BEYOND: The Podcast for Moms Called to Business

If your relationship with your business feels complicated, you're not alone. Getting a business off the ground requires a lot of us, and in those early stages, we often feel like there's so much to do and so little time to reach the goals we dream of – you're in GO mode, you hustle and hurry your way to the next goal, and then the next milestone and the next. And then, at some point down the road,...

Is chasing growth KILLING your business as a creative or coach? If you're like wait… what? – "Growing, isn't that what I'm supposed to be doing over here?" I get it. In the world of online business, we're told that growth = success. But did you know that rapid growth is the number one reason small businesses fail? It may seem counterintuitive, because it goes against so much of the messaging we he...

Jen Olmstead, co-founder and Lead Designer of TONIC Site Shop, takes us along on her journey from accidental entrepreneur to successful Showit website template designer over the past 11 years. She shares the importance of storytelling in marketing and the power of creating content that is valuable, engaging, and fun to create – anything but boring. Jen emphasizes the need to focus on quality over...

Many of us want to build an intentional business, but we've never actually defined our owner's intent as a small business owner. I like to think of your owner's intent as a simpler, less-corporate version of a vision statement. It basically answers the question: what is your intention as a business owner? What is your END goal? For many of us building businesses as creatives and coaches and online...

When we want to make changes in our lives and businesses, one of the things that can trip us up or slow us down is that we mis-diagnose. We THINK the problem is this thing, so we focus on solving that, or getting help with that, when in reality the actual issue is something altogether different than we thought. It may not even be CLOSE to what we were focusing on. It's the reason those breakthroug...

Story has become a bit of a buzzword in online marketing and business in the last few years, and there's a reason for that.    Stories are powerful.    We learn and communicate through narratives. We FEEL things through the power of a good story, right – it's why we want to watch the movie that we know is going to make us sad or scared or laugh out loud – stories, whether books or movies, a piece...

Early on in my business, I was asked this of my future plans: "Are you willing to do whatever it takes?" It was insinuated that I should be answering in the affirmative. In my heart, I knew my answer: a hard no. At first I wondered if this would be a problem. Then, I was terrified. The fear of a successful business meaning I was going to have to hustle, hurry and possibly compromise things I cared...

Another favorite in the Best of 2023 Guest Interviews!    Katelyn James is a marketing mastermind, a wife, a mom of 5, a gifted photographer and creative and the face of a 7-figure education business. She's also one of the kindest and most humble human beings you will meet, and I'm thrilled to share my conversation with Katelyn on today's episode of BEYOND: The Podcast for Moms Called to Business....

Today I'm sharing a replay of the MOST DOWNLOADED guest interview of 2023! This episode struck such a chord, I'm excited to share again whether you're replaying or catching it for the first time.   A few Sundays ago, a guest pastor at our church shared words that stuck with me, "You can have an amazing life, but not really be alive." His words stood out and I instantly thought about how many of us...

Uncertainty. It's an inevitable part of life and often, it terrifies us. It's easy when we feel like we have control... when we see a clear path ahead... it's not so easy to step into a season that has a lot of unknowns. My guest today on BEYOND, Rebekah Albaugh, is navigating an uncertain season right now. After years of leading a thriving wedding and portrait photography business, and co-hosting...

Stuck on a problem you just can't figure out? It could be that the problem at the root of your struggle is below the surface, and you've been solving for something more on the surface.   Problems are a part of life. You and I and every other person we know is navigating life with his or her own unique set of problems. A lot of my 1:1 work with clients is about this very thing: solving problems. Wo...

It's easy to compartmentalize our faith and our work – even when we feel called to the businesses we're entrusted to steward and grow.   But what happens when you actively integrate your faith into the meaningful work you're called to?   My guest on this episode of BEYOND, Steve Carter, believes it gives you an unfair advantage.    Steve was a recent guest pastor at my own church, and the message...

"What will they think?"    The opinions of other people weigh more heavily on us than we might be willing to admit. The truth is that we spend a lot of time and energy thinking about what we imagine other people might think about us. And I say imagine – what we IMAGINE other people might think of us – because we rarely know what other people are really thinking.   Are other people's opinions – rea...

Is it just me, or did Black Friday show up early and turn into an entire month this year?   The holidays are upon us. Whether it's special promotions and end-of-year sales and goals, or thinking about the parts of the Christmas season you dread, the drama is real.    So real, in fact, that it's the difference between a miserable November and December and the kind that you actually enjoy. It's all...

Motherhood and business are two ways God calls some of us into ministry, and that is the story of my guest on today's episode of BEYOND – Elizabeth McCravy. Elizabeth is a Showit website template designer, a business educator and host of the Breakthrough Brand Podcast. She's married and lives with her husband and two-year-old son in Franklin, TN, and she's a boy mom – expecting her second son in s...

Are you sick and tired of feeling sick and tired? Frustrated that you're always frustrated?   We're tired of running too fast and hiding behind a busy schedule, we're tired of living a life of constant problems and also pretending problems don't exist.   What's often at the root of feeling this way is a problem-focused mindset.   Here's the thing. Our brains are wired to look for problems – so thi...

Self-described as the "mama bear for small business" and a "nerd who loves neuroscience", Natalie Franke is a voice of strength and encouragement for entrepreneurs. What I love most about Natalie is her passion and, as I share with you on this episode, to be her in presence is to be in the presence of someone who you just know is doing the work she was made to do.   Natalie is a wife and mom of tw...

Why isn't your service selling? You're doing all the things… at least it feels like it, and you aren't seeing the results you want to see in your business. But there are so many variables, so many moving parts – how can you figure out what isn't working so that you can do something about it? Sales doesn't come naturally to many entrepreneurs. The truth is that being, for example, a designer, is NO...

Overcomplicating is second nature for many of us. It's not that we complicate our lives, relationships and businesses intentionally – we're not aware of what we're creating when we make the choices we do. We can't see what we can't see and often, without that awareness, we just go through our days believing we're doing the best we can.    In reality – there is a much better way to build a business...

Warm desert hues highlighting shades of pink, a playful yet refined boho vibe paired with hand drawn fonts and custom illustrations… this is the aesthetic fingerprint Bri Summers has become known for through Brighten Made, her branding and web design studio that serves female entrepreneurs. With a distinct style that has evolved over the past six years, Bri and her team have tackled an array of de...

Why have I built my business as a coach by focusing on serving clients 1:1? It's a smart and simple way to build a business for both creatives and coaches, and it's highly underrated.   Spend a little time in the online business world and you'll quickly see the PUSH to grow and scale through the creation of courses, group programs, memberships and more. And it's not that these are never valid opti...

Katelyn James is a marketing mastermind, a wife, a mom of 5, a gifted photographer and creative and the face of a 7-figure education business. She's also one of the kindest and most humble human beings you will meet, and I'm thrilled to share my conversation with Katelyn on today's episode of BEYOND: The Podcast for Moms Called to Business.    We cover so much on this episode – it's my longest epi...

It's time for some tough love, friend.   One of the most important parts of my job as a mindset and business coach for creatives and coaches, I've learned, is the ability to share the (sometimes) hard truths – to give tough love. Because let's be honest, as humans, often what we NEED to hear isn't what we want to hear. But I think I'd be doing my clients and you, my listener, a HUGE disservice if...

If you find the journey of entrepreneurship intriguing, especially as a mom, you are going to love this episode of BEYOND.    Lindsey Roman is the mom of three young girls, a Florida-based destination wedding photographer who loves adventure and a passionate educator for creatives. Alongside her best friend and business partner, Evie McLeod, she has built a 7-figure business doing work she loves....

This summer in my business looked different than it ever has before. To be honest, some life stuff happened that needed my time and attention, and that meant pulling back from my business – not completely, but significantly. Although it wasn't a complete sabbatical, it was very much like one in a number of ways.   What I learned is that, because of how I've intentionally built my business over the...