Beyond The Baselines

Doug Cash Joins the BTB Podcast Doug Cash, founder of CashFlow Tennis , joins the BTB Podcast and discusses how Covid has changed the club industry and what to expect as we head through 2021. Nothing will remain untouched by the virus, says Doug. From the large fitness national chains which have lost up to 70 percent of their monthly dues revenues, through to country clubs which, on the other hand...

CNN and Fox News Contributor Vero Gibbons joins the BTB Podcast! Vera Gibbons joins the podcast today for a discussion of all things tennis, Presidents and the steady migration of Americans to Southern States and what that might mean for tennis and court availability next winter, dinner reservations and traffic up and down the Florida peninsula. Vera, a heralded newscaster, started her career on t...

Butch Buchholz had an idea. He had an idea as to what professional tennis should look like. He had a dream and he played and toured the world with a vision. And in August of 1967 he played in front of a packed Centre Court at Wimbledon and guaranteed the presence of paid professional players returning to Wimbledon in June of 1968 and the beginning of the Open Era. Wimbledon, in 1967, had invited 8...

Margit Bannon Joins The Podcast In Our Series On Women In Our Industry Magit Bannon, USPTA instructor, yoga teacher and now entrepreneur takes us through her jump into self-employment. Having a court in her backyard and looking at her 30 minute commute for many years, she has jumped into business for herself with her Play Tennis, Practice Yoga brand, based in Punta Gorda, Florida. What she didn&#8...

Kelsey Waite, Head Professional at Bethesda Country Club Joins the BTB Podcast She once heard the term unicorn used to describe a female teaching tennis pro, and that picqued her interest. Kelsey Waite had completed her college degree and was figuring out how to apply her newly found skills in science and French when someone asked her to help teach tennis. She’s now a Head Pro at one of the...

Harry Gilbert really does direct an orchestra, an orchestra of well-trained staff members, junior players and adult club members. He does it with aplomb and always with a smile on his face as he has waved his racquet and baton at clubs up and down the East Coast and on the islands for the past 40 years. Director of Tennis for the last 23 years at Waccabuc Country Club, located in the hills on the...

Patrick Kearns, Executive Director of 4-Star Camps, joins the BeyondTheBaselines.com Podcast in the third of our series “From The Director’s Desk.” Patrick Kearns, former Director of Tennis at Farmington Country Club and The Country Club of Darien, joins us as the Executive Director of 4-Star Camps based at the University of Virginia in Charlottesville. Although this past summer...

Wick Simmons, former CEO of NASDAQ and Chairman of The Tennis Hall of Fame, Newport, Joins The Podcast Hardwick Simmons has been in the financial world for over 45 years. He’s played tennis since the age of 8 and the first job he held was rolling courts at his beloved club in Marion, MA. He still plays tennis there at the club and remains active in finance and the business world. Just how di...

Chris Gale, Director of Tennis at River Oaks Country Club, joins the BeyondTheBaselines.com and our “From The Desk of The Director” Podcast Series From his Australian birth, to the roots he set in New York, through to his work at some of the most elite New England Clubs, Chris Gale now finds himself at the esteemed River Oaks Country Club in Houston, Texas. Chris discusses how his pers...

Michael Morrison literally sees it all – from first serves to the longest drive. Having worked all the major tennis and golf tournaments and events such as the Olympics, Michael has a finger on the pulse of the ATP and WTA Tour like no other person. He monitors each golf and tennis major from the first tee off and first serve to the final putt or winning championship point. Serving the broad...

by Ed Shanaphy, USPTA, PTR It’s the age old question: What should be a tennis professional’s compensation? Is your club paying too much for that junior tennis instructor, that Pilates instructor, or is your department head at tennis or fitness leaving annually because the compensation package is just too low for your region? There are so many ways to slice a pie, there seems to be no c...

Author and outstanding player Judy Aydelott recounts the many places she and her husband, Gordon, have played and the people they have met through tennis in the half-century of playing as top amatuers in the nation. From the national husband/wife tournament to raising two daughters, both of whom are outstanding athletes, Judy takes us from the beginning of the family’s love of tennis, to the...

The inner self can be the voice that saves you. It can also identify and make you. Unlocking the learning from within is the key, according to Emma Doyle. Emma, one of the world’s premier coaches, has toured the world speaking and looking at making the female a better player, and unleashing the female potential not just on the courts, but in life in general. Fast-track your inner voice throu...

Dave Fish, former coach of the Harvard Men’s Team, joins us and reflects brilliantly on how the changes we are seeing in society at present can be traced in almost direct parallel through the development of the game of tennis in America and the establishment of the Davis Cup. He then looks across the Covid-19 issue and societal pressures and forms what he sees might be a new paradigm in loca...

As a business owner and leader in our industry, Kalindi Dinoffer has led the industry not only with training aids and creation of tools for teaching professionals, but also in marketing. Kalindi’s efforts in marketing her brand both at national industry conferences, through social media and video presentations have introduced her as a leader in our industry. As Kalindi starts to mix and dabb...

The fourth segment in our series: “Women in Tennis” Avoiding the “type casting” of the female pro as “you’ve got the 10 and unders,” Christen Zawatsky has made her role a universal one. One of the leading junior development directors in all New England, Christen joins us at the BeyondTheBaselines.com podcast to discuss her many years at The Kingsbury Club...

Our National Town Hall held the week of May 18th investigated the workplace, restructuring and reclassifying employees, health care coverage and employment law in connection with reopening against the backdrop of the CoronaVirus Pandemic. With over 50 club managers, governors, directors of tennis and other industry specialists on the call, a fantastic Q&A session followed the initial presentat...

By Ed Shanaphy A second report in our series: Women in Tennis Amy Pazahanick always knew she wanted to start a tennis academy. She knew it long before she graduated from college. She knew it with every tennis ball she hit during practice as a kid. She knew it while she played nationals and headed to a Division I school. By the age of 26, she thought. Pazahanick did it. She didn’t just start...

At a country club, a Director of Tennis sees the members that come to the club on that day. At a Home Owner’s Association, every member sees when the Director arrives in the morning, when he teaches, whom she teaches, and when the Director leaves for the day. The 4 new courts at Stillwater HOA Tim Clay, Director of Tennis at Stillwater Tennis in Naperville, IL, takes us through a normal day...

Being a Director of Tennis combines many skills, including being an information officer for your membership. Andy Zodin regards his seasonal summer job as a year-round gig in which he services and caters to his membership, providing information throughout the year. Zodin, President of the USPTA Inter-Mountain Division, is our guest during one of the hardest-hitting weeks on our country and our clu...

As the Corona Virus Pandemic intensifies, seasonal clubs are looking at an approaching summer with trepidation.. Club managers, club boards of governors and Directors of Tennis and Fitness are wondering if and when the club may open. Boards of Governors are looking at liability and possible waivers of liability for all members and guests in connection to the virus. In this age of uncertainty, we b...

John Flaherty, former ATP and Division I player, joins us to discuss marketing to the tennis and golf masses through the eyes of a world famous brand, Rolex. John is a leading marketer for S&P 500 company Gartner after spending many years at Rolex and shares his experience, opinions and anecdotes from the tour. We discuss the method behind Rolex’s marketing and sponsorship of both the te...

As country clubs, gated communities and facilities close across the country due to the Corona Virus, we have a moment to pause, reflect, and learn. Let’s take this opportunity to do those things that we never have time to do. Although these are dark times, let’s throw light on our own business in the country club industry. Take this truly unfortunate and unpredictable crisis and make t...

We were happy to catch up with Randy Walker at The Boulevard Tennis Club in Vero Beach, FL. Randy, owner and President of New Chapter Media, is not only a tennis publisher, but also an avid player, marketer and tournament director. Randy directs the annual tournament for the Mardy Fish Children’s Foundation. Part of the USTA Pro Circuit, this tournament serves as the biggest fundraising oppo...

The BeyondTheBaselines.com podcast is here! A weekly look at the country club and facility management. Our weekly show will bring industry experts and club management advisers to help us analyze the current state of the industry. With exclusive insights and strategies, our weekly show will help any club’s management team. We go beyond the baselines to bring you the best consultancy for club...