Esteban Julian
Beyond Fashion Business
The Future Of Fashion Business Education. Helping People Start & Grow Brands.
Author
Esteban Julian
Category
Podcast website
Latest episode
Jun 30, 2026
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Episodes
International Expansion With Urban Outfitter's Stefan Laban 22.04.2020 45:52
In this week's episode, we sat down with Global Head of URBN International at Urban Outfitters, Stefan Laban. Stefan is a senior executive with a proven track record of driving billions in revenue for major global brands and an extensive history of operating owned retail and building franchise organizations from the ground, spearheading international growth. Given Stefan's expertise, we based out...
A Conversation About Merchandising 07.04.2020 44:50
In this week's episode, we sat down with Merchandising Director at Banana Republic, Kelly Bernal. This was a conversation about finding market opportunities grounded in consumer needs and market trends that can help businesses regain their ground in the marketplace and set conditions for success. And how these factors have changed and evolved in the last 20 years.
The Evolution Of Product 24.03.2020 35:01
In this week's episode, we sat down with Chief Product Office Wendi Goldman. In her long career, Wendi has been able to see firsthand how the approach to product has changed & evolved over time but, where is going next? Where are we now? And what does the past say about the future of product?
How Acapella Became The Most Relevant Brand In Mexico 10.03.2020 42:44
In this week's episode, we sat down with the Co-Founder and CEO of one of Mexicos most successful fashion brands, Acapella. We always hear of the importance of learning from others, but it's easy to forget that some of the most successful brands started in some of the most unconventional ways and unconventional places. Sometimes, this is how you come across the most valuable lessons.
Overview & Importance Of Customer Experience 26.02.2020 42:30
In this week's episode, we sat down with UX design director Constantine Gavrykov to talk about the importance of UX design in fashion. This is a very dense episode on the importance and direction of user experience, so make sure you have a notebook in hand!
Expanding Into The Chinese Market (Introduction) 10.02.2020 38:20
In this week's episode, we sat down with Asian market expert Yuri (Rui Ou). Yuri has first-hand expertise in carrying out on-the-ground business development projects for foreign companies entering the Chinese market. Due to the complex and vast nature of this topic, we thought it would be important to have a simple introduction episode that would make the information a little bit easier to digest...
The Relationship Between Product Development & Sourcing 29.01.2020 52:44
In this week's episode, we sat down with sourcing and supply chain director and entrepreneur Russell Hammond. Russell has more than 20 years of executive experience in the luxury sector. His experience in working as a connector of creative and business talents has given him unique insights on the importance of communication and efficiency between disciplines and different business sectors.
Trademarking Your Brand 21.01.2020 50:22
In this week's episode, we sat down with Fashion Lawyer Biana Borukhovich to talk about the importance of trademarking. Why is having legal protection so important? When should you start worrying about trademarking your brand? What can you do to protect your brand?
Planning & Opening Your First Pop Up Shop 16.01.2020 53:08
In this week's episode, we sat down with Founder and CEO of Lone Design Club, Rebecca Morter. It can be very important for fashion entrepreneurs to design and host experience led concept stores that really communicate what their brands are all about. However, nothing in this industry is as easy as it seems, so what do you actually need to do to successfully open your first pop up shop?
Crafting Your Social Media Strategy 08.01.2020 38:13
In this week's episode, we sat down with Malikah Kelly, a seasoned fashion professional with experience in brand development, e-Commerce, digital marketing, social media, and strategic brand partnerships. Social media has been around for a while now, it's no secret that every fashion brand needs social media presence, but with so many possibilities, what should you be focusing on? Does influencer...
The Current State Of Sustainability 31.12.2019 50:53
We are very happy and excited to be back after our Christmas break for a new episode! With sustainability being such a big topic, we wanted to make sure people start this new year with correct information and expectations, so we had Co-Founder and CEO of PositiveLuxury Diana Verde Nieto to talk about the current state of sustainability, the direction it might be taking in the future, and the natur...
The Evolution Of Merchandising 17.12.2019 39:59
In this week's episode, we sat down with Vice President of Merchandising at Tommy Hilfiger Lindsay Sword to discuss the importance of merchandising, how merchandising has evolved in the last 2 decades, and what direction it is most likely to go to in the future
Hiring Talent For Your Retail Location 05.12.2019 53:03
In this week's episode, we sat down with talent strategist, coach, speaker and culture builder Bridgette Corridan. Bridgette is not only the senior manager of talent acquisition for portfolio stores at Gap Inc, but a passionate leader that focuses on building talent strategies that support employee engagement, transparent cultures, customer satisfaction, and stellar business performance. We spoke...
Carhartt's Ben Ewy On Product Development 25.11.2019 56:42
Before anything, we would like to apologize for our 2-week holiday absence. That being said, we are very excited to come back strong with an incredible guest, and an incredible episode. Ben Ewy is the Vice President of Global Product Design and Research & Development at Carhartt. We talked about how over the decades, Carharrt's brand and products have never failed to continuously implement a uniqu...
Introduction To Social Responsibility In Beauty Products 05.11.2019 41:41
In this week's episode, we sat down with the Director of environmental and social responsibility at Credo Beauty, Mia Davis. Mia is leading the movement of the clean product by setting the most meaningful ingredient and product standards. So it was a pleasure to have her on and talk about the ethical standards that every entrepreneur should consider if they want to start a beauty brand with ethica...
The Importance Of Finding Your Unique Creative Identity 28.10.2019 47:15
In this week's episode, we spoke with Co-founder of FOLK Maggie Smart about the importance of developing your creative identity. Lots of people want to start fashion brands, but very few actually manage to stand out from the rest. What makes those fashion brands different? It's hard to believe how easily this topic is overlooked by the industry. You can't believe the level of importance this has w...
Building Company Culture Through Integrity 14.10.2019 49:41
It all begins and ends with company culture, at least that's what a lot of fo people say. With the rise of social media, integrity and transparency become increasingly important factors in determining not only a successful company but a company that the best talent wants to work at. Unfortunately, building such an incredible culture is a daunting task, and the difficulty can throw a lot of entrepr...
Digital Storytelling & The Leverage Of Technology 08.10.2019 45:32
Technology is one of those things that has the power to completely disrupt an industry from one day to the other, this includes how brands are able to communicate and share their story with their customers. Luckily in this week's episode, we sat down with digital storytelling expert Alison Bringé to share some very valuable insight on what brands can do nowadays to successfully share their story d...
Choosing The Right Products For Your Collections 26.09.2019 45:23
Knowing what products to design for your collections, and at what price point to sell them at is a very important step when starting a fashion brand. That's why in this episode, we sat down with Melanie Smallwood who is the international buying director at Global Fashion Group. Melanie shared a lot of valuable advice that fashion entrepreneurs can start implementing in order to build stronger, and...
Using CRM To Make Better Decisions For Your Brand 18.09.2019 48:47
What is CRM? We know this is probably the first thing that came up when you looked at the title. The good thing is that CRM is a very easy thing to understand. That being said, we are lucky to have the Director of Digital & CRM at WSN Jon Lipfeld talk to us about what CRM actually means, and how it can help fashion business owners make better decisions for their brands. Jon is not only a fashion e...
How Blockchain Can Help Solve Sustainability Issues 10.09.2019 39:29
In this weeks episode, we sat down with Executive Director of Global Sales and Marketing at Soorty, Ebru Debbag. Being on the field for 26 years and counting, Ebru has been globally connected to the supply chain and has developed infrastructures of new territory sourcing, manufacturing, growth, and training. We were lucky to have her talk to us about one of the technologies she shes a lot of futur...
The Strategy Behind Getting Published In Fashion Magazines 02.09.2019 30:13
In this weeks episode, we sat down with fashion journalist Madeleine Holth. Madeleine's story is proof of the diligence and persistence that is required to break through as an individual or brand in the fashion industry. We talked about what fashion brands have to do in order to get magazines attention, and how in today's world being unique is not the only thing that gets the attention of fashion...
Content & Experiences As The Pillars For Sustainable Growth 26.08.2019 46:50
In this weeks episode, we sat down with the Co-founder of fashion e-commerce platform Seam Lab, Jake Woolf to talk to us about some of the strategies behind his eCommerce platform successful launch. From brand outreaching strategies to branding and customer experiences. Hope you enjoy this episode!
The Importance Of Spotting Marketing Trends In The Fashion Industry 19.08.2019 47:14
In this weeks episode, we sat down with the founder of the marketing department of one of Brazil's biggest fashion businesses, Carmen Steffens. Gabriel talked to us about how he created one of the largest Brazilian fashion online stores of shoes, handbags, and accessories, starting back in 2007 by being able to spot marketing opportunities early. He also shared the strategy and insight he used to...
Supply Chain And Product Innovation With Perry Ellis's Director Of Innovation 11.08.2019 41:09
On this weeks episode, we sat down with Perry Ellis Director Of Innovation, Issac Korn to talk more about recognizing the value of innovation for future growth. With today's environmental problems, innovation and technology-driven apparel companies are breaking into the industry with exponential growth. What are some of these new technologies? What is the importance of up and coming fashion entrep...
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