, but they often carry with them the responsibility of being a topic expert. If you wrote a book you're passionate about, but not necessarily a topic expert - tune into this episode as we break down why it matters, and what you can do to give your book a "expert" boost! -- We love a good DIYer, but if you're ready to take your marketing to the next leve...

It's happened to all of us - even Penny! What happens when this happens to you? Should you ask Amazon to remove it? We all hate getting bad reviews, but is there a way to spin this to the positive? We'll unpack this really important and often troubling question in this short minisode! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a li...

Getting found on Amazon is a top priority for most authors, but coming up high in search is often challenging. Now there's another wrinkle in the whole optimization process, and it's something you may never have thought of. Tune in as we nerd out on all things Amazon from their recent algorithm changes to some insider tips for getting more visibility! -- We love a good DIYer, but if you&...

Yes, as an author you still have topics you’re passionate about, like politics or social justice, and it’s intriguing to want to weave those into your fiction or non-fiction book, so we’ll discuss how this can limit or support your marketing plan in strategic ways. -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat !  Send...

Do you write books in different genres? Are you sure? Because we often find that authors sometimes do write cross-genre, without even realizing it. If you're a multi-genre author, or even if you've considered it you'll want to tune into this short but informative minisode on what works, and what doesn't, for multi-genre authors! -- We love a good DIYer, but if you're ready...

If you have an author newsletter that hasn't really done much for you in the way of book sales - or maybe you haven't considered starting one, you'll love this podcast show! Penny and Amy break down a ton of creative ideas related to starting an author newsletter, building your newsletter list, and creating a message that drives book sales! -- We love a good DIYer, but if you'r...

It seems like a simple thing, but discount eBook promotions are often tricky. What's the exact right price to maximize your exposure? We'll share some tips on pricing in this short minisode! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat !  Send us your feedback! Preorder Think Local Sell Global and claim you...

If you're struggling to get more reviews, or if you just want more love on your Amazon page, we'll unpack all of that in this episode. Also, when should you start to pursue reviews? That answer might surprise you! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat !  Send us your feedback! Preorder Think Local Se...

Local libraries may not be open, but they're still doing lots of business and helping readers find new books, why not yours? We got this idea when a local library started doing something super creative with their book selections! Tune in as we unpack this nifty idea in this short minisode! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a li...

We're back for season 2! We thought we'd kick off the season with one of the biggest mistakes we see authors making. Surprisingly though, it's often an easy fix. So grab a notepad and a pen (because we promise you'll want to take notes!). -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat !  Send us you...

It's here, the final show of the year - and might we add that we're so glad 2020 is behind us. But now as we look forward to 2021 we're looking at new things in book marketing - fun new ways to market your book and hot trends you will absolutely want to be a part of! This New Year's Eve show is jam-packed with ideas that will have you raking in the book sales in 2021! Happy New...

What in the world is going on with Amazon categories? If your book is showing up in odd categories don't despair, we have a solution! Yes, it's happening all over Amazon right now. Tune in for more! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat !  Send us your feedback! Preorder Think Local Sell Global and c...

We know so much has changed in 2020 - more so than other years. The pandemic has really altered how book marketing is done. But was it all bad? Listen as Penny and Amy unpack the good, the bad and the "oh gosh I hope we never see this again" about 2020! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!   Send u...

The Amazon review system is being glitchy again and by glitchy we mean: lots of odd reviews showing up on an author's book page. Has this happened to you? Tune in to find out more! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!   Send us your feedback! Preorder Think Local Sell Global and claim your free Local Bu...

Doing Amazon categories the wrong way can hurt your book sales - but picking the right categories can help your book sales soar. In this episode we unpack the secrets to finding the best categories for your book and some elements of picking categories that might surprise you. Want to sell more books? Tune in! -- We love a good DIYer, but if you're ready to take your marketing to the next leve...

With so many people reading these days, getting your book in front of more readers can really help book sales. This short but impactful episode helps to unpack how Little Free Libraries can help you get more exposure for your book and if you use them, a few cool tips to help you get more reviews! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a...

Amazon ads are a great addition to any book campaign but you can also waste a lot of money on ads, too - without a lot of return. In this episode we discuss the secrets to a great Amazon ads campaign and the pitfalls to look out for. -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!   Send us your feedback! Preorder Thin...

This fun and quick episode explores the school market and virtual school events. Don't think your book is a fit, think again! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!   Send us your feedback! Preorder Think Local Sell Global and claim your free Local Buzz Blueprint , a customized local visibility plan with...

Though rarely talked about, Amazon's relevancy score is an important piece in the book sales puzzle. Understanding it, and working with it are extremely important to helping reach your book sales goals. In this episode Amy and Penny unpack the Amazon relevancy score, what it means, how to decipher yours and how to improve it to sell more books! -- We love a good DIYer, but if you're read...

Do you find yourself having to explain your book cover, or your book - a lot? If so, that may be why you're not selling books. In this episode we'll unpack the reasons why over-explaining is a problem and how to fix it! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!   Send us your feedback! Preorder Think Lo...