Beyond The Prompt - How to use AI in your company

In this episode, Jeff Benjamin, Global CCO of Tombras, shares how AI helps him get unstuck, build confidence, and push bold ideas forward—even when self-doubt creeps in. From romcom scripts to Arby’s pitches, he shows how AI acts as a sparring partner: sharpening thinking, stress-testing ideas, and keeping momentum alive. We get into what separates distinct from generic, why affirmation can be a t...

In this episode, Joshua To, VP of Product Design at Meta, shares how AI is reshaping how—and where—we interact with technology. He walks us through Meta’s evolving approach to AR and wearables, why notifications are still the killer use case, and how AI is becoming the “brain behind empathy.” We dig into what it means to build interfaces that understand you, why audio might be the future’s most un...

In this episode, Greg Shove, CEO of Section and founder of Machine and Partners, joins us for a "where are they now" follow-up—and doesn’t hold back. Greg walks through the rise of Pro AI, his new AI-powered coach, and why traditional upskilling is already obsolete. We explore the overlooked friction points in AI adoption, from cultural taboos (“it feels like cheating”) to failed enterprise rollou...

In this episode, John Waldmann, CEO of Homebase, shares how the 10-year-old SaaS company blew up its roadmap and rebuilt around AI—from culture to code. He walks us through the shift from 20-page PRDs to lightning-fast demos, reclaiming product leadership, and pushing teams into their “oh shit” moment with AI. We explore the leadership reckoning, cultural resistance, and practical playbook behind...

In this episode, Joshua Wöhle, co-founder and CEO of Mindstone, shares how AI can go beyond automation to truly augment thinking, strategy, and workflows. He walks us through the personal rituals and frameworks he uses to spot high-leverage opportunities, and why iteration—not speed—is the real unlock. We explore how non-technical teams can build custom tools without code, why HR is the real AI dr...

In this episode, Nicholas Thompson, CEO of The Atlantic, shares a personal and expansive look at how AI is reshaping creativity, leadership, and human connection. From using ChatGPT in marathon training to rethinking journalism in the age of agents, Nicholas explores AI not just as a tool—but as a thought partner. We dive into cognitive offloading vs. augmentation, the ethics of AI-generated conte...

In this episode, Devin McNulty, founder of Funmentum Labs and creator of Funware, shares how he’s turning fun into a serious engine for creative work. After 15 years of running workshops for Fortune 500s, Devin built an AI-powered facilitation tool that helps hybrid teams generate better ideas—without needing a pro in the room. We explore how he treats AI like a co-facilitator, not a thought partn...

In this episode, Mihir Shukla, CEO and Chairman of Automation Anywhere, shares how he’s building an autonomous enterprise—where AI doesn’t just assist work, but performs it. With over 300 million AI agents in action, Mihir argues the future of work is already here. We dive into how Automation Anywhere automates everything from tax to customer service, how to spot high-impact use cases, and why cul...

In this episode, Eric Porres, Global Head of AI at Logitech, shares how he’s working to turn a 7,000-person company into an AI-fluent organization. From running a GenAI survey to personally training 800+ colleagues in his first 100 days, Eric lays out the foundations of a practical, human-centered AI strategy. He discusses building a culture of “augmented intelligence” through habits, champions, a...

In this episode, Blair Vermette, founder of Rabbit Hole, shares his journey from traditional TV production to becoming a pioneer in AI-powered storytelling. Once frustrated by the rise of AI in creative work, Blair chose to lean in—leading to the creation of Floral , a viral Adidas spec ad that transformed his career. He talks about scaling his creative studio, navigating the chaos of AI-generated...

Berlin-based artist Boris Eldagsen made headlines when he won—then refused—the Sony World Photography Awards after revealing that his winning image was AI-generated. In this special episode of Beyond the Prompt, Eldagsen takes us through his transition from traditional photography to what he calls promptography—a new category for AI-generated images. He explores the fundamental differences between...

AI is transforming careers, personal branding, and financial planning - so how can you stay ahead? Dr. Joan Palmiter Bajorek, entrepreneur, investor, bestselling author, and host of Your AI Roadmap, shares strategies from her new book to help future-proof your career and income. She breaks down how to build a strong personal brand, expand your network, and stay financially secure in an AI-driven w...

In this episode, Nicholas Thorne, co-founder of Audos, shares his mission to help a million entrepreneurs build sustainable, AI-powered businesses. He introduces the concept of the “Donkey Corn,” breaks down the Five P’s framework for spotting opportunity, and explains why AI makes entrepreneurship more accessible—and more urgent—than ever. Nicholas also explores how to build with authenticity, le...

In this episode, Brad Anderson, President of the Product Group at Qualtrics and former Microsoft exec, shares how AI is transforming how businesses operate—from internal culture to customer experience. He reflects on Microsoft’s shift from a “know-it-all” to a “learn-it-all” mindset, and how that same curiosity is driving change at Qualtrics. From analyzing unstructured feedback to running AI summ...

Anvisha Pai, founder of Dover, takes us inside how her team is using generative AI to transform recruiting—automating everything from job descriptions to candidate outreach for over 500 companies. She shares lessons from her early AI experiments at MIT, and how building a fail-fast culture has helped Dover stay ahead of the curve. We dive into how her team turns quick AI tests into scalable wins,...

In this episode, Brice Challamel, Head of AI Products and Platforms at Moderna, pulls back the curtain on how AI is transforming not just workflows but entire organizational cultures. Brice introduces the concept of the AI "catalyst" - a role focused on accelerating safe, effective change - while sharing practical strategies for fostering widespread AI adoption. Drawing on examples from his leader...

In this episode, Geoff Woods, bestselling author of The AI Driven Leader and founder of AI Leadership, reveals how leaders can leverage AI to tackle big decisions and strategic challenges. Geoff introduces a transformative mindset shift: stop asking, “How can I do this?” and start asking, “How can AI help me do this?” Through real-world examples, he demonstrates how AI can act as a thought partner...

In this episode, we explore how Peter Hollens has leveraged artificial intelligence to grow his YouTube channel to over 3 million followers and sustain his success in the creator economy. Peter shares how AI tools have streamlined his production process, sparked new creative ideas, and even enhanced his ability to connect authentically with his audience. From optimizing workflows to experimenting...

In this conversation, Noah Brier, founder of Percolate and BrXnd.ai, discusses his journey from advertising to becoming a leader in AI-powered marketing solutions. He explores the balance between exploration and exploitation in business, highlighting AI’s transformative role in solving complex brand challenges. Noah underscores the importance of hands-on experimentation, the shift from traditional...

In this special episode, we begin with a conversation from Crafted featuring Paige Costello, Head of AI at Asana, on how tools like AI-generated status reports and bug triaging are eliminating busywork and unlocking creativity. Then, Jeremy and Henrik continue the conversation with Paige—digging into user testing, model choices, and the challenge of balancing control with flexibility. With real-wo...

In this episode, Diarra Bousso, founder of DIARRABLU, shares how she went from math teacher to fashion-tech entrepreneur—using generative AI and algorithms to create sustainable, scalable fashion while dramatically reducing textile waste. She talks about treating AI as a creative partner, why transparency is key to growth, and how sharing her process fosters learning across her team. Diarra also l...

Join us for an insightful conversation with David Boyle, an expert in audience research and data analytics, who is passionate about leveraging AI, especially language models, to enhance organizational decision-making. Drawing from his extensive background in corporate strategy and media, David reflects on how ChatGPT transformed his approach to research and decision-making. We delve into AI's prof...

The 31 GPTs in 31 days project: Lab31 - https://lab31.xyz/ Jenny's website — https://queenofswords.co Jenny's linkedin — https://www.linkedin.com/in/jenny-nicholson-4b01383/ And Jenny said this Medium article might be of interest! — https://medium.com/@missjenny/your-ai-task-force-is-missing-the-point-14078a4ef9c1 00:00 Introduction to Jenny Nicholson 00:29 The 31 Projects in 31 Days Challenge 00:...

In this episode, we talk with Phoebe Yao, founder and CEO of Pareto.ai, about fair and ethical data labelling platform aimed at advancing support for AI researchers. The episode addresses data labelers' challenges and stresses the need for higher standards and worker empowerment. We talk about the critical role of domain experts in AI training, the impact of ethical practices on data quality, and...

Join us as we chat with Shir, the engineering lead of Notion AI, about her journey into AI, from her early fascination with Apple's speech-to-text technology to her impactful contributions at Google and Waymo. Shir shares insights into her current role at Notion, the innovative AI projects she's leading, and the unique culture of experimentation and failure that drives product development. Discove...