Blunt On Business

Trying to close bigger deals but, stuck in "we'll think about it" land??! In this Blunt on Business episode, Rich Laster breaks down how to reverse engineer closing a big deal by getting down to the truth of if you’re the person to do it!   🎯 Here's the reverse-engineered roadmap to go from talk to truth: 1️⃣ Big Deal Signed & Paid – What happens in the deals that actually c...

You think your SaaS is brilliant? That’s not enough! In this episode of Blunt on Business , we break down why selling your software successfully starts with a mindset shift—from believing in your features to proving your value with actual user feedback . Here’s what you’ll learn: 1️⃣ Assumption Kills Sales – Why thinking your SaaS is “great” means nothing if your users don’t agree. 2️⃣ Your Data I...

Struggling to close deals consistently? A CRM designed around your business might be the missing link. In this episode of Blunt on Business , we're cutting through the noise to show you why your CRM isn't just a database—it's the backbone of your sales process. 📌 Here’s what you’ll learn: 1️⃣Your CRM = Your Sales Playbook – Track every deal, follow-up, and conversation so nothing falls through th...

🚨 No Unique Sales Proposition? No Problem! Many business owners get stuck overthinking because they lack the perfect Unique Sales Proposition (USP) to close deals. 💡 Here’s the truth: Deals are won through relationships, problem-solving, and consistency—not just catchy taglines.  In this episode of Blunt on Business , we’ll break down how to sell successfully without a “perfect” USP by focusing...

Are you losing deals just because you’re not following up the right way, OR AT ALL??! Most sales don’t happen on the first call, email, or meeting. The follow-up is where the real money is made . Too many business owners either give up too soon or come off as desperate and pushy. In this episode of Blunt on Business , we’re diving into how to master the art of follow-up without annoying your prosp...

📈 You have a Value Proposition—but is it actually making you money? Having a great Value Proposition is key but knowing how to use it in your marketing and sales process is where the real magic happens. In this episode of Blunt on Business , we’re breaking down how to turn your Value Prop into sales-generating messaging across three key areas: 1️⃣ Inbound Marketing – How to attract leads by using...

Struggling to close deals? It might not be your product   …it’s your message. In this episode of Blunt on Business , we’re cutting through the noise to talk about the #1 sales tool most business owners overlook: your Value Proposition. If you can’t clearly explain how you deliver value, you’re losing deals before you even start. Here, Rich will break down: 1️⃣What a Value Proposition really is: ho...

AI is powerful but, is it the right choice for your business’ tech leadership? Many small and mid-sized companies are considering AI-driven solutions yet, a Fractional CTO brings proven strategies and human expertise that AI simply can’t match. In this episode of Blunt On Business we cut through the noise and break down three critical reasons why hiring a Fractional CTO is the smarter investment o...

What do the Superbowl-winning Philadelphia Eagles and elite business leaders have in common? A Championship Mindset. In this episode of Blunt On Business, we break down threegame-changing lessons from the Eagles’ dominant victory over the Chiefs—and how you can apply them to win more deals, grow revenue, and dominate your market. 📈 Takeaways You Can Apply Today: 1.  Relentless Preparation – Why t...

Struggling to convert leads into paying💰 clients? The secret isn’t more leads—it’s a smarter approach to B2B conversion. In this episode of Blunt On Business , Rich Laster breaks down the 3 key stages of lead conversion and the one crucial strategy you need at each stage to boost revenue. Key Takeaways for Business Owners: 🎯 Stage 1: Be found—leverage SEO and valuable content to attract the righ...

Inflation doesn’t have to 🤕hurt your business! In this episode of Blunt On Business, Rich Laster shares 7 straightforward strategies every business owner can use to protect profits, reduce costs, and stay competitive. 🎯 Key Takeaways for Business Owners: Pricing Power: Differentiate your offerings to justify premium pricing. Product Optimization: Eliminate low-performers and prioritize high-marg...

Unlock Hidden Profits: Leveraging What You Have Many business owners chase new leads, bigger opportunities, and increased resources—but what if the secret to significant revenue growth is already within your grasp? In this episode of Blunt On Business, Rich Laster breaks down how to tap into your existing assets - your current clients, network of friends, and industry giants to unlock hidden profi...

Welcome to Blunt On Business: Cutting Through the Noise! Scaling your customer base doesn’t have to mean draining your budget. In this episode, Rich Laster dives into the strategies that allow you to grow smarter, not harder—attracting more customers while keeping expenses under control. What You’ll Learn in This Episode... The Growth Assumption: - Why “more customers = higher expenses” is a myth....

Scaling your business to new heights doesn’t have to mean sacrificing your health, happiness, or product quality. In this episode of Blunt On Business, we debunk the “Hypergrowth Myth” and share sustainable solutions to grow your business without burning yourself—or your business—out. Key Points Covered in the Episode: 1️ The Hypergrowth Myth • Why the "By Any Means Necessary" mindset is a dangero...

Sales isn’t about talking—it’s about listening. In this insightful episode of Blunt On Business, we break down the timeless lesson your dad probably taught you: use your two ears and one mouth in proportion. Whether you’re selling a product, pitching an idea, or building a relationship, mastering communication is your path to profit. Key Takeaways from the Episode: Empathy Is Your Secret Weapon Le...

In a world where cancel culture thrives on controversy and division, integrity in business has never been more crucial —or more challenging. Integrity, often defined as "doing what is right when no one is looking," stands in stark contrast to the self-promotion and constant publicity that dominate today’s culture. But how do founders and business leaders navigate these turbulent waters while stayi...

Are you a founder juggling the roles of CEO, strategist, and top salesperson? Founder-led sales are often the heartbeat of early-stage business growth, but they can also become a bottleneck if you’re not intentional about success and scalability. In this episode of Blunt On Business, we’ll break down actionable strategies to help you thrive while leading sales and prepare you for the day when you...

Feeling the economic pinch as 2025 kicks off? You’re not alone—but you don’t have to settle for stagnation. In this jam-packed episode of Blunt On Business, sales expert Rich Laster shares 25 actionable tactics to help your business not just survive but thrive in the face of economic challenges. From optimizing your sales process to leveraging innovative marketing strategies, this episode covers e...

Does your business feel like it’s stuck walking up a down escalator—working harder but still falling behind? In this episode of  Blunt On Business , we’re cutting through the noise to uncover why so many companies struggle with stagnant revenue growth and, more importantly, how to reverse the trend. We break down the top reasons your revenue may be stuck: 1️⃣  Misaligned Sales and Marketing:  When...

Your marketing funnel and sales pipeline should work like gears in a machine—not two disconnected pieces. The reality? Most businesses get it wrong, and their revenue suffers. In this episode of Blunt On Business, we’re breaking down the science of alignment. You’ll get no fluff, just hard facts: what the marketing funnel actually does, why the sales pipeline is where revenue is won or lost, and t...

Sales and marketing aren’t the same—and treating them like they are is killing your revenue. Let’s cut through the noise and get real: one generates leads, the other closes them. Confuse their roles, and your business suffers. In this no-nonsense episode of Blunt On Business, we deliver hard-hitting, data-backed insights to separate fact from fiction. You'll learn why most businesses fail to align...

Trying to close deals while wearing 10 hats?! I get it!! Welcome to Blunt On Business -the NO FLUFF podcast cutting through the noise, straight to your revenue growth. I'm Rich Laster, a Fractional Chief Revenue Officer who helps entrepreneurs great at what you do make more money, and those lucky to be making money implement the sales processes required to grow, expand, and scale your business. Fr...