Beyond the Kitchen Table (previously the Website Coach)

This episode talks about 7 ways to find new clients, specifically reaching a new audience - not people who already know about you. In order for people to become clients they first need to know you exist. You don't just want to be known by the largest number of people, it is about getting visible in front of people who are potentially going to become clients. Once they know about you, you then need...

In this episode I interview freelance writer Caroline Kings. Our conversation covers tips for writing your own copy, hiring a professional copywriter and networking. Caroline is a freelance writer who specialises in blogging for business but also loves transforming websites through copy, creating email marketing campaigns and proofreading other people's work. She loves meeting people and hear...

What would you do if you lost your social media account? Cry? Then what? Do you have an alternative? Do you have an email list? Closure (temporary or permanent) of Instagram and Facebook accounts is something that happens. More often than you might realise. And often there is not a lot you can do about it. Because you don't own that list of followers. Building up an email list is something we shou...

Writing your About Page is the hardest page to write on your website.  And, to be honest, it is the page most people get WRONG (that and the services page – but that’s another podcast episode!!) You don’t like talking about yourself.  Maybe, like me, you’re British and were brought up that’s it is rude to brag.  Maybe you used to work for a large organisation and had been taught it...

I don't know about you but I love to know how other people run their businesses, especially the tools they use to make their life easier. Tools that save you time, make your business more efficient and help the clients you want to work with. Well this episode spills the beans on the tools that I use to run my business from accounting software to CRMS to this podcast and lots in between. Links from...

Is scaling your business one of your business goals this year? Then this is the episode for you. 9 different ways to scale your business so you can stop trading time for money. None of these ideas involve a significant amount of money to invest upfront, but they do require some time. Which are you going to do this year? Links in the podcast: Selling on Amazon https://vickiweinberg.com Siteground h...

I often get asked whether, in this day of social media, funnels and email “landing pages”, you need to have a website. And the straightforward answer is, it depends. There are many reasons why you should have a website, but when you're just starting out there are some other things to focus on first. But this episode gives you some reasons why you really should have a website once you're establishe...

Websites, like all of us, need some care and attention. And the new year is a great time to have a little refresh. Self improvement is often top of the agenda at this time of year and your website shouldn't feel left out. The benefits can be huge! We're all busy and a new website is a big undertaking. But a refresh doesn't need to take long. Set aside a few hours and your website can be fresh and...

‘Tis the season… …of vision boards, goals and resolutions.  But spoiler alert!  Vision boards and goals won’t get you where you want to be in 2022. The reality is that to get where you want to be in 2022 you need a strategy which includes an action plan. A realistic one. And this episode is all about setting your business strategy for 2022 so that come the end of the year we can look bac...

In this episode I look back at my business in 2021 and what I'm learning from it for 2022. I share how I have broken down my revenue, looked at where that revenue has come from and how that ties in with my marketing efforts. And how you can do this too. Resources: Find us at  https://beyondthekitchentable.co.uk Free PDF download: https://beyondthekitchentable.co.uk/downloads/ Blog post ...

I often have discussions with clients about whether they should include their prices on their website. And I have strong views on this one! Many people don't. And they don't for a number of reasons: They're afraid of what other people will think about their prices They're worried competitors will find out their prices Their offer is bespoke and there isn't a "standard" price; and They want to talk...

Sometimes business is slow and we just need to get sales quickly. Forget the funnel, website and email sequences and listen for the 4 tips to get more sales into your business quickly. Resources/Links Episode blog post  https://beyondthekitchentable.co.uk/blog Find us at  https://beyondthekitchentable.co.uk Follow us at  https://www.instagram.com/beyondthekt

More time. The holy grail of entrepreneurship... By automating your business you can not only get more time, but a better experience for clients too. In this episode I'm sharing 6 ways to automate parts of your business. [00:23] Introduction [01:22] Benefits to you [03:29] Benefits to clients [07:15] Answers to popular questions [09:31] Scheduling a call [13:57] Making an enquiry [15:54] Auto-resp...

As entrepreneurs we don't have all the time in the world to spend writing social media posts or blogs that only get a few views. The secret to writing posts which sell is to repurpose the treasure that is your blog posts, youTube video, Instagram lives, LinkedIn articles or similar. There's gold in that content. Gold which saves you time and effort. This week's podcast is all about using those blo...

The speed of your website matters. Visitors to your website don't like slow running websites. If your website takes too long to load they'll leave. And even if they don't leave, they won't have the best impression of your business. Google doesn't like slow running websites either. Earlier in 2021 Google told us website speed was going to be a factor in determining how it ranked website pages in it...

One of the benefits of working for yourself is having the freedom to do what you want to do, when you want to do it. But I found that does not lead to running a successful business. It just leads to running a stressful business. And I found that out the hard way! So I plan my week in advance. No, I rarely (ok never) stick to that plan but it helps enormously to decide my priorities for the week, a...

Branding photos are one of the best investments you can make in your business. They tell the story of you and your business - as you want clients or potential clients to see you.  This is you.  In action.  Images of you “at work”. As well as images of you at work, it might include you “off duty” and also be props associated with your business. [00:24] Introduction [01:24] What are b...

Your website is such an important marketing tool.  It can, and should, be attracting and booking clients. Or at least giving you very good leads if you don’t want them to book on the website. And in this episode I’m going to talk to you about how. [00:25] Introduction [03:13] Understand who you are targeting [04:41] What message do you want to tell [06:59] Searching on Google [08:42] Google m...

Getting your website listed at the top of page 1 of Google can make a big difference to the number of people visiting your website. And people who visit your website after searching for a relevant term are more likely to buy than people scrolling through social media. So it is worth making the effort with SEO (that's the process for improving your Google/other search engine ranking). But it can se...

Yes, I've made many mistakes in my business. I'm not alone. We all make mistakes. All the time. But I have learnt (mainly) from the mistakes and I'm sharing them with you today so that you can learn from them too. And maybe have a chuckle at my expense... [00:25] Introduction [02:10] Believed if I built it they would come [06:30] I tried to help everyone I could [09:20] I was too corporate [12:17]...

Website testimonials are one of the most powerful tools you can use in your business. We all look at testimonials/reviews when we're considering working with someone or buying something. To see that someone who was in a similar position to us has got the result we want can make a big difference whether or not we get in contact, book a call and/or buy. In this episode I'll be talking about the kind...

Your website home page is the most important page of your website. It is likely to be the one that most people visit first and if you don't show them they have come to the right place, they'll leave. In this first episode I talk about the job of your homepage (it actually has two) and what you need to put on there. Having these on your website homepage will help you keep clients on your website lo...

The Website Coach with Marie Brown is for entrepreneurs and small business owners that want a winning website. One that attracts more visitors and helps them book more clients. Because that is what your website should be doing for you. It shouldn't just look pretty. It should be working hard for your business - 24/7. So that you can work less on your business and spend more time working with clien...