Beyond Beauty: the business of beauty

Nikki is a digital marketing expert who has worked with over 60 brands. Her agency manages $20M in yearly media to drive customer acquisition across DTC while also helping brands achieve in-store awareness at their B&M locations. Her expertise includes any and all digital ads platforms including Digital Out Of Home an Audio Ads, however the platforms she spends the most time on are Meta Ads, T...

Show Notes: In this podcast episode, Robyn McLean, founder of Hello Cup, discusses the creation and growth of her sustainable period care business. She talks about the importance of educating consumers on the benefits of reusable menstrual cups and the challenges of marketing a new product. The conversation covers the impact of COVID-19 on e-commerce, consumer behavior shifts among younger generat...

Show Notes: In this podcast episode, the host interviews Kristen Kammerer, founder of Gen E, about her transition from brand marketing in the beauty industry to creating a platform dedicated to modern environmentalism and climate change fundraising. Kristen discusses her entrepreneurial background, the challenges of starting Gen E, and the importance of networking and immersing oneself in one'...

Show Notes: In this episode of the Beyond Beauty podcast, host Anne interviews Nina Greenebaum from Canal about her career trajectory. Nina shares her initial aspirations in international development, her unexpected six-year tenure at Sprinklr, and her experiences in business school. She discusses the dynamic nature of the software industry and the value of learning from various professional oppor...

Show Notes: In this episode of the Dilly Dally podcast, 19-year-old Kiki, founder of Kiki Cosmetics, recounts her entrepreneurial journey from starting a sticker business on TikTok to launching a successful cosmetics brand during the pandemic. She discusses her early ventures into making slime and candles, her viral TikTok breakthrough, and her expansion into products like press-on nails and zodia...

Show Notes: In this episode of the Beyond Beauty podcast, Emily, a seasoned professional in the beauty industry, shares her career journey, insights, and advice. Starting with a fun rapid-fire question segment, the conversation transitions into Emily's early fascination with beauty and fashion, her educational pivot from finance to marketing, and her foundational experiences at L'Oréal, Be...

Show Notes: In this episode of the Beyond Beauty podcast, Anne reconnects with her former colleague Joanne Luciano, who has transitioned from a career in the beauty industry with Estée Lauder Companies to a role as the Vice President of Development for the Alzheimer's Association's New York City chapter. Joanne shares her journey from starting at a cosmetics counter to developing marketing...

Show Notes: In this podcast episode, Christine Mason interviews Christine Mason, founder of Rosebud, about the brand's inception and growth. Christine shares how she started Rosebud to create organic, chemical-free intimate care products with beautiful packaging. She discusses the importance of customer retention, with strategies like subscriptions and education on product usage. Christine emp...

Show Notes: In this podcast episode, Sarah Mirsini shares the story behind her skincare brand, Mask, which is distinguished by its use of clean, non-toxic ingredients and CBD. She recounts her personal struggle with cystic acne and how traditional treatments failed her, leading her to explore holistic wellness and discover the benefits of CBD for her skin and overall health. Inspired by her own po...

Show Notes: In this podcast episode, David, an expert in engineering and technology from New York City, discusses the intersection of creativity and technology in content production. He shares his transition from a creative agency to developing technology that scales creative content production using automation and AI. David introduces the concept of "80% automation, 20% people-powered"...

Show Notes: In this podcast episode, Laura McCann hosts the founder of Adora Therapy to explore the brand's journey and its focus on natural aroma perfumes. They discuss the artistic process behind creating fragrances with essential oils, the emotional connection scent has with memory, and the health benefits of plant-based perfumes over traditional chemical ones. The guest shares challenges f...

Show Notes: In this episode of the Beyond Beauty Podcast, host Anne Laughlin chats with Elise Markowitz, a mom and marketing consultant, about her career journey from fitness to beauty marketing, including her time at Sephora and Kendo. They discuss the evolution of influencer marketing in the beauty industry and the challenges of balancing motherhood with a career, leading to Elise starting her o...

Show Notes: In this podcast episode, Aston from QuickFrame shares his journey from intern to Manager of Creative Operations, discussing his diverse background in storytelling and cultural narratives. He talks about the acquisition by Mountain, the evolving content creation landscape, and the importance of platform-specific content. Aston highlights the challenges of adapting to a data-driven indus...

Show Notes: In this episode of the Beyond Beauty podcast, the host interviews Kathryn Cross, founder of Anja Health, about her entrepreneurial journey and the stem cell banking industry. Kathryn shares how Anja Health assists expectant parents in preserving stem cells from umbilical cords and placentas, inspired by her brother's medical needs. They discuss Anja Health's marketing strategie...

Show Notes: In this podcast episode, Stuart Ahlum, co-founder of Super Circle and Thousand Fell, discusses his entrepreneurial journey and the importance of sustainability in the retail industry. He shares his experiences in Asia, his work in the footwear industry, and his commitment to circularity and recycling. The conversation covers the challenges of scaling recycling operations, the significa...

Show Notes: In this podcast episode, Megan Cox, the founder of a beauty lab called Junior Supply, discusses her path from creating a beauty brand to opening her own lab. She details the challenges of starting a lab, sourcing packaging from Alibaba, and bootstrapping the business. Megan's primary clients are entrepreneurs starting their own beauty lines, and she emphasizes the importance of a b...

Ameann DeJohn is a widely acknowledged skin care and cosmetics industry expert, author, speaker, and educator. She has helped create and launch 750 products (and counting!) for over 100 of the industry’s most well-known brands, from start-ups to established veterans.

Show Notes: In this episode of the Beyond Beauty Podcast, host and guest Sheri Feldman, a seasoned beauty industry copywriter, delve into the nuances of crafting compelling copy for beauty brands. They explore Sheri's career trajectory, her strategies for brand messaging, and the importance of adapting to industry trends. The discussion also covers the influence of social media platforms like...

Show Notes: In this podcast episode, Carla Abruzzo McCain, founder of Carlucce Clean Cosmetics, discusses her path from makeup artist to entrepreneur. She emphasizes the significance of clean ingredients and sustainable practices in her cosmetics line, while expressing frustration over celebrities and influencers superficially entering the beauty industry. Carla highlights the value of networking,...

Show Notes: In this podcast episode, Anne interviews Larissa Jensen, who recounts her career trajectory from advertising to becoming a Senior VP and beauty industry advisor at Circana. Larissa discusses the beauty industry's evolution, focusing on inclusivity and consumer trends. She offers strategic advice to companies based on data analysis, addressing the contrast between recession fears an...

Show Notes: In this podcast episode, Davlyn, the founder of Namesake Skincare, discusses her transition from being private on social media to embracing platforms like TikTok for brand growth. She shares her experiences with the pressures of frequent posting and handling criticism online. The conversation also explores the shift in entrepreneurship from product-first to community-first approaches,...

Show Notes: In this podcast episode, Sam Cutler, CEO and founder of Petite and Pretty, discusses her entrepreneurial journey in creating a beauty brand for tweens and teens. She talks about identifying a market gap for age-appropriate beauty products and the challenges of product development and scaling the business. Sam emphasizes the importance of digital marketing, working with influencers, and...

Show Notes: In this podcast episode, Indie Lee, the founder of the Indie Lee skincare brand, recounts her transition from a CPA at HBO to creating a clean beauty brand inspired by her health struggles, including autoimmune diseases and a brain tumor. She emphasizes the importance of natural, organic products and environmental stewardship. Despite financial sacrifices, her brand has grown significa...

Show Notes In this episode of the Beyond Beauty podcast, Jeannie Jarnot, CEO of Beauty Heroes, shares her journey from spa director to beauty entrepreneur, emphasizing the importance of clean, sustainable beauty products. She discusses the challenges of defining clean beauty standards, educating consumers, and the performance of non-toxic makeup. Jarnot also talks about Beauty Heroes' content...

Show Notes: In this podcast episode, the founder of Karité, a skincare company, shares her unique journey from Wall Street to entrepreneurship, emphasizing her Ghanaian roots and the use of shea butter in her products. She discusses the traditional extraction process of shea butter and its community impact in Ghana. The guest outlines the complex process of developing skincare products and the ded...