Sampl

BEYOND THE BRAND

Business EN ↓ 31 episodes

Beyond the Brand takes you inside the minds of today’s top marketing leaders to uncover the strategies, insights, and challenges shaping the future of brands. Hosted by Matt Huntly and Adam Wright, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods. From digital transformation to first-party data and retail media to product innovation, we explore what’s really driving success in modern marketing. Produced by Sampl. Precision product sampling that puts your product in the hands of real buyers. Visit www.sampltech.com for more info.

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Episodes

The retail media tipping point: what’s changed, what’s next, and who’s winning | Tom Priestman (Director of Client Services at Nectar360) 14.04.2025 39:40

In this episode of Beyond the Brand, hosts Adam Wright and Matt Huntly sit down with Tom Priestman, Director of Client Services at Nectar360 . With experience across Colgate, Meta, and now Nectar360, Tom shares what he’s learned from working on the brand, platform, and retailer sides of the marketing world. The conversation explores retail media’s rapid rise, why it works differently from other ch...

Marketing without the fluff: what actually drives brand growth | Lottie Unwin (Founder and CEO of Up Collective) 31.03.2025 46:17

In this episode of Beyond the Brand , Adam Wright and Matt Huntly speak with Lottie Unwin, founder and CEO of Up Collective, which includes Upworld, Up Talent, and Brand Hackers. Lottie is a marketer, community builder, and champion of entrepreneurial talent. She shares how she built a 1,000+ marketing community, what she's learned leading a remote-first team, and why communication strategy, not c...

From agency life to AI and academia: the marketing lessons Gio Pupo wants you to know | Gio Pupo (Founder, Educator and Host of A Glass of Marketing) 17.03.2025 46:16

In this episode of Beyond the Brand , Adam Wright speaks with Giovanni Pupo , a seasoned digital marketing leader with experience across both agencies and client-side. Gio led e-commerce for Lipton across Europe for a number of years before leaving to dedicate full time to teaching, keynote speaking, and content creation. He shares insights on navigating a marketing career, the evolving role of AI...

What leading media at P&G taught Gerry D’Angelo about trust, data and AI | Gerry D’Angelo (Former VP of Global Media at Procter & Gamble) 03.03.2025 1:00:47

In this episode of Beyond the Brand , hosts Adam Wright and Matt Huntly sit down with Gerry D’Angelo, former VP of Global Media at Procter & Gamble. With over 30 years in the media industry, including leadership roles at Samsung, Mondelez, and Sky, Gerry shares his insights on how media buying, agency relationships, and brand building have evolved. From his early career in agencies to overseei...

How Reckitt turned digital marketing into a business driver, not just a media cost | Sameer Amin (Global Director of Data-Driven Marketing and Media at Reckitt) 20.02.2025 57:26

In this episode of Beyond the Brand , Adam Wright and Matt Huntly sit down with Sameer Amin, Vice President of Data-Driven Marketing and Media at Reckitt . Sameer shares how he helped Reckitt transition from a TV-first media strategy to a data-driven, digital-first approach. He explains the importance of moving beyond reach to focus on relevance, improving digital ROI, and implementing a responsib...

How Superdrug built a retail media business from scratch inside a high street giant | Paul Stafford (Head of Retail Media at AS Watson) 03.02.2025 45:59

In this debut episode of Beyond the Brand , Adam Wright and Matt Huntly are joined by Paul Stafford, Head of Retail Media at A.S. Watson, to explore the fast-growing world of retail media. Paul and his team have launched Optimo, Superdrug’s new retail media network—a huge feat in an increasingly competitive space. They discuss the opportunities and challenges of building a media platform inside a...