Big Brand Energy

Today, Sophie is joined by Instagram and business powerhouse, Ruby Fraser. Ruby is the founder of Eat Like Ruby, a successful nutrition & training business on the Sunshine Coast. After starting a foodie Instagram page, Ruby spent the next 16 months posting consistent value driven content before she landed a paying client. They talk about Ruby’s growth on both Instagram and within her business,...

As passionate creators it can be so damn easy to revolve your entire identity around what you do as opposed to who you are and while that can serve you in reaching big ambitions, there is also a cost in doing so. On today’s episode Sophie is join by award winning Cinematographer, Caleb Ware to shed light on what it takes both professionally and personally to find success in your creative pursuit. ...

Today Sophie is joined by Hayley Lloyd, 7 figure coach helping biz owners build authority online & scale to 7 figures. Since Sophie and Hayley have started working together, Sophie has been dying to get her on the pod to give her incredible insight and knowledge into elevating your business to the next level. They talk about Hayley’s incredible journey, and how she's overcome adversity by goin...

Today Sophie is joined by special guest Riley May, business coach and mentor. Riley is a season vet in the podcasting space, co-hosting the successful podcast, Drink More Water and now with her own podcast, the Riley May Podcast. They discuss all things business like cleaning up the human behind the scenes in order to let business be easy and boom. And then discuss the importance of having your eg...

Today is going to be a super exciting episode as we have a very special guest joining Sophie. Please give a warm welcome to Kristin, On Track Studios’ Podcast producer and editor. Listen in on some super interesting table chats. Sophie and Kristin will be diving into the topics that plague us creatives and hold us back from reaching our full potential. They're going to tackle some of the biggest o...

The Psychology of Podcasting - could it benefit your personal brand? The Big Brand Energy Podcast is a podcast for coaches, creatives and entrepreneurs who are after a unique perspective on how to start and scale their platforms to the point that they can work for themselves. Today Sophie is unpacking the psychology behind podcasting. She dives into the Universal Law of Reciprocation and how it ca...

At this point in my business I have the awareness of how effective podcasts are to drive sales but each time I take my clients through the process I am about to run you through today, they get so excited by it because they actually experience it for themselves. This is pretty much my favourite thing to witness, so that's why I am sharing the replay from a Masterclass I ran in Jan where shared the...

Overcoming a Mid-Brand Crisis: Build a Personal Brand Without Causing Burnout | BBE Podcast Ep18 The Big Brand Energy Podcast is a podcast for coaches, creatives and entrepreneurs who are after a unique perspective on how to start and scale their platforms to the point that they can work for themselves. As a podcast coach and producer, I have witnessed my clients go through mid-brand burnout all t...

Join Sophie on an exciting episode as she welcomes Inez Bye, a dynamic business and mindset coach who's taken her journey from a side character to the main character. Inez shares her expertise in helping entrepreneurs unleash their authentic truth and tap into their zone of genius to attract their ideal audience. Get ready for a thought-provoking conversation about standing out from the crowd and...

This is an interview Sophie did on Lily Turton's podcast, Car Girl Chats and there is SO much value in here so we thought we would share! Let me know what you think & check out Lily's other episodes by searching her podcast after you listen to this!

Get ready to level up your online game with TikTok King Ali Afnan! Join us as we sit down with the TikTok sensation to discuss the ins and outs of building a successful online presence. Ali shares his expert insights on marketing and social media strategy. Not only will you hear about his amazing journey to the top of the digital world, but you'll also learn his insider secrets for growing your on...

This is an interview from the Stillness Everyday podcast where Sophie was interviewed by the host and long term friend, Rod. Having known each other for many years, these two have navigated so many versions of themselves and can speak to letting go of projections on one another and forming countless new versions of their relationship. Sophie is prompted to reflect on how she started On Track Studi...

Welcome back! Big Brand Energy has a special guest today, Emily from Emform. Emily is a mindset coach and mentor, with an extensive background in fitness. Sophie asks Emily the nitty gritty from her change of path being PT to mindset, what mindset shifts she implemented to scale her business to the next level & some of her biggest challenges in business.  Keep up to date with Emily here.  Don’...

I can imagine the thoughts running through your head after reading the title, but trust me, Sophie knows what she’s talking about and boy oh boy is this episode mindblowing. Today Sophie runs you through why she believes social media marketing for your business, needs the same approach as the dating world.  Don’t forget to FOLLOW the podcast! To keep up to date with new releases, follow here.  Thi...

Part 3! Let’s go. Are we cultivating the BBE yet?  If you haven’t delved into part 1 & 2, make sure you stop there first, so you can receive the most out of this episode. Context is everything when it comes to big brand energy content. In this finale episode Sophie offers her amazing tips to nailing the context behind your content and why it’s so important in the social media world.  Don’t for...

Welcome to part 2 of this epic mini series that Sophie has created to help business owners smash it in the content world. If you haven't listened to part 1, go back, listen in cause this episode will make a lot more sense. Sophie spends this short potent episode offering more advice on how to not only show up online and display BIG BRAND ENERGY, but also speaks the confronting truth all business o...

Argh the instagram algorithm is messing with my engagement. Argh my industry is so saturated. Actually no, your content just sucks. It’s not intentional and you're just ticking that admin box to ‘market on social media’. Today Sophie is here to be frank, direct and straight to the point. She talks about the biggest mistake brands make when creating content and reframes your mindset from a social m...

We all know starting and maintaining a successful business isn’t easy, but why let that stop you? Today, Sophie has special guest Jessie Williams, here to chat about the ins and outs of creating an empire and living out that big brand energy. They discuss what it takes to have success by doing inner work, changing your perception and to stop giving “bad” words the power that they are given. Jessie...

Gary Vee reminds us every day that quick fixes are set up to fail. Remembering the long term gain and trusting the process is the best part about being an entrepreneur. Today Sophie is joined by another Marketing Legend, Shakira Park. Sharika is a wealth of knowledge with an inspiring story! The two chat about manifestation, the importance of trusting the universe and set yourself up for success!

Instagram Reels, Tik Tok, Facebook Ads…where does one begin? In this world of overwhelming marketing jargon, it can be so hard to know where to leave your mark. Today, Sophie and Martiene dive deep into the world of content. We hear about Martiene’s incredible journey in the marketing world and leave full of tips on how to start making an impact and standing out online through the power of content...

Welcome back! Today Sophie is joined by the incredibly inspiring Carly Camilleri, founder of Toolakea, a creative outsourcing agency working alongside businesses as their go-to, hands-on creative team. Toolakea is paving the way for a new look at how we collaborate, network and be creative. In this episode you’ll get a glimpse into Carly’s life and how Toolakea was born, how important it is to tak...

In this episode, Sophie chats to the founder of ThNks Collective and Haus Media Co, Andrew Schnitzerling (or better known as Curly) about how he used storytelling to grow to 10.9K followers on Instagram and he shares why he believes creating content that impacts people is both fulfilling, and a strategic move for start up brands. Curly brings real-ness to the conversation that makes you realise yo...

Okay, this episode is straight facts and a must listen for anyone who is wondering why your content isn't bringing you leads or sales. Sophie points out the lack of accountability business owners/ creatives/ coaches take for their content strategy and how simple it is to connect with your audience if you get out of your own way. She speaks to the undoubtable advantage that outsourcing can have on...

Surely you have heard of The Technician Podcast... It's hosted by the incredible, coach (or as he likes to say; human helper), entrepreneur and frequent top chart podcaster, Travis Cochran, and on today's episode, you get to hear all about what it really takes to reach success in the podcasting world.   If you don't have a podcast, still stick around because the two discuss a lot about the mindset...

Well well well, the time has come! Big Brand Energy is here!    In this exciting first episode, Sophie lays the foundations of what it takes to have Big Brand Energy. You'll hear some her marketing philosophies and learn how you can use them to create a content that you, and your audience connect with.   With her boy, Seth Godin, author of ‘This Is Marketing' by her side, you are going to walk awa...