Beyond Curious ®

Today's special BONUS episode is a continuation of episode #134 with Ryan Castelaz! Ryan is the founder and creative director of Discourse Coffee, which Growler Magazine called “the most gonzo, balls-to-the-wall, experimental coffee house.” For example… One of my FAVORITE drinks Ryan makes is called “Motorhead”. Here’s the section from his book describing the drink: “Apologies in advance to our ve...

Key Takeaways: [08:04] How Brandon and Ryan met and Brandon’s first impression of Ryan [12:49] The role Old Country Buffet played in Ryan's career [17:23] What inspired Ryan to create Discourse [22:33] The power of word-of-mouth advertising [32:05] Ryan shares his journey of discovering his passion and what pushed him to pursue it [39:59] How AI is empowering small entrepreneurs to move faster [43...

Key Takeaways: [0:54] – Introducing John Livesay [5:04] – How John helps Olympus promote their equipment through compelling storytelling [14:59] – How John’s TED talk, Be The Lifeguard Of Your Own Life,  became the foundational piece of his stories [18:09] – John talks about the 555 method [23:09] – Why is being a progressionist better than being a perfectionist? [29:01] – Why you should repl...

Key Takeaways: [0:58] – Introducing Waira Mendoza Angle [7:13] – Waira’s early teen experiences [9:42] – How Waira transitioned into entrepreneurship [12:26] – Waira shares how his mentor encouraged him to accomplish his goals [19:41] – Waira’s earlier entrepreneurial journeys [27:42] – How does alignment apply in entrepreneurship? [34:58] – Warning signs to prevent burnout [40:27] – What are psyc...

Key Takeaways: [0:51] – Introducing Brian Bogert [4:12] – Brian tells the story that changed his life forever on August 10, 1992, at 6:10 p.m. in Phoenix, Arizona [9:17] – What is the meaning behind  Brian’s tattoo? [15:42] –  How Brian resolves his problem of having a negative mentality [25:39] – How you can identify and change the mental trash that's in your head [30:41] – What is life...

Key Takeaways: [0:43] – Introducing Lucas Garvin [5:01] – Lucas's journey into the entrepreneurial world and how he met his co-founder [18:44] – How Lucas and his partner developed a unique model with massive impact [24:40] – What is the ambition line? [30:18] – The importance of a unique approach and how Lucas helps people create theirs [37:58] – Why naming, labeling, and packaging are important...

Key Takeaways: [0:51] – Introducing Marc Aarons [5:14] – Marc shares the story of what he learned from his dad about the future generation [11:32] –  The miracles that Marc encountered that altered his life forever [18:57] – Marc tells the importance of an online course he attended [27:38] – How do the world of academic research and designing products merge? [36:26] – What is a survey funnel?...

Key Takeaways: [0:55] – Introducing Mike Maddock [5:27] – Mike tells a touching story about how he expressed his feelings to his wife through fortune cookies [13:43] – Mike talks about uncovering his life purpose [21:19] – Why you should prioritize purpose over profit [26:15] – What’s the difference between the idea monkey and ring leader? [31:06] – How Mike leverages the KOLBE personality test to...

Key Takeaways: [4:43] – How Charles got into skateboarding [7:26] – Charles shares the story of his mom calling him while working at Starbucks [16:13] – What’s the difference between paid and joint venture traffic? [20:40] – Different types of joint venture traffic [26:38] – How we can use our existing relationships to begin establishing partnerships [34:01] – Why small talk is actually big talk [...

Key Takeaways: [5:09] – The story of the cardboard box in Gay's grandmother's living room [9:31] –  Gay's story about his neighbor, Mr. Lewin [17:45] – What business spirituality is to Gay [24:13] –  What the Upper Limit Problem is [36:52] – How the Upper Limit Problem manifests in worrying and how we can remove it [45:51] – How we can train ourselves to transform anxious thoughts into a...

Key Takeaways: [4:43] – Patty talks about her mom and her connection to a chapter in her book [11:31] – What is the broken cookie effect? [15:07] – How Patty grew her business while being a single mom [22:32] – How can we overcome the broken cookie effect? [26:25] – Why Patty's book is called "Hidden Advantage" [35:27] – Patty gives an overview of what SNAP is [41:48] – How do we uncover beliefs t...

Key Takeaways: [7:03] – What Justin learned from his dad  [13:06] – Justin's "Massively Transformative Purpose (MTP)" [16:21] –  The transformational exercises Justin does to get clarity [21:44] – Justin's core values and how he's used them to make decisions [25:30] – Justin’s insight about Winning the Wrong Game [29:04] – How Justin measures the growth of networks on a global scale [40:...

Key Takeaways: [02:04] Get to know Cameron Herold [07:42] Where Cameron got the idea for his first business venture... at 7 years old [08:53] Cameron’s journey building 1-800-GOT-JUNK, the world’s largest residential junk removal company [13:27] Teaching monks how to fly paper airplanes [17:02] The responsibilities of a COO as defined by Cameron [21:23] How Cameron uses his “activity inventory” to...

 Key Takeaways: [00:49] – Introducing Jon Levy [05:24] – How the adventures of Peter Pan shaped Jon’s life perspective [08:21] – Jon tells his story of getting lost in Myanmar [15:19] – The insight Jon heard at the Wisdom Unlimited conference that changed his life [18:53] –  What is the influence equation? [20:50] – Why the IKEA effect is the most efficient way of building trust between...

Key Takeaways: [01:44] Get to know Darius Mirshahzadeh [04:51] What is the significance of the pink unicorn in Darius's life, and how did it come to exist? [09:33] Establishing an intentional culture and spirit in a business [12:21] What life was like for Darius growing up around a guy who operates a gas station [22:00] Why core values matter & what they lead to [27:26] Using core values as a...

Key Takeaways: [0:10] – Introducing Marty Cooper [7:36] – Unveiling the Pageboy II Pager [10:55] – Marty’s philosophy against monopoly and the birth of the cell phone [22:43] – The challenges Marty encountered while creating the cell phone [25:43] – How the historic first phone call happened [35:05] – Why mobility is important [42:08] – How collaboration brings forth innovation and ideas [46:05] –...

[00:48] – Introducing Susan Harrow [4:06] – What did Susan learn from teaching tennis to kids? [11:01] – Susan shares how her upbringing shaped who she is today [17:06] – How does Susan excavate stories that people might not give themselves full credit for? [23:35] – How do you turn someone’s story into a real asset? [29:15] – Why Susan believes understanding self-worth is essential [35:09] – How...

[00:56] – Introducing Stu Heinecke [5:06] – How did Stu meet his wife? [15:03] – What’s the weed mindset? [19:54] – Stu shares the story of battling against the Himalayan blackberries [26:10] – What is the Resilience Improv, and what can you do with it? [30:44] – Stu discusses the weed strategy model [33:26] – Stu explains why being a cartoonist is an unfair advantage [41:38] – The areas to focus...

[00:49] – Introducing Mike Koenigs [05:17] – How Mike made $2 million in 1 hour and 14 minutes [10:56] – Why living his entrepreneurial dream was an “addictive drug,” and overcoming a Stage 3 Colorectal Cancer [22:32] – Mike’s thoughts on superpowers and having a deep dialogue [26:06] – Mike explains the fastest way to make a billion dollars and the mindset behind it  [34:37] – Mike’s thought...

[4:55] – Introducing Jaime Jay of Bottleneck Distant Assistants [4:11] – Jaime’s first entrepreneurial ventures [6:30] – Jaime talks about the "The Ripple Effect of Giving" [10:44] – How digital assistants helped Jaime achieve work-life balance [14:144] – What are the systems and processes Jaime implemented in his business? [20:30] – Jaime explains about "Provocative Point of View" and how to crea...

[2:26] – Introducing Sháá Wasmund [5:18] - What happened when Sháá stole a letterhead from Cosmopolitan magazine [7:48] – How the door opened for Sháá to connect with Chris Eubank [12:23] What life was like for Sháá at the age of 8 [21:39] How Sháá ended up working with Sir James Dyson [25:16] Sháá’s mindset when she started building her career  [35:30] – How can somebody expan...

Key Takeaways: [0:49] Introducing Joey Coleman [5:52] Joey shares two customer experience stories [15:15] The difference between customer experience and customer service [17:02] Joey explains the cost of losing a customer and the benefits of keeping one [21:59] Why Joey believes the first 100 days are crucial for customer retention [30:28] Joey shares a story of the $35,000 golf ball [37:12] Joey’...

Key Takeaways: [0:41] Introducing Matteo Grassi [5:15] How Matteo got into breakdancing at a young age [12:09] How the decriminalization of drugs in Lisbon became a catalyst for drug scammers [14:32] Why entrepreneurship is a gateway to freedom for Matteo and his story on how he started his first business [22:50] What happened in 2012, and why it was the turning point of Matteo’s life [27:16] Why...

[4:25] Dr. Wayne shares what Pat Collins, the hip hypnotist, had to do with the start of his journey [10:40] Dr. Wayne tells his fascinating pizza story and how it changed his upside-down life [21:09] The difference between success and significance [29:42] Dr. Wayne's definition of treasure [34:45] What is the parallax perspective? [46:59] The purpose of fear, according to Dr. Wayne [51:32] Dr. Wa...

[4:03] Alok shares the story of the night that changed his life forever [18:08] Alok's definition of your maximum impact potential [28:39] How Alok discovered his mission  [38:49] The common element between great people [40:36] Alok's story about learning to have less judgment and more love [47:07] The multiple versions of you [55:55] What happiness means for Alok