Beyond The Billboard

In this episode, we sit down with Roanna Williams, Chief Creative Officer and Co-Founder at Boundless, to dive into the creative side of Out-of-Home (OOH) advertising. Roanna shares valuable insights from a creative agency perspective, offering expert tips on maximizing OOH creative. We also explore the unique challenges the industry faces in producing impactful OOH campaigns.

In this episode we’re joined by Eve Pennington to discuss OOH Innovation & Media Awards . We explore what defines innovation in Out of Home advertising and highlight different types of OOH innovations. Eve also shares impactful campaign examples and provides valuable tips for crafting award-winning entries. Don’t miss these insights into OOH Innovation!

In this episode, we’re joined by Lerumo Maisela, CEO of Kena Outdoor, as he shares his journey into the media industry and the unique challenges of managing large-format OOH inventory, especially iconic and landmark sites. Lerumo offers an insider’s perspective on what it takes to operate as an OOH media owner and the critical role that local communities play in maintaining these landmark location...

In this episode, we are joined by Shazia Rajah, Consumer Experience Lead SSA at Mondelez. We delve into the intricacies of media selection for global brands and gain an exclusive look at some of the Out-of-Home (OOH) campaigns Mondelez has executed in the South African market. Shazia shares valuable insights into a client's take on the challenges of market clutter and fragmentation, and highl...

In this episode, we sit down with Sally Stewart, Head of Out-of-Home (OOH) at GroupM SSA, to explore the multiple complexities of OOH advertising. Sally shares her expert perspective on strategically approaching OOH in the South African landscape, addressing challenges such as measurement, market fragmentation, and other critical factors. In addition, we delve into Sally's journey into the OO...

Join us for an insightful episode featuring Wandisile Nkabinde, Media Manager at KFC SA. We explore KFC's innovative and groundbreaking campaigns. Get a behind-the-scenes look at how this powerhouse brand excels in the OOH space.

In this episode, we are joined by Christo van den Bergh, Head of OOH at Mediology World. Christo shares his deep expertise and passion for Out of Home (OOH), taking us through the critical processes involved in OOH planning.  We discuss the fundamentals every marketer should be aware of when approaching OOH, and Christo offers invaluable insights drawn from his extensive experience in the field.

In this episode, we sit down with township economy and media expert Kabelo Kale, who guides us through the intricate and diverse audiences within the township environment. Kabelo delves into the unique considerations required for effectively measuring and segmenting this vibrant market. We uncover invaluable insights into how brands can authentically engage with township audiences and achieve succ...

Join us for an enlightening episode as we sit down with Darren Mckinon, the Commercial Director at Epic Outdoor. Darren brings a unique perspective, having worked on both the media owner and media agency sides of the industry. Together, we delve into the challenges faced by media owners and media agencies in today's landscape. Gain valuable insights and advice on how media owners can effectiv...

This episode we dive into the intricate world of media strategy and channel selection process with Brian Muguto, the Managing Director of PHD Johannesburg. Join us as we unravel the complexities of crafting media strategies that tackle client and brand challenges. Brian shares invaluable insights into the strategic processes within media agencies, highlighting the crucial role of Out-of-Home (OOH)...

Join us as we dive into the world of Programmatic Digital Out-of-Home (DOOH) advertising in our latest episode. We're joined by Remi Du Preez, the Managing Director of Polygon, who brings a wealth of expertise to the table. Together, we unravel the current state of adoption of this technology and explore the journey ahead for the industry. Remi Du Preez shares insights into the best practices...

Join us for an insightful episode where Palesa Mabuse, Managing Director, and Patrick Ndlovu, Sales and Marketing Manager at Nalesa Media, share their journey to becoming media owners in the Out of Home industry. Gain valuable behind-the-scenes insights and advice for navigating the competitive OOH landscape and achieving success.

Welcome to this episode featuring Erik Warburg, the Director at Outdoor Auditors. Tune in as we dive into the complexities of the Out-of-Home (OOH) media landscape in South Africa. We discuss how to navigate this jungle of opportunities and challenges, gaining insights into the intricacies of fragmentation within the OOH sector.

Join us for an informative episode featuring Terri Johnson, a VIP guest sharing her perspective on Out of Home advertising. Discover what clients seek in OOH campaigns and essential factors for media suppliers to consider. Tune in for actionable strategies to enhance client-supplier partnerships and drive success in the OOH landscape.

Join us for an exclusive look behind the scenes of the successful World Out of Home Organization Africa Forum event in Cape Town. Simon Wall, Group CEO at Tractor Media Holdings, shares insights into some of the behind the scenes planning for an event of this scale. Tune in to discover event highlights and dive into the latest OOH industry topics.

In this episode we are joined by media industry expert Merissa Himraj as she shares insights into the future of Out of Home advertising. Discover latest trends, innovations and key shifts shaping the OOH landscape in 2024. Listen now to stay ahead of the curve in OOH media. 

Join us as we embark on a journey into the exciting world of out-of-home advertising in our inaugural episode.  In this launch episode, we are joined by a media legend and expert guest; Celia Collins. We discuss the latest industry trends and innovations, the importance of creativity, and the significance of strong partnerships in achieving excellence in Out-of-Home advertising.