Sampl

BEYOND THE BRAND

Business EN ↓ 28 episodes

Beyond the Brand takes you inside the minds of today’s top marketing leaders to uncover the strategies, insights, and challenges shaping the future of brands. Hosted by Matt Huntly and Adam Wright, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods. From digital transformation to first-party data and retail media to product innovation, we explore what’s really driving success in modern marketing. Produced by Sampl. Precision product sampling that puts your product in the hands of real buyers. Visit www.sampltech.com for more info.

Author

Sampl

Episodes

What leading media at P&G taught Gerry D’Angelo about trust, data and AI | Gerry D’Angelo (Former VP of Global Media at Procter & Gamble) 03.03.2025 1:00:47

In this episode of Beyond the Brand , hosts Adam Wright and Matt Huntly sit down with Gerry D’Angelo, former VP of Global Media at Procter & Gamble. With over 30 years in the media industry, including leadership roles at Samsung, Mondelez, and Sky, Gerry shares his insights on how media buying, agency relationships, and brand building have evolved. From his early career in agencies to overseei...

How Reckitt turned digital marketing into a business driver, not just a media cost | Sameer Amin (Global Director of Data-Driven Marketing and Media at Reckitt) 20.02.2025 57:26

In this episode of Beyond the Brand , Adam Wright and Matt Huntly sit down with Sameer Amin, Vice President of Data-Driven Marketing and Media at Reckitt . Sameer shares how he helped Reckitt transition from a TV-first media strategy to a data-driven, digital-first approach. He explains the importance of moving beyond reach to focus on relevance, improving digital ROI, and implementing a responsib...

How Superdrug built a retail media business from scratch inside a high street giant | Paul Stafford (Head of Retail Media at AS Watson) 03.02.2025 45:59

In this debut episode of Beyond the Brand , Adam Wright and Matt Huntly are joined by Paul Stafford, Head of Retail Media at A.S. Watson, to explore the fast-growing world of retail media. Paul and his team have launched Optimo, Superdrug’s new retail media network—a huge feat in an increasingly competitive space. They discuss the opportunities and challenges of building a media platform inside a...