Beyond the Kitchen Table (previously the Website Coach)

Do you invest in building business relationships? Or are you more transactional? In this episode I talk about why you should invest in building business relationships - what you're likely to get out of it. Resources: Find us at  https://beyondthekitchentable.co.uk Free PDF download: https://beyondthekitchentable.co.uk/downloads/ Blog post  https://beyondthekitchentable.co.uk/blog Follow...

Want an easy way to write your website copy? Well AI tools like ChatGPT may be able to help. Can these tools really write your website copy? Well that's what I'm talking about in this week's episode. Resources: Marketing Membership sign up https://beyondthekitchentable.co.uk/marketing-membership Find us at  https://beyondthekitchentable.co.uk Free PDF download: https://beyondthekitchentable.c...

Want to know what I'm going to focus on when it comes to marketing Beyond the Kitchen Table in 2023? In this episode I share the 5 elements of my marketing plan and exactly what I'm going to do Resources: Marketing Sprint sign up https://beyondthekitchentable.co.uk/marketing-sprint Find us at  https://beyondthekitchentable.co.uk Free PDF download: https://beyondthekitchentable.co.uk/downloads...

My thoughts on what is working in marketing now and should continue to do so in 2023. Marketing trends for 2023 if you prefer... Resources: Marketing Sprint sign up https://beyondthekitchentable.co.uk/marketing-sprint Find us at  https://beyondthekitchentable.co.uk Free PDF download: https://beyondthekitchentable.co.uk/downloads/ Blog post  https://beyondthekitchentable.co.uk/blog Follow...

In this episode I interview small business accountant Wendy Ross. Wendy is a client (I built her website and she is a member of the Marketing Membership) and over the time we have worked together she has clarified who she works with and what she offers, with the result that her business has gone from strength to strength. We talk about this journey in the episode as well as some tips on the value...

Writing your About Page is the hardest page to write on your website.  And, to be honest, it is the page most people get WRONG (that and the services page – but that’s another podcast episode!!) You don’t like talking about yourself.  Maybe, like me, you’re British and were brought up that’s it is rude to brag.  Maybe you used to work for a large organisation and had been taught it...

In this episode I interview writing coach Steph Caswell. There's some great advice from Steph for anyone thinking about writing a book. And if you're not thinking of writing a book, listening to Steph's own business journey and the information she shares about finding clients is also very valuable. Steph's links Website: https://creatinghappywriters.com Instagram: www.instagram.com/creatinghappywr...

The reality is that to get where you want to be in 2023 you need a strategy which includes an action plan. A realistic one. And this episode is all about setting your business strategy for 2023 so that come the end of the year we can look back and say "wow 2023 was a fantastic year for my business". Don't you want to be able to say that? Resources: Find us at  https://beyondthekitchentable.co...

Are you planning to take a break in your business for Christmas? In this episode I talk about why that's a good thing and what you can (and should) do to make it happen. Resources: Find us at  https://beyondthekitchentable.co.uk Free PDF download: https://beyondthekitchentable.co.uk/downloads/ Blog post: https://beyondthekitchentable.co.uk/blog Follow us at  https://www.instagram.com/bey...

In this episode I interview Zoe Wongsam who runs a family e-commerce business selling unique jewellery and cufflinks made from upcycled historical memorabilia. Zoe is very active on LinkedIn and shares her tips for success on that platform. It's also interesting to hear about taking over a family business. Zoe's links Website: http://www.hepburnandhughes.com LinkedIn: www.linkedin.com/in/zoe-wongs...

A CRM (Client Relationship Management) tool can make you more organised, save time and ultimately make you/your business come across as more professional. All to the benefit of your clients (or potential clients). In this episode I talk about how I use a CRM in my website design business. I use Dubsado and have an affiliate code which can give you a 20% discount. https://beyondthekitchentable.co.u...

SEO is not a dark art. If you break it down into the different parts you can decide whether to do it yourself or outsource to the right expert, or a combination of the two. Links mentioned in the episode: Free SEO checklist: https://beyondthekitchentable.co.uk/downloads/ Siteground website hosting: beyondthekitchentable.co.uk/hosting Let's Encrypt: letsencrypt.org Check whether your website is mob...

Website navigation is super important to getting website visitors to take whatever action you want them to take on your website. And it is one of those easy things you can do to improve your website conversion. Resources: Find us at  https://beyondthekitchentable.co.uk Free PDF download: https://beyondthekitchentable.co.uk/downloads/ Blog post https://beyondthekitchentable.co.uk/the-importanc...

In this week's episode I'm talking about all the different pages you might want to have on your website and how to decide which ones you actually need Resources: Find us at  https://beyondthekitchentable.co.uk Free PDF download: https://beyondthekitchentable.co.uk/downloads/ Blog post https://beyondthekitchentable.co.uk/which-pages-should-you-have-on-your-website/ Follow us at  https://w...

In this episode I interview the award winning photographer Jade Tinkler. Jade specialises in photographing women. She took my last set of branding photos (and did an amazing job). In this interview we talk about the importance of brand photography, how you can use the photos and, perhaps most importantly, some tips for getting the most out of them. We also talk about taking your own photos for soc...

Setting (and justifying) your pricing is something a lot of small business owners struggle with. Especially at the moment when costs are increasing and our clients seem to have less money to spend. In this episode of the podcast I share my thoughts on what you need to think about when deciding how to price your services Resources: Find us at  https://beyondthekitchentable.co.uk Free PDF downl...

Writing your website copy is hard. I get it. But it doesn't need to be. In this episode I'm sharing 7 tips for making it easier... Resources: Find us at  https://beyondthekitchentable.co.uk Free PDF download: https://beyondthekitchentable.co.uk/downloads/ Blog post https://beyondthekitchentable.co.uk/tips-for-writing-website-copy/ Follow us at  https://www.instagram.com/beyondthekt Email...

Given the difficult economic situation we might be headed for, should you be investing in your business or buttoning down the hatches? Resources: Find us at  https://beyondthekitchentable.co.uk Free PDF download: https://beyondthekitchentable.co.uk/downloads/ Blog post https://beyondthekitchentable.co.uk/should-you-be-investing-in-your-business-now/ Follow us at  https://www.instagram.co...

My thoughts on business books I read in August incl: This is Marketing by Seth Godin (Amazon link here ) DotCom Secrets by Russell Brunson (Amazon link here ) No Filter by Sarah Frier (Amazon link here ) Atomic Habits by James Clear (Amazon link here ) Make Time by Jake Knapp and John Zeratsky (Amazon link here ) and Rebel Ideas by Matthew Syed (Amazon link here ) Resources: Find us at  https...

This time last week I was in Morocco on a business retreat. Yes it is a hard life sitting by the pool in the sunshine! In this episode I spill the beans on what a business retreat is, what I found and whether I'd recommend one. Resources: Sign up to Free Marketing Sprint https://beyondthekitchentable.co.uk/marketing-sprint Find us at  https://beyondthekitchentable.co.uk Free PDF download: htt...

One of the great things about running your own business is you can change your mind. Yes, you're the boss! After being adamant I was never going to have a membership, my membership launches at the end of September. Yes, I changed my mind! In this episode I'm explaining why... Resources: Sign up to Free Marketing Sprint https://beyondthekitchentable.co.uk/marketing-sprint Find us at  https://b...

There are lots of demands on our time when we run our own business. There's the actual client work itself, but there's also admin, accounts, preparation for client work and, of course, sales and marketing. And for many of us, marketing our business falls to the bottom of the priority list. This podcast episode is all about what to do when you don't have a lot of time (or a team to do it for you) R...

In this episode I take a look back at the best bits of business advice from guests I have interviewed on the podcast Caroline Kings was interviewed on episode 21 and can be found at: Website www.carolinekings.com Instagram @carolinekingswriter Facebook @carolinekingswriter Twitter @ckingswriter LinkedIn Caroline Kings Writer Kelly Mortimer was interviewed on episode 25 and can be found at: Kelly's...

When you have people visiting your website but they're not buying, booking an appointment or doing whatever else you might want to do you have a website conversion problem. Rather than focusing on getting more people to visit your website, you need to look at why they're not taking the action you'd like them to take and what you can do about it. Once you've "fixed" the conversion, you can then foc...

Your website home page is the most important page of your website. It is likely to be the one that most people visit first and if you don't show them they have come to the right place, they'll leave. In this episode (a repeat of Episode 1) I talk about the job of your homepage (it actually has two) and what you need to put on there. Having these on your website homepage will help you keep clients...