Beyond The Interface (BTI)

In this conversation, Ube Urban shares his extensive journey into the design world, discussing his academic background in industrial design and computer engineering and how these experiences shaped his career. He reflects on the challenges faced in agency life, including navigating client relationships and internal politics. Ube emphasizes the importance of authenticity in the workplace, particula...

Summary In this conversation, Amanda shares her extensive journey in the design and tech industry, discussing her experiences in contracting, transitioning to in-house roles, and her current position in the banking sector. She emphasizes the importance of a learning mindset, user testing, and stakeholder engagement in design processes. Amanda also talks about building an innovation hub and the fut...

In this conversation, Nada shares her extensive journey in design, spanning over 15 years, highlighting her transition from consulting to in-house roles. She discusses the evolving landscape of design, the importance of building partnerships within organizations, and the need for designers to take on more strategic roles. Nada emphasizes the significance of community building in the design space,...

Batsi shares his career journey, which started with founding a design studio in Zimbabwe and eventually led him to his current role as a design leader. He emphasizes the importance of building a personal brand and leveraging cultural values in design. He discusses the concept of the Ubuntu Framework and how it can shape design and leadership. Batsi also shares his approach to hiring, focusing on m...

Parminder shares his journey from working in a corner shop to becoming a VP of Product and Design at Africa's biggest FinTech. He emphasizes the importance of curiosity, communication, and prioritization in building successful products. Also, he discusses the need for open and direct communication in teams and how he encourages others to adopt this approach. He highlights the value of structuring...

Dr. Gyles Morrison shares his career journey in clinical UX and the importance of combining medical knowledge with UX skills. He emphasizes the need for a strong foundation in formal education and self-directed learning, as well as the value of mentors and real work experience. Dr. Morrison discusses the challenges of leadership in the healthcare industry and the impact it has on the success of di...

In this conversation, Jonathan shares his journey from Australia to becoming the Head of Design for multiple organisations, discussing the evolution of UX in the Middle East and the challenges faced in research and acceptance. He emphasises the importance of shifting mindsets from execution to strategy, building trust, and the value of adaptability in design processes. The discussion also touches...