BlueStar Nation

**We're off this week, recovering from #VARTECH2024, but as a prelude to the episode we recorded there on website design and social media, here's a flashback to one of our most popular episodes with Barcoding's Krystal Cotriss! See you next week with a new ep!**  Originally released July 21, 2022 -------------------------------------------- Having smart content, a strong message, and an understand...

As POS evolves, so does the need for receipt printers to keep up with modern hardware, software, unique use cases, new types of commerce, and myriad connectivity options. That presents many potential problems, which Star Micronics' Kate Orara & Bill Shuff are here to tackle! What's happening with interfaces? How do tablets change printing needs? What happens to device management across multipl...

Mobile devices are as standard in the workplace as in our personal lives, so we turned to an expert—Zebra's Eric Hilton—to investigate the market, potential opportunities, and the results of a recent BlueStar Nation survey of Field Service Companies . How have consumer devices affected the enterprise market? What challenges and problems do field technicians say they encounter more from rugged devi...

John & Dean have more hot topics and deep dives to get you through the holiday weekend and break the ice at your next team meeting. What’s going on with Amazon drones? What US cities have the highest rent? What cities are most polluted? Who are the world’s most sustainable companies? What bands put together the best single-show setlist? What are the best US states to retire to? Starter homes t...

Intel has been increasingly investing in our channel, but what does their interest in VARs and solution integrators mean? This week, Intel’s VP of Global Distribution & Partner Sales, David Guzzi, shares his insights as someone with experience in the channel. What’s changed, and how is it impacting Intel’s market strategy? What has surprised him about working with VARs? Why partner with Intel,...

The robots are here and moving into the reseller channel, but what does that mean for you? Intel’s Robotics Specialist, Milt Walker, joins the show to share his insights into the market and where there may already be opportunities for VARs willing to add robots to your offerings. What industries and use cases are easy fits for robots? What are some common objections to buying/selling robots? How c...

We’re talking more about AI with Elo’s Kristin Roubie, this time regarding digital displays and industries deploying the technologies together. How are Kristin & Elo approaching AI at the moment? What are some practical applications she’s seen or expects to grow? How does touch, in particular, amplify the power of AI?   #VARValue - What should VARs and their customers look for in an AI solutio...

Restaurant and hospitality kitchens are more chaotic than ever, pulled in multiple directions between in-house customers, take-out, delivery apps, and sometimes ghost kitchen responsibilities. This week, Epson’s Tessa Kohl explains their challenges with labor, tackling waste, inefficiencies, and narrow margins, and the role of KDS in a full kitchen technology solution. It’s the episode that’s look...

No one thinks about batteries until they run out and need replacement or a charge. Any downtime wastes time and productivity for enterprise operations using handheld computers, scanners, printers, and other mobility devices. This week, GTS’ Rob Cass and Danny Rockett join the pod to explain why battery health is so important, how to stay ahead of problems, and how VARs can generate new revenue wit...

Wow! 200 episodes! We’ve been doing this for a while, and to mark this milestone, we're taking a break from our usual educational discussions to have some fun with another installment of Tech Trivia. It's Dean versus the younger generations, Sarah Schlueter and Sarah Stenger, in a battle of tech knowledge. Plus, as a special bonus, John & Dean finally do more than make a passing reference to t...

It’s no secret on this podcast that we believe in full solution-selling as the path forward for VARs, but resellers and integrators have probably been burned a few times by software providers and shifting customer expectations, especially in highly competitive industries like restaurants/hospitality. Is leading with software still worth it? This week, Tonic POS CEO Tyler Young joins us, not just t...

Most VARs and solution integrators, especially those with smaller businesses, are not legal experts and probably don’t have experts on staff. That can make navigating contracts, new partner agreements, and legal disputes difficult to navigate. This week, RSPA Legal Counsel Jill Miller joins the pod to explain some common errors she sees, the bare minimums all business owners should put in place, a...

We're getting in the summer spirit by discussing baseball stadiums, blockbuster movies, and, of course, the zombie internet!   Topics: First AI-generated music video Gen Z opting for trade school Ranking the most beautiful ballparks in  Major League Baseball Apple Music 100 Best Albums How AI is  zombifying the internet Ranking summer blockbusters AI controlled jets   TEConnecting with us: Dean -...

We recorded another live episode with a panel of RFID experts (Zebra’s Eric Malmed, DecisionPoint’s Steve Weiss, & RFID4U’s Archit Dua) and an eager audience. What trends and technology innovations are moving the RFID market? What recommendations or best practices can help VARs sell RFID to SMB customers? What are some specific use cases for RFID in warehousing and retail? It’s the episode tha...

Is AI fatigue setting in? Maybe, but that doesn't mean there isn't a real opportunity for VARs to be found. MicroTouch's John Dittig joins the show this week to help us separate the hype from the reality of AI solutions. What industries and end-users are most interested in AI? What needs do they want to be addressed? Is SMB better suited for innovation at this point? How will AI help sell more har...

We are again investigating the results of an excellent BlueStar Nation end-user survey (shout out to HP and Intel for sponsoring this one!), this time from SMB grocery leaders. The survey focused on the tech they currently use and want to deploy and where they see industry challenges that tech could solve. How are grocers addressing customer experience and collecting data? What are they most inter...

Next week, we'll discuss the results of a grocery executive survey, exploring what technologies they are using and considering and how they envision tech impacting the industry. In preparation, we thought we'd revisit this conversation with Epson's David Vander Dussen. *     *     * Grocery stores are an essential service, but they’re not immune to the changing whims of consumers and the desire fo...

Retail has “grown up” a lot in the last few years, as competition and shifting customer expectations drive innovation and open the door to new technologies. But that modernization can come with some tradeoffs as retailers determine what is must-have vs. nice-to-have. Intel’s Global Retail Director, David Dobson, joins the pod to explain the outcomes that retailers are pursuing and how we can help....

Guy-Marie Joseph is not just another AI enthusiast. He has been deeply involved in AI, studying its foundations since college. This extensive experience makes him the perfect person to help us delve into the LLM hype, explore practical use cases, and share insights on the road ahead. What does the “intelligence” part of AI really mean? What’s the next step to make AI more practical? How does Conne...

The electric & hybrid vehicle market continues to grow, spurred by government investment and consumer interest. This week, Jeff Smith, CEO of EVerged , explains why he is all-in on the market and its potential.  What trends and opportunities is he seeing? How does EVerged address sustainability questions? What makes this a perfect time to explore EV charging partnerships?   #VARValue—Beyond EV...

Here's some new news, lists, and interesting studies to share around watercoolers both real and virtual! The effects of the "she"-conomy The coolest streets in the world Americans sleep less and stress more New airline cancellation/fee rules How much soda is too much? The end of noncompetes TEConnecting with us: Dean - How easy is it to brute force your password? John - Google Maps photobomb dog  ...

We’re normally tech-positive on the show, but this week, Dean & John are sharing some of their “beefs” with technology, the things that frustrate or confuse them, including: Dynamic fast-food pricing The death of social media Pennies Paywalled news America's most popular beers Amazon’s “Just Walk Out” stores Healthcare information connectivity It’s the episode that has a few things to get off...

Technological progress often comes in waves that are met with intense discussion, scrutiny, skepticism, and acceptance. Artificial intelligence is the latest wave disrupting the reseller channel, but one that demands a response sooner rather than later. This week, Intel’s Director of US Distribution, David Allen, is not only explaining the history of such inflection points and why AI is perhaps th...

The modern customer is continually evolving, which demands that sales tactics also change, especially in our complex channel model. This week, BlueStar Canada’s President, Michel Sirois, shares his experience and insights on a highly relevant topic to our work. Is the new “generation” of buyers actually an age thing? How do we approach buyers with more information at their fingertips, time spent d...

It’s been three years since StayLinked CTO Justin Griffith last appeared on the pod . He discussed the struggle to get warehouses to adopt new technology, even during the pandemic. Has anything changed since then? How is AI impacting the conversation? What other emerging supply chain technologies is he watching? Most importantly, what does Justin think of the Apple Vision Pro?   #VARValue - How is...