Bloomberg

Bloomberg Business of Sports

News EN ↓ 1061 episodes

Michael Barr, Vanessa Perdomo and Randall Williams follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Author

Bloomberg

Category

News

Podcast website

www.bloomberg.com

Latest episode

Jul 10, 2026

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Episodes

98-Year-Old Nun Drives March Marketing: Sports Business 26.03.2018

On this Bloomberg Business of Sports podcast, Scott Soshnick, Eben Novy-Williams and Michael Barr discuss the biggest star of this year's NCAA men's basketball tournament: Loyola-Chicago's Sister Jean. The 98-year-old nun who serves as chaplain of the basketball team has given the school permission to use her name and likeness for commercial opportunities. So far, Loyola has approved more than 25...

Meet the Home Team Without any Home Team Allegiance 22.03.2018

Home Team Sports Executive Vice President Craig Sloan discusses a number of issues related to the business of sports, including how the sales unit of Fox Sports offers advertisers a sort of one-stop shopping experience for regional sports networks. RSNs like the Yes Network and SNY in New York have become lucrative vehicles for professional sports teams, sometimes clashing with cable operators ove...

UMBC Seeks to Cash-In on Tourney Upset: Sports Business 19.03.2018

On this Bloomberg Business of Sports podcast, Scott Soshnick and Michael Barr discuss how the University of Maryland, Baltimore County is taking advantage of becoming the first 16th seed in the NCAA men's college basketball tournament to defeat a top seed. Scott and Michael also discuss what's ahead for the New Orleans Saints and Pelicans following the death of owner Tom Benson, and they address M...

Syracuse, ESPN Alum Wildhack Talks Sports Landscape 15.03.2018

Syracuse University Director of Athletics John Wildhack discusses a host of issues related to the business of college sports, including what being included in the NCAA basketball tournament means for a school's bottom line and promotion. Wildhack also discusses the idea of paying college athletes and what the university has in mind for a redeveloped Carrier Dome. A former ESPN executive, Wildhack...

Facebook Gets MLB, March Madness Time: Sports Business 12.03.2018

On this Bloomberg Business of Sports podcast, Scott Soshnick, Eben Novy-Williams and Michael Barr discuss Facebook's deal to exclusively show Major League Baseball games on mostly Wednesday afternoons. It's the first time a major U.S. league has agreed to show regular-season games exclusively on the social network, which paid about $30 million for the 25-game package. Also, the trio discusses Marc...

She -- Yes, She -- Will Drive NBA’s Clippers Business 08.03.2018

Los Angeles Clippers President of Business Operations Gillian Zucker discusses a host of topics related to the business of sports, including the team’s recent sponsorship agreement with Bumble. The agreement not only puts the company’s logo on the team’s uniform, but the Clippers and Bumble say it’s a wide-ranging deal that’s intended to promote female empowerment. Zucker also talks about the team...

Kobe's Oscars Win, Big Ten Hoops in NYC: Sports Business 05.03.2018

On this Bloomberg Business of Sports podcast, Scott Soshnick, Michael Barr and Eben Novy-Williams discuss the business behind the Big Ten basketball tournament being played in New York City, hundreds of miles from most of its schools. They also discuss, among other things, spring training baseball, Tiger Woods's influence on golf and sports winners at the Oscars.  See omnystudio.com/listener for p...

Richard Sherman Shares His Thoughts on NFL, Goodell 01.03.2018

Seattle Seahawks All-Pro cornerback Richard Sherman discusses a host of issues related to the business of sports, including the relationship between the National Football League and its players. Sherman also talks about the league's declining television ratings, and the reasons for it, as well as what the NFL and its players can do to make the game more attractive to a younger demographic. He also...

Barstool Boys Buy a Team, Olympics End: Sports Business 26.02.2018

On this Bloomberg Business of Sports podcast, Scott Soshnick and Eben Novy-Williams discuss how NBC fared with its Olympics broadcast. They also discuss, among other things, CBS's new direct-to-consumer offering, the college basketball scandal involving Sean Miller at the University of Arizona, and the celebrity buyers of an Australian Basketball League team. See omnystudio.com/listener for privac...

She's Selling The Analytics Way as Sports Crunches Data 22.02.2018

Kraft Analytics Group (KAGR) Chief Executive Officer Jessica Gelman discusses a bevy of topics related to the business of sports, including how the New England Patriots crunch customer data to help drive revenue. She also discusses how the company is helping other teams in the sports and entertainment space to help understand who their customers are and what they want. Among the teams and entities...

Yankees Optimism, English Soccer's TV: Sports Business 19.02.2018

On this Bloomberg Business of Sports podcast, Scott Soshnick, Eben Novy-Williams and Michael Barr discuss what the optimism surrounding the New York Yankees season means for the team and the YES Network. They also discuss, among other things, the English Premier League's new TV contracts, which for the first time saw broadcasters paying less than the existing deal.  See omnystudio.com/listener for...

Vroom! Vroom! Nascar Revs Up as Daytona 500 Arrives 15.02.2018

Nascar President Brent Dewar discusses a host of topics related to the business of car racing, including this weekend's Daytona 500, which is often referred to as the circuit's Super Bowl. He also discusses whether Monster Energy will re-sign as a sponsor and how the league is trying to drive engagement with its core fan base while attracting new customers. Dewar also talks about establishing a fo...

Jeter's Hire, Daytona 500, the Winter Games: Sports Business 12.02.2018

On this Bloomberg Business of Sports podcast, Scott Soshnick, Michael Barr and Eben Novy-Williams discuss Derek Jeter's latest hire, what to expect from Nascar's Daytona 500 and who might cash in on the Olympics.  See omnystudio.com/listener for privacy information.

She's the Future of Sports Media as Barstool Booms 08.02.2018

Erika Nardini, chief executive officer of Barstool Sports, discusses a host of topics related to the company that’s controlled by the Chernin Group. She talks about what the investment from Peter Chernin means for the company and how Barstool intends to grow. Barstool content is aimed at a core fan base of 18- to 24-year-old male fans who go by the moniker “stoolies.” She also talks about the comp...

Super Bowl Ads, Foles, The Winter Games: Sports Business 05.02.2018

On this Bloomberg Business of Sports podcast, Scott Soshnick and Eben Novy-Williams discuss the best and worst-received Super Bowl ads, television ratings for the big game, and how much of a boon the Winter Olympics could be for NBC. See omnystudio.com/listener for privacy information.

Tom Brady Access on Sale as Fans Pay Up for Experience 01.02.2018

John Collins, chief executive officer of On Location Experiences, discusses the business surrounding the high-end hospitality business that surrounds the Super Bowl. On Location, which is part owned by the NFL’s 32 owners through their investment vehicle, 32 Equity, offers luxury travel, accommodations and experiences like on-field, post-game access. It’s offerings include a number of NFL events b...

Tiger Woods, Ronda Rousey, Tom Brady 29.01.2018

Will Tiger Woods’ latest performance give golf viewership a boost? Is heading to the WWE the right move for Ronda Rousey? And how much money can Las Vegas make from Tom Brady and Bill Belichick’s quest to make history? Bloomberg’s Michael Barr, Scott Soshnick and Eben Novy-Williams have answers to those questions in this week’s Monday edition of the Bloomberg Business of Sports podcast. See omnyst...

Tom Brady Goes 24/7 and Vince McMahon Tries XFL Again 25.01.2018

Bloomberg business of sports reporter Eben Novy-Williams joins Michael Barr and Scott Soshnick for a discussion of the week's biggest sports business stories, including news from the Super Bowl-bound New England Patriots. The AFC Champions on Jan. 29 will launch the ``Not Done Network,'' which is a 24-hour video stream from Minneapolis, site of the Super Bowl. The network will be available on seve...

LeBron James, Steph Curry and the Business of Hoops 18.01.2018

National Basketball Association Deputy Commissioner Mark Tatum discusses a host of business-related issues, including how technology is helping to create fans -- and generate revenue -- in China, India and Africa. Tatum also talks about how the league is reaching millennials, and why the NBA, unlike the NFL, isn't dealing with any fallout associated with player protests. Tatum also delves into new...

How Much is That (Insert Sports Property Here) Worth 11.01.2018

Octagon Senior Vice President of Media Rights Consulting Dan Cohen talks about the business of valuing global sports rights. He talks about the headwinds facing the NFL, why the television is still king and which emerging bidders are most likely to claim major sports rights. He also discusses Nascar, Mexican soccer and what goes into placing a value on sports rights. Cohen also talks about ESPN an...

Here's Your Definitive 2018 Sports Business Lookahead 09.01.2018

Bloomberg sports business reporter Eben Novy-Williams, Michael Barr and Scott Soshnick look ahead to some of the biggest sports business stories of 2018, including what to expect from the National Football League. The trio also utilize the special extended conversation to discuss the New York Yankees with Giancarlo Stanton, who came from the Miami Marlins, where new investor Derek Jeter is already...

Guest: Bill Hancock 04.01.2018

Bill Hancock is the first executive director of the College Football Playoff, a four-team format that was created in 2012 as a way to crown a champion that's determined on the field and not by polls. Hancock discusses the business behind this year's championship match-up, an all-Southeastern Conference affair between the University of Georgia and the University of Alabama, the third and fourth see...

Betting’s Billions, OTT and What’ll Topple the NFL 28.12.2017

Zach Leonsis, senior Vice President of strategic initiatives for Monumental Sports & Entertainment, discusses a host of sports business-related topics, including the value and future of esports, digital distribution of sports content and what legalized sports betting would mean for established U.S. sports leagues and teams. Leonsis, son of former AOL executive Ted Leonsis, helps to oversee a c...

ESPN, NFL Ratings and Sports Media's New World Order 21.12.2017

Peter Cohen, Global Head of Media Banking at Barclays PLC, discusses the rapidly changing landscape of sports media -- including Walt Disney Co.’s purchase of a portion of 21st Century Fox’s sports assets, declining TV ratings for the National Football League and the value of regional sports networks. The media banker also discusses the resignation of ESPN President John Skipper, and the emergence...

The Greek Freak Erases Borders as NBA's Bucks Go Global 14.12.2017

Milwaukee Bucks President Peter Feigin discusses a bevy of topics related to his National Basketball Association team, which is owned by private equity investors Marc Lasry,  Wes Edens and Jamie Dinan. The former Madison Square Garden executive talks about the financial effect of the team’s new, yet-to-be-named arena, as well as the impact his star player, Giannis Antetokounmpo -- aka the Greek Fr...

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