Blame it on Marketing ™

Peter Benei, Founder of Leadership Anywhere, joins Ruta and Emma to talk about personal brand, specifically in the B2B space. We discuss the ethics of 'expertise', the challenges of building your own brand but more importantly the challenges of getting your CEO's and Founders to commit to building their brand. Peter shares his expertise from working with Start-ups and Scale-ups and...

Chris Walker (the OG one), Director at JoeMule, an animation studio, join Ruta and Emma to talk all things B2B video. We chat about why everyone wants to create more video in B2B and why making a demo video and putting paid ads behind it probably won't be the silver bullet you wanted. Chris shares with us his experience of good and bad video outcomes and his top tips to making sure you get th...

Steffen Hedebrandt Co-founder and CMO of DreamData join Ruta and Emma to talk about leads! We talk about where the 'we need more leads' panic comes from and how sometimes it can be misleading to go after volume. We also dig into ICP and ABM as well as sales and marketing relationships. This is a fab episode for those wanting to learn more about how to generate leads that close! Blog from...

In this episode of the Blame it on Marketing podcast Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude talk about how to look after yourself as a marketer or your marketers in order to prevent it. They also cover why marketing is prone to burn out and the externally motivated nature of marketers and the work they do. 

Ettie Holland of HR Tech Copy and Emily Wood of Words by Emily join Ruta and Emma to talk all things content. Ettie represents the B2B and Emily the B2C side of content and we discuss: what is content marketing, what mistakes companies make and how to get the most out of your content. Connect with Ettie and Emily using the links below: Ettie Holland: https://www.linkedin.com/in/ettieholland/ Emily...

Tim Cameron-Kitchen, Owner and SEO Expert at ExposureNinja joins Ruta and Emma again to discuss why so many companies have had negative experiences with marketing agencies. He gives tips on how to find an agency that is right for you and the questions you should be asking yourself and them.  Connect with Tim here: https://www.linkedin.com/in/timcameronkitchen/ We’re Ruta and Emma, the marketing co...

Ben Goodey of 'How the F*ck', an SEO community joins hosts Emma Davies of Advocitude and Ruta Sudmantaite of Sudmant to discuss the topic of community building for B2B business.  Most B2B business pine for 'communities' but don't necessarily have the understanding, patience or resource to build them. We discuss what makes good and bad communities, what it takes to get the...

Ade Risidore  joins hosts Emma Davies of Advocitude and Ruta Sudmantaite of Sudmant to discuss the topic of sign off. Most marketers in their career have bumped heads with bad sign-off situations and it often leads to vanilla marketing efforts and lots of frustration. We dig into stakeholder management, micromanagers and ways to set up editing and ideation processes that work!

Dan Montagu, PPC/ Performance Marketer at Unmind with Tim Cameron-Kitchen, Owner and SEO Expert at ExposureNinja and Courtney Glymph, Founder and PR Expert at YourStory PR join Ruta and Emma in an all out war of an episode. They ask each other all the spicy questions that they have heard before and dig into the value of each of their specialisms.  *No marketers were harmed in the making of this ep...

Timi Olotu, Director of Revenue at CharlieHR and Founder of òtító joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of virtue signaling that can be expected of marketing teams. They talk about the recent World Cup controversy, greenwashing, and the neuro-diversity hiring trends. Why are marketing teams expected to comment on these issues or even make them t...

Lewis Staples, Senior Sales Director at StaffCircle joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of relying on marketing interns to run marketing teams. They discuss why this can be detrimental to a company and the intern themselves and when and how you should be recruiting interns for the best chances of success.

In this episode of the Blame it on Marketing podcast Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude give you a proper introduction to themselves and their experience and discuss their New Year marketing and personal resolutions.  Also check out this blog with lots of other marketers: https://budget.sudmant.com/2022/12/19/5-marketing-predictions-and-resolutions-for-2023-from-the-people-w...

Ian MacRae, Workplace Psychologist and Author of 'Dark Social', 'Myths of Social Media', and 'High Potential' joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of toxic thought leadership online. They talk about the difference between Influencers and Thought Leaders and push for founders and senior leaders to be seen as 't...

Jaime De Freitas, Director of Sales at Diversity Travel joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of marketing reporting into the sales function. They talk about, why this has become commonplace, how sales and marketing could work together and why the functions are often pitted against each other.

Meighan Worsley, Head of People at Troi joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of hiring marketing professionals. They talk about the misaligned expectations and where the market is at the moment. As well, Meighan shares her top tips in negotiation and ensuring a new hire is set up for success.

Will Aitken of Sales Loft joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of creating marketing content that goes viral. They talk about the difficulty in going viral with corporate content, why consistency matters and how the future of B2B marketing teams will include product influencers. Join Will's Social Manager Community: https://linktr.ee/socia...