Bloomberg Business of Sports

Bloomberg News Now is a comprehensive audio report on today's top stories. Listen for the latest news, whenever you want it, covering global business stories around the world.    Listen and Subscribe on:    Apple: apple.co/3Eyz9EX Spotify: spoti.fi/45IG5LR   Anywhere: bit.ly/460OMka See omnystudio.com/listener for privacy information.

This week, hosts Scarlet Fu and Damian Sassower speak with Penske Entertainment President and CEO Mark Miles on the growth of IndyCar Racing in North America (and beyond) Plus former Oakland Raiders CEO Amy Trask joins the show to give her outlook on the NFL season, NIL for "student athletes ", and sports gambling. We wrap up the show with former NFL offensive lineman and current director at Verde...

As the US Open heats up, host Damian Sassower welcomes Bloomberg Economics editor Molly Smith, as well as special guest hosts Jason Kelly and Vanessa Perdomo of Bloomberg Originals. The team digs into Molly's story on the the next generation of female players that are helping the sport grow following the retirement of Serena Williams. They also discuss the unrest surrounding Spanish soccer in the...

With the college football season just getting underway, hosts Michael Barr, Scarlet Fu and Damian Sassower speak with Amy Privette Perko. She's CEO of the Knight Commission on Intercollegiate Athletics, an independent group that advocates for college athletes. Perko reacts to the recent conference realignment upheaval and how it impacts the Knight Commission's proposal for a better structure for c...

The creator of HBO’s ‘Winning Time’ Max Borenstein explains to Jason Kelly how the show has evolved from season 1 and the attention the show brings to the relationship between Magic Johnson and Jerry Buss which inevitably spurred Magic’s savvy business techniques.  See omnystudio.com/listener for privacy information.

Hosts Michael Barr and Scarlet Fu talk with MLBPA Executive Director Tony Clark. A former league All-Star and the first ex-player in his role, he discusses how players are responding to the league's new rules, some of the recent off-the-field player controversies, and sports media entering the streaming era. Then, Lisa Brummel and Ginny Gilder, two of the three co-owners of the WNBA's Seattle Stor...

Hosts Michael Barr, Scarlet Fu and Damian Sassower welcome Mountain West Conference Commissioner Gloria Nevarez, the first Latin woman to lead a D-1 college league. She joins the shows to discuss the latest upheaval across the NCAA landscape as more teams depart the Pac-12, and what it could mean for her own conference.  Also on the agenda is Disney-owned ESPN's sports betting deal with Penn Natio...

This week, hosts Michael Barr, Scarlet Fu, and Damian Sassower speak with NFL Hall of Famer and one of the all time GOATs, Jerry Rice and his daughter/CEO Jacqui Rice Gold on their energy drink Goat Fuel Sports Energy.  Plus Italian soccer powerhouse AC Milan's Chief Revenue Officer Casper Stylsvig talks about how the team is generating revenue via marketing campaigns, new players, and an updated...

Hosts Michael Barr, Scarlet Fu and Damian Sassower speak with Atlanta Braves CEO Derek Schiller and Liberty Media CEO Greg Maffei from the Nasdaq floor about the Braves' spin-off from Liberty Media into a separate public company. The move makes the 2021 World Series champions the only MLB team that is publicly traded team. Plus, Bloomberg News sports business reporter Randall Williams joins to det...

On the latest edition of Next in Sports on Bloomberg Television, hosts Jason Kelly and Vanessa Perdomo explore the world of women's pro soccer. The US National Women’s Soccer League is expanding faster than any other major sports league in North America. It's added four new franchises in just two years, with the latest selling for $53 million—10 times the amount of the last sale. Now, the NWSL is...

Hosts Michael Barr, Scarlet Fu and Damian Sassower talk soccer this weekend. They speak with  Miami Bureau Chief Felipe Marquez on the arrival of Lionel Messi to Inter Miami and how his presence will affect the growth of MLS globally. Plus Venezia FC President Duncan Niederhauer joins the program to discuss more on Messi, and about turning the club around after their Serie A relegation, their new...

On the latest edition of Next in Sports on Bloomberg Television, hosts Jason Kelly and Vanessa Perdomo explore the world of Kabaddi. Known for thousands of years as an informal rural pastime, the Indian game of Kabaddi has become the second-most popular sport in the world's most populous nation. Now, billionaire businessman Anand Mahindra wants to make it number one in a nation where cricket is ki...

McLaren Racing CEO Zak Brown knows something about the US motorsports market, having raced cars himself growing up in America. In this special edition of the Bloomberg Business of Sports, Brown speaks with Bloomberg’s Jason Kelly about the Formula One boom in the States, his management style and the future of the sport. See omnystudio.com/listener for privacy information.

Hosts Michael Barr, Scarlet Fu and Damian Sassower welcome Bloomberg Editor-at-Large and Bloomberg Surveillance co-host Tom Keene. They discuss the latest installment of Chief Future Office, profiling Fenway Sports Group CFO, Julie Swinehart and her plans for FSG’s growth. Watch the full episode of Chief Future Office on Bloomberg Television and at Bloomberg.com. They also speak with Bloomberg New...

Everyone says they want to change the game, but Athletes Unlimited is taking that idea quite literally -- building a whole new women’s pro sports league (four of them, in fact) from the ground up.  Two years into existence, AU has a radical approach -- and founders Jon Patricof and Jonathan Soros think their new vision could change how all of us think about sports.  Join Scarlet Fu for a conversat...

Join hosts Michael Barr, Scarlet Fu and Damian Sassower for a midseason check in on baseball ahead of the MLB All Star Break. Miami Marlins President of Business Operations Caroline O'Connor joins to give a behind the scenes look at her team's second-best start in franchise history. Plus, they discuss how women are leading the way in Miami's C-suite.  Then, they speak with John Smoltz, MLB Hall of...

Joins hosts Michael Barr, Scarlet Fu and Damian Sassower as they follow the stories making big money in the world of sports.  This week we feature conversations with Stu Halberg, CEO at ticketing platform Logitix on dynamic pricing for sporting events and how ticket costs are priced. Plus NFL Legend Joe Theismann joins the program to discuss NIL, the sale of the Washington Commanders, a preview of...

It's a game we probably all played as kids on the playground ... but this sport has grown to feature some of the most athletic people in the world. Join Scarlet Fu as she sits down with Jason Kelly and Vanessa Perdomo to discuss the latest from their series and how Chase Tag is becoming the most exciting 20 seconds in sports.  Next in Sports premieres Wednesdays on Bloomberg Television at 10 pm ea...

Hosts Michael Barr, Scarlet Fu and Damian Sassower follow the stories making big money in the world of sports. This week we feature conversations with Torrel Harris, CEO of Unique Sports Management International and father of 76ers Forward Tobias Harris on NBA Player Development. Plus Owen Scannell, the CEO of Premiere Rugby Sevens on the growth of rugby in the US, and Matchroom President and boxi...

It's a game commonly played at tailgates or your backyard parties, but for others, its the competition of a lifetime. Scarlet Fu sits down with Jason Kelly and Vanessa Perdomo to discuss the latest from their series and how this bag-in-a-hole game is growing.  Next in Sports premieres Wednesdays on Bloomberg Television at 10 pm eastern and is available via YouTube and bloomberg.com the following d...

Join Michael Barr, Scarlet Fu and Damian Sassower and this week they speak with Val Calvo Martinez, the CEO of Betting Ladies, on why she's creating a sportsbook app directed to women. Plus Bloomberg's Jennifer Rie on the legal issues surrounding the PGA Tour/LIV Golf tie-up, and Jason Kelly's sit down with McLaren CEO Zak Brown on the boom in popularity of F1 in the U.S.  See omnystudio.com/liste...

It's a cross between ping-pong and soccer. It's played on a curved-table. It was first played in Hungary and now spreading around the world. Scarlet Fu sits down with Jason Kelly and Vanessa Perdomo to discuss what they learned about Teqball Next in Sports premieres Wednesdays on Bloomberg Television at 10 pm eastern and is available via YouTube and bloomberg.com the following day, where you can a...

Not so long ago it was the circuits of Monaco and Monza that epitomized Formula 1. Its modern ambitions, however, are more Miami. This year, not only will the US have more races than any other country, but with Las Vegas joining the circuit, the balance of power in F1 might be shifting across the Atlantic. Scarlet Fu sits down with Jason Kelly and Vanessa Perdomo to discuss what they learned about...

Bursting from retirement villages into the national zeitgeist, Pickleball is the hottest sport in America. Fueled by celebrity enthusiasm, the paddle sport has gone pro, guided by a former Goldman Sachs partner and an A-list investor roster. Scarlet Fu sits down with “Next in Sports” hosts, Jason Kelly and Vanessa Perdomo, to talk about what they've learned about this rapidly growing sensation.  C...

Join hosts Michael Barr, Scarlet Fu and Damian Sassower as they get reaction and analysis of the massive PGA-LIV golf deal. They speak with USGA CEO Mike Whan to discuss the upcoming US Open in Los Angeles and get his reaction to the PGA's reported merger with LIV Golf. We also hear from Bloomberg News reporter Simone Foxman on Saudi Arabia's growing influence in the sports world. Then, WNBA Commi...