Lynsay Gould

Beyond The Podcast

Business EN ↓ 33 episodes

You’ve launched your podcast…But let’s be honest, is it actually growing your business? You’re showing up. You’re recording. But between running your business, serving your clients, and keeping your head above water—the last thing you need is a content treadmill that doesn’t convert. Beyond The Podcast is for founders, coaches, and service-based business owners who are done winging it and ready to turn their podcast into a powerful business tool. Hosted by Lynsay Gould, podcast strategist and founder of Wavemakers Audio, this show gives you practical strategies, clear frameworks, and no-fluff...

Author

Lynsay Gould

Category

Business

Latest episode

Nov 26, 2025

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Episodes

How To Use A Signature Episode That Quietly Sells For You 28.05.2025

You don’t need to be pushy to sell through your podcast. In fact, your most powerful episode might not sound like a sales pitch at all. In this episode, I’m walking you through how to create what I call your signature episode — one that builds trust, positions your offer naturally, and gets the right people taking action. No awkward pitching, just real connection that leads somewhere. I’ll show yo...

Solo or Guest Episodes? What is Best For Your Podcast? 21.05.2025

Struggling to decide between solo episodes or interviews for your podcast? You’re not the only one, and in this episode, I break down exactly how each format serves your business differently. Whether you're looking to build deeper trust with your audience, attract more clients, or grow your visibility, this will help you figure out which approach to lean into right now. I’ll share what’s working f...

How To Make Your Listeners Say ‘How Are You In My Head?’ 14.05.2025

If you’ve ever had a listener say, “It felt like you were talking right to me,” then you’ve experienced the magic of speaking your dream client’s language. In this episode, I’m breaking down how to create podcast content that connects so deeply with your ideal listener, they can’t help but keep listening (and maybe even buy from you too). You’ll learn how to move past vague, fluffy content and sta...

Smarter Podcasting: How to Make Each Episode Work Harder 09.05.2025

If your podcast is feeling more like a chore than a business tool, this episode is your wake-up call! I’m walking you through exactly how to make your show pull its weight so it supports your sales, grows your email list, and actually moves your business forward.  We’re talking evergreen episodes that do the selling for you, easy ways to slot podcast content into your nurture and launch plans...

Stop Waiting to Monetise Your Podcast - Start Now! 08.05.2025

If you’ve been waiting to grow a huge audience before making money from your podcast, I’ve got news for you. In this episode, I’m sharing exactly why download numbers aren’t the goal - and how you can start turning your podcast into a lead and sales machine, no matter your audience size. I’ll walk you through the strategies I’ve seen work for clients, from intentional content planning to low-lift...

Why Your Podcast Isn’t Driving Sales (And How to Fix It Fast) 07.05.2025

If your podcast isn't bringing in leads or sales, this episode will help you figure out why. I’m breaking down the three biggest mistakes that stop podcasts from converting, and how to fix them fast. Whether it's speaking to the wrong people, being too vague about what you actually sell, or treating your podcast like a content bin instead of a business tool, I’ve got you covered. You’ll leave this...

Five Ways to Grow Your Podcast Without Social Media 07.05.2025

Sick of feeling chained to your phone just to get your podcast noticed? In this episode, I'm sharing five smarter ways to grow your podcast without relying on social media. If the thought of creating another reel fills you with dread, you’re going to love what’s inside. You’ll learn how to get discovered through a search, repurpose your episodes in ways that actually move the needle, grow your ema...

Trailer 06.05.2025

You’ve launched your podcast… But let’s be honest, is it actually growing your business? You’re showing up. You’re recording. But between running your business, serving your clients, and keeping your head above water, the last thing you need is a content treadmill that doesn’t convert. Beyond The Podcast is for founders, coaches, and service-based business owners who are done winging it and want t...

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