Book Marketing Simplified

Hashtags have changed a lot over the years - from how we use them to how many we actually use in our posts. So what is the best way to use hashtags? How many do we use? In this episode, I'll share with you a hashtag formula that you can put to work today.

Newsletters are one of the most important marketing tools for authors. But how do you actually promote and sell a book through newsletters? In this episode we will walk you through three key ways to successfully market your book through your newsletter. LINKS Newsletter Starter Kit for Authors

Trying to stand out in an overcrowded online world can feel like an impossible task. But there is a secret weapon that authors can use in order to get in front of their ideal readers and make it easier for them to find you online. In this episode I talk about Keywords, how to create a list of the best ones for your book, and where to use them most effectively. Links The Template Bundle for Authors

Twitter has taken a big dive over the past few weeks. I've seen many authors post that they aren't sure what they are going to do now that Twitter's survival is in question. In this episode I'm going to walk you through a few key factors authors can consider. Links Reel and TikTok Templates The Author Circle Watch the video and read the transcript at http://mixtusmedia.com/podcast/60

It can be difficult to know how many profiles an author should have on social media. Do you create a new profile for each book? Do you have multiple accounts if you write in different genres? We cover that and more in this episode. Links The Author Circle

Authors are bombarded with information, but sometimes it can be difficult to determine what is true and what might be a scam. In this episode, we discuss four red flags that authors should be aware of when it comes to book marketing. Links The Author Circle

Authors have several different publishing routes to consider to get their book out into the world. And that can be a difficult decision to make - especially when you don't know what to expect. In this episode, Jenn discusses four questions you should consider when deciding to traditionally or self publish your book. Read the show notes and transcript, and access all of our book marketing resources...

Newsletters are one of the most important elements to your marketing plan. But how do you actually grow that list? In today's episode I’m going to share three elements that you need to focus on to not just gain new subscribers, but to keep your readers on your list. Links Book Marketing Blueprint Read the transcript and episode notes at http://mixtusmedia.com/podcast/56

When it comes to social media, there isn't one outlet that is best for every author. There are actually a few details to consider. In this episode we are going to discuss what you need to consider to make sure you're where you need to be online. Links Instagram Ideas Bundle Read the transcript and episode notes at http://mixtusmedia.com/podcast/55

Getting reviews for you book can sometimes feel like an uphill battle. But there is a way! In this episode I share three tips that you can put to work to get reviews rolling in. Links The Author Circle Read the episode notes and transcript at http://mixtusmedia.com/podcast/54

Social media is always changing and growing, so it can be difficult to keep up with what is still relevant. The question of hashtags has been coming up more and more, so I thought I would address it in this episode. Should you still use hashtags? If so, how? And how many do you use? We will cover all of those in this episode. Links Book Marketing Blueprint

Newsletters are an important element to an author's marketing strategy, but what's actually involved? How does an author get started? In this episode Jenn walks you through the three major elements authors need to get their newsletter started. Links The Author Circle

When an author has a very tight budget (or no budget at all) the idea of paying for ads might be scary. Do they work? Should a new author use ads? In this episode, Jenn discusses ads, what you should consider before buying ads, and a few tips to get things rolling. Read the episode notes at http://mixtusmedia.com/podcast/51

Content is what sets you apart from every other author out there. So how can authors actually come up with great content ideas? In this episode Jenn and Marcus discuss how you can get started plus a new resource that will provide over a year's worth of content. Content Vault for Writers

When it comes to marketing our books, oftentimes we look for the fastest and easiest ways to complete our tasks. But is that what's best for our readers? In this episode, Jenn and Marcus discuss a vital element to our marketing that many authors overlook and how it can hurt our sales. Read the show notes at http://mixtusmedia.com/podcast/49

TikTok has made a massive impact on the world of social media - and nearly every outlet has tried to mimic TikTok's features. So as users, what can we learn from from TikTok? In this episode, Jenn and Marcus discuss what TikTok is doing really well and how we can apply it to our marketing strategies. Links The Author Circle

Chances are that you've experienced less engagement on Instagram lately. You're not alone! In this episode Jenn and Marcus discuss ways that authors can boost their engagement and see better results. Create more conversations in Stories. Use more keywords and specific hashtags. Double down on what IS working for you. Links

One of the biggest struggles authors face on social media is knowing how to actually find their readers. Jenn and Marcus discuss two ways that you can do just that on any social media platform. Read the episode notes at http://mixtusmedia.com/podcast/46

We are all looking for ways to save time and money with our marketing. But with so many options, it can be hard to figure out which are best. In this episode Jenn and Marcus share their favorite free online tools that make life easier. Links Canva Unsplash Buffer Later Google Docs Airtable MailerLite Mailchimp "Newsletter Vs Blog Subscribers - What’s the Difference?" "How Authors Can Start Their N...

Getting reviews on Amazon can feel like pulling teeth. But they are very important to your overall marketing. In this episode, Jenn & Marcus discuss ways that you can boost your review and keep them coming in. - Create a plan for getting reviews at launch - Continue to ask readers regularly for reviews - Add review prompts in your book - Do a Goodreads Giveaway

A book marketing strategy is an author's game plan - it helps authors know what to do to connect with readers. Without a strategy, it can leave authors struggling and feeling overwhelmed. In this episode Jenn and Marcus map out a strategy that you can use to market your book. Links Book Marketing Blueprint

Giving away books and other prizes used to be a go-to strategy for growing on social media. But is it still relevant? And does it actually work? In this episode, Jenn and Marcus discuss if this is a reliable strategy and how you can best use giveaways for your book promotions. Links How Authors Can Grow on Instagram Before the Book Is Written How Authors Can Connect with BookTok and Bookstagram In...

If you've ever thought of throwing your hands up in the air and deleting all of your social media accounts, you're not alone. In this episode, Jenn and Marcus go over some pros and cons of using social media as part of your marketing strategy. Links How to Market Your Book Without Social Media Instagram Posting Formula FREE Download Photo by  Karsten Winegeart  on  Unsplash

When it comes to successfully marketing your book, there's an important element that you need: information. In this episode, Jenn and Marcus discuss how you can use Instagram to discover exactly what your readers want and how you can put it to work. The importance of surveying your audience How to easily do this using Instagram How to use this information for your marketing plan LINKS: https://blo...

Putting yourself and your book out into the world can be scary - especially for introverts. But to see book sales and to grow your platform, it's a must. In this episode Jenn and Marcus discuss some tools that authors can use to market their book - even if you're an introvert!  Adjust your mindset - be positive! Talk to one person you know will want to hear from you - your ideal reader. ...