PRWeek

Beyond the Noise - the PRWeek podcast

Business EN ↓ 262 episodes

A panel of industry experts discuss the issues the latest news and hot topics you need to know in PR and communications. Hosted on Acast. See acast.com/privacy for more information.

Author

PRWeek

Category

Business

Podcast website

soundcloud.com

Latest episode

Jul 8, 2026

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Episodes

‘Agencies should stand up for their staff’ 23.04.2025

Client-agency relationships, acquisitions and how agencies are really using AI – these are among the topics discussed in PRWeek UK’s latest podcast. This week’s edition of Beyond the Noise features insights from the PRWeek UK Top 150 questionnaire, which asked comms consultancies about a range of issues affecting their businesses.  Click here to access the articles published to date. Beyond t...

Vodafone: getting merger comms right - PRWeek podcast 16.04.2025

How do you handle the communications strategy for a company merger? That’s the topic of PRWeek UK’s latest Beyond the Noise podcast. Joining UK news editor Siobhan Holt this week are PRWeek reporter Eliza Wiredu and Andi Donovan, head of communications at Vodafone, alongside Mandy Sharp, founder and CEO of Tin Man Communications.  Beyond the Noise looks at some of the biggest issues affe...

How are AI influencers disrupting PR? 09.04.2025

PRWeek dissects the phenomenon of digitally-generated influencers, and how they’re being used by brands, in the latest Beyond the Noise podcast. Joining the podcast this week are Lewis Davey, founder of Idea Farm and co-founder of AI influencer talent management agency Pixel; and Mark Lowe, co-founder of Third City. Beyond the Noise looks at some of the biggest issues affecting communications and...

How are PR firms coping with rising costs? 02.04.2025

How have PR agencies adapted to April’s tax increases and other cost rises? How do they feel about current trading generally? PRWeek UK’s Beyond the Noise podcast takes a look. PRWeek journalists John Harrington (UK editor), Siobhan Holt (news editor) and Evie Barrett (senior reporter) delve into PRWeek UK’s latest Top 150 Monthly Trading Tracker to see what agency bosses have been saying about re...

'Agencies need more social diversity' - Citypress and WPR bosses 26.03.2025

What are the benefits and challenges of running a PR agency outside London? That’s the topic of PRWeek UK’s latest Beyond the Noise podcast. Joining UK news editor Siobhan Holt this week is Charles Tattersall, executive chairman, and Martin Currie, chief executive from Citypress in Manchester; alongside Jane Ainsworth managing director of Birmingham-based PR agency, WPR.   Beyond the Noi...

'ESG will be reframed' - Edelman and SEC Newgate experts 19.03.2025

What’s ahead for ESG in the Trump era, and beyond? That’s the topic of PRWeek UK’s latest Beyond the Noise podcast. Joining UK editor John Harrington this week is Mo Hussein, president, UK public and government affairs, at Edelman; and Andrew Adie, MD, strategy and corporate communications and head of purpose and sustainability, at SEC Newgate. Beyond the Noise looks at some of the biggest issues...

Omnicom-IPG, new-biz and more – FleishmanHillard UK CEO 13.03.2025

Hugh Taggart talks about his first year as FleishmanHillard’s UK chief executive, plus the latest on the Omnicom-IPG deal, new business opportunities in 2025 and more, in the latest PRWeek podcast. FleishmanHillard’s UK CEO Hugh Taggart, previously Edelman’s co-CEO for the UK and Ireland is the focus of the latest episode of Beyond the Noise. Beyond the Noise looks at some of the biggest issues af...

What's changed in the all-new PRWeek Power Book? 06.03.2025

The PRWeek editorial team review the newly launched 2025 Power Book, discussing how big it's become, preparations for the party and some of the (often surprising) answers given by leading comms professionals this year. The Power Book, which lists the most influential people working in UK communications today, went live this week. Click here to access the coverage, including the ‘top 10s’ of PR pro...

‘Brands: up your game’ – YouTuber Josh Pieters on viral PR stunts 26.02.2025

YouTube sensation turned brand marketer Josh Pieters is the special guest on this week’s episode of PRWeek’s Beyond the Noise podcast. Having amassed 1.5m subscribers on his YouTube channel – by pranking the likes of Katie Hopkins, Carol Baskin, Anne Widdicombe, and Molly Mae Hague – Josh Pieters discusses his formula for internet fame. Now creating social media content for brands at Goon Squad Pr...

‘DEI-hushing will happen’ – Trump-era DEI rollback 19.02.2025

The rollback on diversity, equity and inclusion (DEI) by big corporations is the subject of PRWeek’s latest Beyond the Noise podcast. Joining the podcast this week are Avril Lee, head of health and wellness, Europe, at Zeno Group, and chair of the DEI Network at the CIPR; and Zaiba Malik, director of Coppergate Communications and an author, crisis communications consultant, media trainer and ex-jo...

Tony’s Chocolonely and PR: 'People want to catch you out' 12.02.2025

Nicola Matthews discusses success that Tony’s has had with disruptive PR campaigns, including its hijacking of the recent Cadbury’s ‘Made to share’ work. She talks about Valentine’s Day campaigns, and how important wider calendar hooks are as part of the PR strategy for an up-and-coming brand. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcas...

PR is crying out for AI training 05.02.2025

How prepared is UK PR for the AI revolution? PRWeek’s latest Beyond the Noise podcast episode takes a look. Our guests this week have been looking at that question as part of a major study: Jo Sutherland, MD at comms agency Magenta Associates; and Dr Tanya Kant, senior lecturer in media and cultural studies (digital media) at the University of Sussex. Beyond the Noise looks at some of the biggest...

Will DeepSeek shake-up AI in PR? PRWeek podcast, with Omnicom PR Group 31.01.2025

What does DeepSeek's dramatic entry to the AI market mean for the comms industry - and should PR professionals embrace the platform? PRWeek's Beyond the Noise podcast takes a look. The latest episode features guest Erin Lanuti, chief innovation officer at Omnicom PR Group (OPRG), who has been leading AI policy at the division whose agencies include Ketchum, FleishmanHillard, Porter Novelli and Por...

‘Burnout is not a coffee-cup slogan’ – CALM CEO on PR’s approach to mental health 30.01.2025

Warning: this article and podcast contains references to suicide. How do you create a compelling Mental Health campaign? As part of PRWeek’s Mental Wellness month, the latest podcast discusses mental health in PR – from the perspective of PR pros taking care of themselves, and the campaigns PR teams produce to help raise awareness. This episode of Beyond the Noise features Simon Gunning, chief exe...

Is WFH now under threat? The WPP debate rages on 22.01.2025

What do comms leaders think of WPP’s decision to mandate staff to work a minimum of four days a week in the office? That’s the focus of the latest episode of PRWeek’s Beyond the Noise podcast. WPP’s decision to mandate that employees work in the office four days a week , Edelman’s 2025 Trust Barometer , and Trump’s second Inauguration are among the topics under the microscope in this episode. Beyo...

EasyJet and Taylor Herring on PR campaign secrets 15.01.2025

How do you create award-winning campaigns? PRWeek’s latest podcast examines the campaign creation process from the perspective of both the client and the agency. This episode of Beyond the Noise features Anna Knowles, director of PR and corporate affairs at easyJet, and Sam Corry, managing director of creative agency Taylor Herring. Beyond the Noise looks at some of the biggest issues affecting co...

‘ESG will go out of the window’ – 2025 predictions with MSL and W 08.01.2025

What’s in store for the industry in 2025? That’s the focus of the latest episode of PRWeek’s Beyond the Noise podcast. Gazing into their crystal balls this week are Jo Grierson, managing director at MSL UK, and Warren Johnson, founder and CEO of W Communications. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or on y...

'AI is petrifying!' - GK Barry's manager on influencer trends 23.12.2024

Hannah Holland discusses her background with TikTok sensation GK Barry, who has amassed 275m likes and 4m followers on the platform – leading her to become the first TikTok creator to land a spot on ITV's I'm A Celebrity...Get Me Out Of Here! this year. Talent manager Holland also talks about her approach to brand partnerships, and how social media stars are making the leap into broadcast and pres...

Lush Saltbomb to McDonald’s ‘pre-nug’ – 2024 campaign gems 18.12.2024

PRWeek UK journalists give the lowdown on their favourite brand campaigns of 2024 in the latest edition of the Beyond the Noise podcast. Campaigns for McDonald’s, Carlsberg, Iceland, Thomas Cook, Wickes, Dove, O2 and Curry’s are among those under the microscope in this episode. PRWeek’s weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download th...

Omnicom-IPG merger - impact on PR agencies 11.12.2024

PRWeek's weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen in the browser below or on your favourite platform. The industry was shaken this week by news that Omnicom is set to buy its holding company rival to create the world's biggest marketing communications group, with a combined revenue of $...

How to run a profitable PR business in 2025 - new report details challenges 04.12.2024

Delving into a new report from the specialist accountants Moore Kingston Smith, PRWeek's latest podcast examines big business performance trends such as agency revenues, profit margins and the costs of employing people. The report contains some worrying figures on average profit margins at agencies that were reported to have fallen from 18.5% the previous year to 12.9% this year. There was also a...

'Define budget early' – TUI and Ogilvy on perfect pitching 27.11.2024

What makes a good client/agency pitching process? PRWeek's latest podcast examines a recent pitch from the perspective of both the client and the winning agency. This episode of Beyond the Noise features Amy Dowling, head of markets communications at TUI UK&I; and Nicola Dodd, UK managing director at Ogilvy PR. Beyond the Noise looks at some of the biggest issues affecting communications and PR. D...

Measurement: be brave, be bold, sell yourself 21.11.2024

The big lessons from PRWeek's Measurement Conference are examined in the latest episode of PRWeek's Beyond the Noise podcast. This week's edition features PRWeek journalists John Harrington (UK editor), Siobhan Holt (news editor) and Eliza Wiredu (reporter). Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on...

The Guardian dumps X: ‘Pulling off mass media worries me’ – PRWeek podcast 15.11.2024

The John Lewis Christmas campaign, Budget blues, The Guardian ditching X (Twitter) and what Trump means for UK public affairs are all explored in the latest edition of PRWeek’s Beyond the Noise podcast. This week’s episode features insights from PRWeek journalists Danny Rogers (editor-in-chief), John Harrington (UK editor) and Siobhan Holt (news editor). Beyond the Noise looks at some of the bigge...

Trump will have ‘immediate impact’ in parts of PR – PRWeek podcast 11.11.2024

US PR professionals living in the UK share their take on the 2024 US election results, and the biggest implications for the comms industry, in a special edition episode of PRWeek UK’s Beyond the Noise podcast. For this discussion, we’re joined by David Gallagher, the former Ketchum Europe boss, who is now a partner at Folgate Advisors; and Whitney Simon, senior account director and head of DE&I co...

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