Lea Schwegler, Frederik Dreier
Big Trend Energy - Wöchentliche Social Media Trends
Big Trend Energy (BTE) ist der wöchentliche Podcast für Social Media Trends, Social Media Marketing und Creative Content. Jede Woche nehmen sich Freddy und Lea die frischesten Trends von Instagram und TikTok vor, erklären, wie sie funktionieren, und geben die ehrliche Einschätzung, was davon wirklich für Brands taugt und was nur kurz aufflackert. Kein Trend-Lexikon zum Auswendiglernen, sondern konkrete Inspiration für euren nächsten Post: Reels-Formate, Reactive-Ideen, Audio-Trends und Content-Mechaniken, die ihr direkt für euer eigenes Business oder eure Marke adaptieren könnt. Mal ernsthaft,...
Be sure to visit the podcast's website and support the creator: some-some.podigee.io
Author
Lea Schwegler, Frederik Dreier
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Nov 04, 2025 - Low Effort Boyfriends, Weird Laughs & It's Tiiiiiime... 04.11.2025 18:24
We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention. New episodes every Tuesday — subscribe, rate, and hear you next week.
Oct 28, 2025 - Group 7, The Louvre Heist and Middle Fingers from Ariana Grande 28.10.2025 26:23
Welcome back to some SoMe — your weekly mini-brief & inspiration on what’s actually trending across social: This week we talk about the "Group 7" and what to do with this very SoMe-In-A-Nutshell-Trend. It's all about exclusivity, being in a group, followers, creators and all because of a performance-test by Sophia James. Sounds interesting? You're absolutely right! Also can crime be funny? If you...
Oct 21, 2025 - Hidden Talents, Opera Singing & Two Octobers, Two Different People 21.10.2025 19:38
Welcome back to some SoMe — your weekly mini-brief on what’s actually trending across social: This week, we talk (in a nasal voice) about creators trying/hoping to find they're hidden talent and failing for entertainment. Can you use this trend to gain more followers for your business? Also, the viral "Opera Singing"-Trend that would also work as great content if it wasn't a trend! It's all about...
Oct 15, 2025 - Artificial Strangers, Spooky Ideas & Raw-Dogging Boredom 15.10.2025 24:04
Welcome back to some SoMe — your weekly mini-brief on what’s actually trending across social: After definitely not having been to Italy and therefore being one day late, we discuss the funny (or not?) new prank trend where people use Artificial Intelligence to it's full potential by creating strangers in there own homes. We also talk about two spooky mini-trends for the price of one: The game "Thi...
Oct 14, 2025 - A little Some SoMe Sorry 14.10.2025 0:58
Hi, we’re Lea (Gen Z) and Freddy (Millenial), and we’re kicking off the very first episode of "some SoMe" — your Tuesday mini-brief on what’s actually trending across social. Each week we scroll, test, and translate trends into plain English so you don’t have to. Follow us on Instagram at @somesome.podcast, where we post the clips, links, and examples we talk about. New episodes every Tuesday—subs...
Oct 07, 2025 - Pudding with fork, Lion/esses & Girl, whatever... 07.10.2025 22:14
Welcome back to some SoMe — your weekly mini-brief on what’s actually trending across social: This week we try to wrap our head around the "Pudding with Gabel"-trend (or rather movement) from the german GenZ bubble, going international! Also how can you use the "Lion/ess doesn't concern his/herself with"-trend (wich is definitely not LInkedIny) for effective marketing on Insta and TikTok. And in t...
Sep 30, 2025 - Thin Videos, [blank]oholics & Anthropologie's Viral Stones 30.09.2025 20:17
Welcome back to some SoMe — your tuesday mini-brief on what’s actually trending across social: In this episode, we discuss Instagram's new thin video format, how you or your brand can become a '[blank]holic' to best define your brand personality, and our favourite trend so far: Anthropologie's viral stone trend — a masterpiece of brand humour. We’re Lea (Gen Z) and Freddy (Millennial). Each week w...
Sep 23, 2025 - What do you do the whole day & the wind took us to TSITP 23.09.2025 21:25
Welcome back to some SoMe — your tuesday mini-brief on what’s actually trending across social: In this episode we break down the “What do you do the whole day?” trend for relatable marketing, how brands can use the trending “Let's see where the wind takes us” transition, and what to do with the number one pop-culture topic of "The summer I turned pretty" on TikTok, Reels, and Shorts. We’re Lea (Ge...
Sep 16, 2025 - Guilty Pleasures, a room full of people & when did you get hot? 16.09.2025 24:37
Welcome back to some SoMe — your tuesday mini-brief on what’s actually trending across social: In this episode we break down the “Unfortunately, I do love…” guilty-pleasures trend, how brands can use “In a room full of people, I look for…” prompts for relatable marketing, and the Sabrina Carpenter “when did you get hot?” audio powering glow-up and transformation edits on TikTok, Reels, and Shorts....
Sep 9, 2025 - The Great Lock In, Robert B. Weide (again?) & Chopped and Screwed 09.09.2025 25:32
Welcome back to some SoMe — your Tuesday mini-brief on what’s actually trending across social. We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention. Today, we’re unpacking three trends lighting up the feed: “The Great...
Sep 2, 2025 - Taylor Swift, things that fill my cup & strawberry calzones 02.09.2025 19:09
Hi, we’re Lea (Gen Z) and Freddy (Millenial), and we’re kicking off the very first episode of "some SoMe" — your Tuesday mini-brief on what’s actually trending across social. Each week we scroll, test, and translate trends into plain English so you don’t have to. Follow us on Instagram at @somesome.podcast, where we post the clips, links, and examples we talk about. Today, we’re unpacking three tr...
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