Bokeh - The Photography Podcast

Potential clients see your amazing work posted on social media. They also see a similar style of images from your competition. What unique strategies can you use to set yourself apart in order to book those clients? Send your clients on a virtual journey of what it is like to work with you! Sean Brown joins us for episode 522 of The Bokeh Podcast to explain how to convey the client journ...

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start. In episode 521 of the Bokeh Podcast, Kirsten Ogden of Kirsten J. Photography joins us to dig into how she can set herself apart in her market as a wedding and couple's photographer focusing on adventurous couples. Listen in to hear the recommendations...

The "hustle life" of putting your head down and knocking out tasks can drain you of your creativity. How can you ensure that you are finding ways to mix creativity into your productive work life? In episode 520 of The Bokeh Podcast, Kalla Ramberg shares her strategies for finding ways to infuse creativity into daily tasks, and for making intentional decisions for her business that allow creativity...

You have the creative aspects of your business down, and you enjoy them immensely. But what about the systems and processes that actually drive your business to be profitable? How structured are you in implementing those to maximize profit? In episode 519 of The Bokeh Podcast, Olie Moss of Equine Photo School shares how he grew his business to a 6-figure business, several times over! Listen in as...

Just imagine. . .you walk into a restaurant and your favorite foods are already on the table, a server that knows your preferences is waiting for you, and your favorite music is playing in the background. Before you've taken a bite, you're in awe of the experience and raving about the restaurant already. What if your clients felt that way when walking into a session with you? In episode 518 of The...

Is your IPS process complicated, stressful, or even non-existent? Having a simple, dare we say enjoyable, IPS process can be accomplished! Sarah Andrew of Sarah Michal Boudoir has created an IPS process that drives higher sales for her business and provides her clients with an enjoyable, oftentimes emotional experience. Listen in to episode 517 of The Bokeh Podcast to hear the detailed steps...

Are you struggling with where your business is now versus where you would like for it to be? When was the last time you stepped back to evaluate your focus and the intentionality behind what you do? In episode 516 of The Bokeh Podcast, LaJoy Cox joins us to share her strategies for helping photography business owners reach their goals and beyond! Listen in to hear the mindset that photog...

Keywords: the words potential clients use when searching for a photographer! Are you including keywords on your website that will actually drive traffic to your business? Kyle Goldie is here to explain how to strategize in order to find and use the best keywords for your website! Listen in to episode 515 as he shares the types of keywords to use, as well as tools for monitoring not only your...

Styled shoots are only beneficial for creating content for submissions to publications. WRONG! Styled shoots can be maximized to grow relationships and ultimately your business! Take the lead from Leandra Caprini-Rosica in episode 514 of the Bokeh Podcast, and begin creating styled shoots with the goal of building relationships! Listen in as she shares several opportunities that photogra...

Do your clients tend to stick to the "basic" package you offer, limiting your revenue? Have you considered increasing what you include in your packages, and nixing the idea of add-ons? Check out episode 512 of The Bokeh Podcast, as Sarah Andrew of Sarah Michal Boudoir shares how she provides her clients with an all-inclusive package, which has raised her revenue significantly! Gone are the da...

How easy is it for potential clients to navigate through your website? Do you make it clear for them to actually get information about you and easily take the "next step" to book you? In episode 511 of the Bokeh Podcast, Julia Bocchese of Julia Renee Consulting shares simple, practical steps that any business owner can take to audit their website for optimal user experience. Listen in to ensure yo...

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start. In episode 510 of the Bokeh Podcast, Nikki Shefchik of Daphodil Photo joins us to explore how she can incorporate her focus on IPS to her brand position. Listen in to hear the recommendations and ideas that will help her stand out from her competition...

Do your marketing efforts feel like single dominos, falling one by one - but not quite close enough to the next to have a continued motion? Proactively planning and producing marketing strategies that work together to create value and move your business forward can be game-changing! Ben Hartley is here for episode 509 to help set the stage for creating a more cohesive marketing plan - one that wil...

Taking the leap into owning your own business can be overwhelming, to say the least.  Feeling stuck and unsure of how to move forward can impede the process and cause some photographers to let go of their dream. Ashley Freehan of The Purpose Gathering is here to help photographers push through those hindering feelings, and create that successful business! Listen in to episode 508 of The Bokeh...

Classy and sassy: two words that somewhat clash in meaning. Finding a way to capture the feel of both words in a boudoir image? Golden! In episode 507 of The Bokeh Podcast, Magdalena Iskra of Pure Boudoir describes how she uses a minimalistic approach when creating these classy but sassy images with her clients.  Listen in to hear how she aims to produce tasteful and elegant images while show...

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start. In episode 506 of the Bokeh Podcast, Loren Haar of Lore Photography joins Nathan to refine her brand positioning and develop a clear and distinct position statement to capture the specific style she offers to clients. Listen in to hear the recommendat...

"You need to work more." "The house isn't clean enough - why are you resting when you should be cleaning?" We all have that inner critic that we tend to listen to, causing us to feel overwhelmed and always "busy." As business owners, it is easy to get caught up in feeling stressed and overwhelmed, causing us to run our businesses in a way that is not productive. In episode 505 of The Bokeh Podcast...

Are you genuinely engaging with your clients and potential clients in a way that makes them feel like more than a number? Don't they deserve to feel valued and appreciated? John Mansfield of All Heart Photography truly lives out the name of his business - he puts his heart into his interactions with clients. When potential clients shared with him that they have felt like a number with photographer...

You know the feeling - a knot is forming in your stomach and your hands begin to sweat. It's time to make a sales call to a potential client, and you'd rather be doing anything but this. Not Carissa! Carissa Woo has found a strategy that combats the uncomfortable, dreaded sales call! Listen in to episode 503 of the Bokeh Podcast to hear how she structures her call to include fun, upbeat conversati...

Space is limited. Elite members only.  Reservations required. All of these statements elicit the assumption of exclusivity, right? How would you like for your photography business to be thought of in that way? Michael Sasser of Sasser Stills Boudoir has created processes in his photography business that have made him more desirable to clients, due to the feeling of exclusivity! In episode 502...

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand position is a great place to start. In episode 501 of the Bokeh Podcast, Nadine Nasby of Nadine Nasby Photography joins us to refine her brand position as a senior and wedding photographer. Nadine has extensive experience in documentary photography and would love to incorporate more of tha...

The adversities of 2020 caused suffering in multiple areas of life - both personal and professional. How can we move forward from those experiences to get back to a forward-moving, proactive life? Dee and Kris Robinson were thrown not only into the pandemic, but also dealt with wildfires, riots that caused damage to their studio, racism, and more. In episode 500 of The Bokeh Podcast, Dee and Kris...

You're ready to hire an assistant. You have a friend who would be PERFECT for the position. Could it work? Andrejka Hirschegger and Becky Gast have been friends since college, and are now in a boss-employee relationship as well! Listen in to episode 499 of The Bokeh Podcast to hear their advice for ensuring your friend is the "right" person for the job, as well as suggestions for how to set b...

How often do your clients respond with extreme emotion when you deliver their wedding day memories to them? If you aren't experiencing that on a regular basis, maybe it is time to start adding video into your packages! Taylor Jackson has not only become an expert in providing his clients with a hybrid photo + video package, but also teaches other photographers how to do the same! Listen in to epis...

We all make mistakes. How we respond to them determines whether we fail forward or fail backward. Madison Banks faced several moments of failure over the last few years, including being bullied on social media. Listen in to episode 497 of The Bokeh Podcast to learn how she was proactive in her response to those situations, which allowed her to not only move forward, but also boost her bu...