Book Marketing Mania - market your book and grow your author platform as a Christian writer

I’m thrilled to share an interview with my PR mentor, Brittney Lynn. She interviewed me for her Human Connection podcast. Note this was long before I started my own podcast and knew the importance of a good microphone. :) I enrolled in Brittney’s Impact + Influence PR course several years ago and had great success pitching my author clients to publications, especially by responding to journalists’...

You have book marketing questions, we have answers. Thomas Umstattd, Jr. is my guest today and he is a wealth of book publishing, marketing and podcasting knowledge! Thomas is host of both the Christian Publishing Show and the Novel Marketing podcasts and we chat about ALL THE THINGS. [6:25] How early should authors start building their platform to have a strong book launch? [11:45] Why is having...

I’m so thrilled today to welcome my friend and client, Kristine Brown, to the podcast. Kristine is the author of two books including her recent one, Cinched: Living with Unwavering Trust in an Unfailing God. Kristine and I worked together to jumpstart her podcast pitching strategy and it's been incredible to see her put it into place and start guesting on podcasts. She's here to share 5...

Launching a book this year? Then you are in for a treat today!  My friend, Lindsey Hartz, marketing consultant and book launch strategist at the Hartz Agency, is my guest today. She shares all about: How to tackle the overwhelm and fear of book marketing How marketing differs (and is alike) between traditional and self-publishing When you should start outlining your marketing plan What only you as...

It’s hard to trust in what we can’t see and my guest today is all too familiar with this. Courtnaye Richard is the author of Inside Out with Courtnaye, a 52-week devotional to help us grow from the inside out one week at a time. I couldn’t wait to have Courtnaye on to encourage us all as we grow in our walk with God, while he’s walking us through our book marketing plans. We talk about: How to str...

Hey ya’ll, my friend Misty Phillip, founder of the Spark Collective of Christian Podcasters, invited members to share our favorite Christmas traditions and devotional thoughts on what Christmas means to us. We pray this special episode blesses you! 📣  WANT TO BE MY PODCAST GUEST? Message Kim on PodMatch 💛 FAVE PODCASTING RESOURCES 🎙️  Buzzsprout 🎧  Listeners to Readers (private podcast) 📥  Pri...

There’s nothing like your ideal readers being able to hear and see your voice and your personality and make that instant connection with you as an author. You can do that by speaking at in-person events, hosting your own podcast, guesting on others’ podcasts, and speaking live with your ideal readers on social media. Come listen in to what some of my past amazing guests have shared about how speak...

Ever considered co-authoring a book? Or being a contributor to one?  My guest today is my dear friend, Jana Kennedy-Spicer, founder of Sweet To The Soul Ministries, author of Let Your Light Shine and the Sweet to the Soul Faith magazine. Jana has been rocking the author collaborations and content contributor teams. Today Jana is sharing: How having co-authors and contributor teams become a built-i...

Is your mind spinning thinking of all you want to do to market your book in the new year? Our to lists just keep getting longer yet our time seems to be getting shorter. There’s so many things to do and sometimes we need to outsource so that we can focus on only what we can do, which is write our books. So with that in mind, I wanted to interview one of my favorite gals, virtual assistant, podcast...

Popping in early this week with a quick message of thanks!  📣  WANT TO BE MY PODCAST GUEST? Message Kim on PodMatch 💛 FAVE PODCASTING RESOURCES 🎙️  Buzzsprout 🎧  Listeners to Readers (private podcast) 📥  Private Podcast Reader Magnet ☑️  Start Your Author Podcast Checklist 📍  Podcast Pitching Tracke r 🎙️  Microphone 📥  (Hello Audio) 🖥️  Descript LET'S CONNECT: Email Instagram   Threads...

Can we have it all? Can we be moms, wives, caregivers while we run our own businesses, write, and market our books? Can we do it all successfully?  Tune in as Shelley Tyson, host of the Cultivate Legacy podcast, shares how to create harmony between work and rest when marketing your books. Shelley's Website 📣  WANT TO BE MY PODCAST GUEST? Message Kim on PodMatch 💛 FAVE PODCASTING RESOURCES 🎙...

Ever thought about turning your podcast into a book? I'm so thrilled that my guest today is one of my podcasting mentors, Krystal Proffitt, host of The Proffitt Podcast and author of Start a Binge-Worthy Podcast . She's giving us the scoop on how to do just that.  She's sharing: How to take the best of your podcast (and other content) and turn it into a book Why setting a launch dat...

If you are hoping to partner with a traditional publisher, you will most likely need a literary agent to represent you. They will be your biggest cheerleader throughout the contract and publishing process. My guest today is Barb Roose, publishing agent at Books and Such, and the nonfiction author of eight books and Bible studies. Barb is sharing: The advantages of having a literary agent if you wa...

Are you a do-er like Martha, who we meet in the Bible in Luke 10? If so, you’ll love this episode with Katie Reid, author of Made Like Martha: Good News for the Woman Who Gets Things Done, and co-host of The Martha & Mary Show.  Katie's sharing: How she approached her book launch with a Martha mindset Her tips on planning your book marketing long before you think you need to (even if trad...

It’s so easy to make comparisons when marketing our books.  “She’s” selling more books. “She” has a bigger launch team. “She’s” getting a lot more likes on her Instagram posts. … and on and on it goes. Today I’m thrilled to have Shannon Popkin as my guest. Shannon is the author of Comparison Girl: Lessons from Jesus on Me-Free Living in a Measure-Up World.  She shares: What it means to build a pla...

Are you thinking of pitching yourself to be a guest on podcasts to market your book? Whether you’re a blogger or podcaster writing your first book, or you’re an author ready to launch and share your message, guesting on podcasts is a great way to reach and serve new readers. Today we're talking about service over selling when it comes to pitching yourself to podcasts. Podcast hosts aren’t loo...

Are you overwhelmed by all the things to do to market your book, and especially how to pay for it?  Today on Book Marketing Mania, my guest Becky Kopitzke is sharing how you can earn book marketing money by selling digital products. Becky is the real deal. She’s published several books and launched even more digital products. She is passionate about helping Christian communicators earn an income t...

Today is #International Podcast Day, a time to celebrate the power of podcasts! It’s a great day to connect with fellow podcasters and to show your support for your favorite shows by leaving a review and sharing their episodes with your friends and followers. Here's 12 of my favorite Christian podcasts you'll want on your playlist! 📣  WANT TO BE MY PODCAST GUEST? Message Kim on PodMatch...

Don't you wish you could pick the brain of other authors to hear their tips and 'been there done that' marketing advice? That's what you'll get today from my friend and guest, Sarah Geringer. Sarah is author of five books and Bible studies including her latest, Transforming Your Thought Life for Teens, available for preorder with bonuses! Sarah is sharing: How she forms he...

Aren’t we all looking for “the best” way to market our books?  Nadine Mullings, founder and CEO of Nadine Mullings Marketing Agency, and the host of the Women Faith + Business podcast is my guest today. She's sharing: Her B.E.S.T. Marketing System (and strategies for each) Tips on making your book marketing fun What she thinks when she hears "blogging is dead” How she sees authors reachi...

What’s the difference between 'brand', 'voice', 'messaging' and 'copy' and why are they so important when marketing our books? My guest, Lindsey Johnson, is a messaging strategist and copywriter for women business owners and I couldn't wait to ask her: How do I discover my brand voice? How do I communicate my brand to connect with potential readers? How...

Meet your readers where they are by sharing your message through podcasting. Whether that’s hosting your own show or being a guest on a podcast, it’s a powerful way to build your audience and share your message. My guest today is Misty Phillip, author of The Struggle is Real: But So is God Bible study, host of the By His Grace podcast, and founder of Spark Media Ventures for faith-based podcasters...

No matter how you are marketing your book online, your target readers will be visiting your website to learn more about how you can help them. What are the important components to include on your author website?  How can readers quickly learn what you have to offer them? How can you refresh your current website to reflect your current brand and mission of serving your readers? That’s what we’re ta...

Hey authors, ever have these thoughts about marketing your books? My message doesn’t matter. It has to be perfect. I’m so not worthy. It’s going to fail. I’ll never do it as good as she does it. It’s all out of my control anyway. Oh goodness, marketing doesn’t come easy for any of us and we all approach it differently. That’s why I invited my friend, Amy Wicks, to be my guest on the podcast. Amy i...

How can you connect with target readers online and off? How can speaking help you market your book? Kathy R. Green is the author of three books including Meet Me in the Valley: Walking With God Through the Low Places in Life. She’s worked in the publishing industry for the past 10 years as a publishing consultant and acquisitions editor.  Kathy shares what’s working now for her to meet new readers...