Bobble Digital
Bobble Pod
Bobble Pod is a Digital Marketing Podcast from Leeds-based digital agency Bobble Digital. Manni is CEO - but you can call him Mr Bobble - and together with an array of amazing guests, he dives into the latest digital marketing news and views to give you the expert insight you need to get ahead in the digital game or help to market your business or services. Find out more about Manni and Bobble Digital at https://www.bobbledigital.com/ You can also get in touch via email - mrbobble@bobbledigital.com ___ Remember to subscribe and follow Mr Bobble & Bobble Digital's socials :) LinkedIn - Manpree...
Where to listen?
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Episodes
How to Audit your Google Ads account? 26.09.2023 23:29
What is the key to a Good Google Ad Audit? Manni takes your questions as he explores the best ways to Audit your Google Ads account giving you 7 steps to follow when starting the process and the key parts to identify and review for your post-audit action plan. How do you audit your Goggle Ads Account use the hashtag on X #MrBobble, AskBobble, #bobblepod or email the podcast media@bobbledigital.com
Managing your marketing and business finance 19.09.2023 20:53
"You've got to be able to spend what you can afford, but for me, you should be spending the maximum that you can afford in this area, not cutting back". Ben Westerby, Portfolio Finance Director, for B K Westerby Consultancy joins the podcast to share the best ways to manage your marketing budget alongside your business finances and the dos and don'ts when comes to sett...
Is Digital marketing the right channel for you? 12.09.2023 19:17
"What do you do when you're following all the guidelines testing ad copy, audiences and spending good money on digital marketing but... still not getting a return?" Manni takes your questions and tries to help Mike who asks whether Digital marketing is the right channel for all companies or is it limited? Share your stories of your success and failings when it comes to Digital marketing by using t...
Using branded merchandise to support your digital marketing 05.09.2023 26:42
How to use branded merchandise to support your digital marketing efforts? James Biggin, MD of Steel City Branded Merchandise joins Manpreet Singh CEO of Bobble Digital to share examples of how branded merchandise can help support your digital marketing, James and Manni shares stories of how thank you packs can go along away to help brands grow relationships with clients and potential leads in plac...
Has Your Google Ad Account Been Suspended ? 29.08.2023 18:30
Google Ad Account Suspensions, what advertisers need to know? Manpreet Singh CEO of Bobble Digital finds out What should you do if your account has been suspended on Google Ads because of a Policy or Egregious Violation. sharing the step-by-step process you may need to take to get your advertisement running again on the largest search engine and how to prevent it in the future. Links from the epis...
Creating high performing LinkedIn content – with guest Shoaib Ahmed 22.08.2023 26:43
How do you create high-performing LinkedIn content ? Manni meets Shoaib Ahmed North West's Young Entrepreneur of The Year 2023 and owner of Yello Hippo who specializes in building authority on LinkedIn through industry-leading personal brand management. Shoaib shares more on what is considered best practice on the social media platform and why video could be the best way forwald to build your bran...
Maximising Your LinkedIn Ad Performance 15.08.2023 21:35
"89% of B2B marketers use LinkedIn for lead generation and 62% say it produces leads for them" How to maximise your LinkedIn ad performance in 2023? In the latest Bobble Pod Manpreet Singh CEO of Bobble Digital chats about some Linkedin ads basics to help generate leads and the types of Images, videos and content that help showcase your Agency or skills.
Importance of Branding in the Digital Customer Journey 08.08.2023 30:58
What makes a good brand and when should we review and update our branding ? Rachael Sullivan of Theodore Communications joins Manpreet Singh to disscuss the art of branding and what makes a Good Brand 2023? sharing the processes or systems a company should follow and The importance of branding in the digital customer journey. Hear Rachael's insights and more from her 20 years experince in the sect...
How to Build a Sporting Brand 01.08.2023 27:21
What does it take to bring a sport to a city and build a brand around it ? In a extra special episode of Bobble Pod, Manni Singh is joined the Managing Director of Leeds Knights Ice Hockey Warwick Andrews; Warwick share's the journey so far of building a brand in a City like Leeds and how short and long term strategies both froms social media and networking are helping to push success on and off t...
New Social App Threads 25.07.2023 20:14
"100 million new sign-ups over the first weekend" So what is it and is it a Twitter replacement? It's the new social media channel Threads that Manni is looking at in this week's Bobble Pod and giving you 7 things to keep an eye on. Mr Bobble also explores how each thread can be up to 500 characters long, almost double Twitter’s 280-character limit.
Mapping Out Your Customer Journey 18.07.2023 25:36
In this episode, we're joined by Mike Hall, Co-Founder of ThinkSMART Marketing. Mike is a seasoned marketing expert who has been in the industry long before the rise of online marketing. With over 35 years of knowledge and experience, Mike brings clients' marketing ideas to life with his creativity and expertise. But what sets Mike apart is his unwavering commitment to customer service and helping...
Marketing Attribution - Make your Marketing Budget work harder 11.07.2023 34:51
What is an Attribution Model? Manni is joined by Ram Tracking's Andrew Jacobs to explain Attribution Models and the different types that are used in marketing and sales; describing the differences between simple and complex models and how testing each one could help grow your leads and Business.
AI in Digital Marketing 04.07.2023 21:15
"The global artificial intelligence market is estimated to generate $433 billion in sales from 2020 to 2023" (Source Digital Agency Network) Manni gives his latest views on Ai in marketing and as he explores the pros and cons of using Ai and how a blend of using Ai and Human input could be the way forwald for digital advertising and content marketing.
Brand vs Performance 27.06.2023 16:57
People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.” - Simon Sinek, author of “Why? How Great Leaders Inspire Everyone to Take Action,” Manni Singh CEO of Bobble Digital explains the differences between brand and performance marketing, Sharing why it shouldn’t be brand vs performance but brand with performance marketing. Sharing examples including...
Don’t Use a Digital Marketing Agency 20.06.2023 19:47
"Don’t use a Digital Marketing Agency unless you're actually ready to bring one in, A digital marketing agency isn’t a replacement for a Marketing Manager". Manni Singh of Bobble Digital Explains in the first episode of the new series why you shouldn't Bring a marketing agency as a Replacement for a marketing manager, Exploring what you should have on your checklist before approaching an agency an...
Don't Forget Bing 18.04.2023 19:38
In the last episode of the current series, Manni takes a look at Bing as an ad platform which shouldn't be an afterthought for your digital marketing even with Google being the King/Queen of the search engines Manni explores the advantages of using Bing which links to the likes of MSN, Yahoo, AOL and Linkedin alongside Google Ads Even with smaller market segments, there are advantages to be gained...
A Business Journey with Phil Fraser 11.04.2023 29:21
What is a Business Sounding Board? Join Manni Singh (Mr Bobble) and Special Guest Phil Fraser as they explore their own business journeys giving tips and ideas to help you grow your business when you hit those pain points in growing Phil also chats more about his key learnings after selling his Business for a six-figure sum. Get in touch with the Podcast by Tweeting https://twitter.com/BobbleDigit...
3 pillars of paid social media 04.04.2023 21:48
Manni looks at his three pillars of paid social media and how knowing your Objective, audience and message can help your campaigns be more successful on platforms like Facebook, Twitter and Tiktok. Episode 11 explores these three pillars and how they can be applied to your process of setting and researching for your social paid campaign.
Maximising Your Performance Max Campaigns 28.03.2023 21:32
What are Performance Max Campaigns? and why are 84% of UK businesses using this type of Google Campaign, Host Manni Singh explores this new campaign from Google and why you should take a look at this approach when it comes to your advertising and how to make it work for you through good Creative assets e.g photos and videos.
Importance of Communication 21.03.2023 27:21
"One of the things that most people are guilty of doing is using filler words... that don't mean anything" Duncan Lewis Manni is joined by Communication trainer Ducan Lewis of Eaglei to explore 7 key elements to be a good communicator in business and how you can improve your communication and body language for those important meetings.
Tech leads to Growth 14.03.2023 17:54
How can tech lead to growth for your business? Manni Singh CEO of Bobble digital chats to Andy Firth from Ascensor to chat about how creating your own tech for your business could help grow your own organisation and help benefit your clients Both give examples of how creating their own technology has helped them and what their future goals are. Keep in touch with the podcast like and subscribe on...
Customer engagement & Acquisition 07.03.2023 22:25
How can businesses protect themselves from rising paid media costs? Host Manni Singh is joined by the founder and CEO of force 24 Adam Oldfield, to discuss this and how AI will shake up the digital space in 2023 for your company's workload and help with lower customer engagement. Keep in touch with the podcast like and subscribe on your favourite platforms https://linktr.ee/BobblePod
That's the way the cookie crumbles 28.02.2023 16:38
What does a cookie-free future look like on the Internet? As Brands and marketing strategies move away due to clamping down on third-party cookies how will brands improve their marketing strategy when the data might not be available Manni Singh CEO of Bobble digital explores a cookie-free future and the alternatives that brands are turning to
Live video Marketing 21.02.2023 19:35
Why is live video marketing so important, and why should it be on the top of your priority list when it comes to marketing your business Manni Singh CEO of Bobble Digital take a look at the rise in popularity due to the pandemic and how it's still growing in 2023.
Chat GPT in Business and Marketing 14.02.2023 22:21
What is Chat GPT and why is it starting to slowly integrate into many of the marketing channels we use and content that will be created in the future; Manni Singh CEO of Bobble digital looks into this AI and how it could be a game changer in 2023 for you and your business.
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