Steve Sanduski
Between Now and Success
Host Steve Sanduski, CFP® is the founder of two financial services companies, a New York Times bestselling author, podcast host, executive coach, and speaker. Through interviews with top achievers and visionary voices, Between Now and Success brings you the strategies, tips, and tools you need to succeed at the intersection of business and life. In each episode, Steve's guests open up and share their journey and the lessons they learned on their road to the summit. So rope up and get "On Belay" as we climb the summit to success together.
Author
Steve Sanduski
Category
Podcast website
Latest episode
May 22, 2026
Where to listen?
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Episodes
Marty Bicknell, spooked that clients were getting bitcoin through other outlets, now allocates to it through an SMA 07.12.2020 28:22
Paul Tudor Jones did it for hedge fund managers. Michael Saylor and Jack Dorsey did it for publicly traded companies. Now, Marty Bicknell is doing it for RIAs and he discusses it with me on my new podcast. Once called "rat poison squared" by Warren Buffett, bitcoin is now going mainstream. After a tumultuous 12-year existence punctuated by head-spinning bull markets, devasting declines, exchan...
Engaging Clients in the Life-Money Balance Conversation to Improve Planning Outcomes with Dr. Preston Cherry 30.11.2020 56:59
In a Nutshell: As our industry evolves beyond money management, engaging with clients on their money-life issues and formative experiences surrounding money will be one of your most valuable services. Guest: Dr. Preston Cherry, the Founder and President of Concurrent Financial Planning, a comprehensive financial planning firm serving households and business owners across generations. Dr. Cherry is...
Bonus Episode: 5 Tips for Financial Advisors on How to Get From $500mm to $5B with Steve Sanduski 16.11.2020 52:23
Mindy Diamond is the President and CEO of Diamond Consultants in Morristown, NJ. Recently, Mindy invited me to be a guest on her podcast, Mindy Diamond on Independence, and I appreciate her allowing me to share our conversation with you here. Some of the topics Mindy and I discussed include: Why discipline and focus are two essential traits of a financial advisor, especially an RIA CEO who wants t...
Bitcoin, MMT, and the Narratives That Shape Our Behavior with Nathaniel Whittemore 02.11.2020 52:46
In a Nutshell: In this era of "fake news" and deep divisions between people, understanding the context behind dominant narratives can help build bridges, stimulate new ideas, and push us all forward. Guests: Nathaniel Whittemore, a strategy and communications consultant for leading crypto companies as well as the host of The Breakdown, which is my favorite podcast in the crypto world. Nathaniel wa...
How to Grow to $1 Billion in AUM and Beyond with Lisa Salvi and Catharine Aguilar 19.10.2020 58:08
In a Nutshell: The top 20% of RIAs aren't just the biggest. They're the firms whose best practices lead to sustained growth, high valuation, and an enduring business. Guests: Lisa Salvi, Vice President, Advisor Services, Charles Schwab and Catharine Aguilar, Chief Marketing Officer, CornerCap Wealth Advisors. My Key Takeaway: To prepare your firm to make a big leap in 2021: Standardize your workf...
A Holistic Approach to Effective Modern Leadership with Walter Booker 05.10.2020 1:10:52
In a Nutshell: Computers are for number crunching. When it comes to managing people, leaders have to nurture the qualitative if they want to drive quantitative results. Guest: Walter Booker, the Chief Operating Officer of MarketCounsel , the premier business and regulatory consulting firm focused exclusively on the RIA sector, along with its affiliate, The Hamburger Law Firm. My Key Takeaway: To t...
Bonus Episode: Leading with Purpose with Dennis Morton 28.09.2020 1:02:02
Dennis Morton, Jr. CFP,® CHFC® is a Founder and Principal at Morton Brown Family Wealth in Allentown, PA. I've known Dennis for several years and he and his co-founder and business partner, Kathryn Brown, have built a really outstanding firm. He also hosts one of my favorite podcasts, "Leading with Purpose." Dennis was kind enough to let me share this outstanding episode on developing versatile le...
Adapting Your Leadership Style to Meet the Current Times with Cecile Munoz 21.09.2020 1:10:38
Imagine you've just given a fantastic presentation to a roomful of executives. You're pumped because you know all your preparation and rehearsal paid off. And you can tell from the energy in the room that your audience was knocked out too. Then, as you're shaking hands, one of the execs "compliments" you by saying they were amazed by your intelligence because given your ethnicity, it had predestin...
Finding and Growing a Purpose-Fueled Niche with Samuel Deane 08.09.2020 55:35
Is the key to growing your business narrowing your niche? I know that sounds contradictory. And I know many advisors worry about the "Million-Dollar Prospect" who swipes past your firm because she's a pediatrician and you specialize in orthodontists. But if you're one of 10 advisors in town that offer the same services, you have a 10% chance of winning a prospect. If your specialization, your mark...
The Wild 5,000 Year Ride of Money with Michael Casey 24.08.2020 1:02:28
Due to advances in technology and the rise of centralized systems that limit privacy, the very nature of how we think about money and the government's role in it is evolving. The clearest manifestation of this is the rise of cryptocurrencies, of which bitcoin is the most prominent. In today's conversation, we go back 5,000 years to explore the beginning of money and then trace how the way we think...
Stand Out by Producing Content That's Authentic, Entertaining, Interesting, and Human with Brooke Southall 10.08.2020 1:05:53
In a Nutshell: To stand out from all the fake news and clickbait cluttering your audience's inboxes, you have to produce content that's authentic, entertaining, interesting, and above all, human. Guest: Brooke Southall, the founder of RIABiz. Back in 2009, Brooke built his online-only news publication on traditional journalistic values like using multiple sources and editorial analysis. Brooke an...
Best of: Joe Duran 27.07.2020 51:52
Building one advisory firm with billions in AUM is hard enough. Joe Duran has done it twice, most recently selling United Capital to Goldman Sachs and becoming Head of Goldman Sachs Personal Financial Management. We had an insightful conversation about how he did it and what he sees for the future of financial advisors and for the advice they deliver.
3 Insights and 1 Warning from Peter Mallouk on Driving Growth Under Any Circumstances 13.07.2020 58:45
In March 2020, Covid-19 lockdowns were starting, businesses were scrambling, and the markets were in a state of shock. Despite all that, Creative Planning, Inc. had one of its best months ever. According to President and CEO Peter Mallouk, his firm brought in $500 million in net new assets. Instead of panicking and trying to get their money out of the markets, Peter says many of his clients were g...
The Mindset Behind Moving from Public Assistance to $2 Billion in AUM with Erin Scannell 29.06.2020 1:12:13
9 months of job interviews. 27 "No's" from top advisory firms. 33,000 cold calls. That's all it took for Erin Scannell to open up his independent office and land his first client back in 1999. Few people would have powered through that long, but as Erin Scannell explains on today's podcast, he learned some hard lessons in perseverance and resilience growing up that continue to motivate him to this...
A 5-Step Process to Improve Your Digital Marketing with Bill Keen and Lisa Salvi 15.06.2020 1:04:15
The Covid-19 pandemic has forced financial advisors to shift the way you market your services. In person marketing and networking is severely restricted for the near future and if you want to succeed in this new world, you have to adapt to the new virtual reality. Even before the pandemic, our industry was already making a shift towards digital marketing combined with digital events. Things like p...
Using Radio, Podcasting, Social Media, and Writing to Build a Media Presence that Leads to New Clients with Wes Moss 01.06.2020 49:59
In a Nutshell: There's no "silver bullet" marketing strategy that's going to turn your blogs and tweets into clients. But if you identify a niche and develop a consistent media presence that's appealing and engaging, you can reach your ideal clients where they're more likely to see and hear you. Guest: Wes Moss, the chief investment strategist of Capital Investment Advisors, which is a multibilli...
How to Design and Deliver Effective Live and Virtual Events with Barron's Alison Rooney 18.05.2020 58:08
In a Nutshell: It's human nature to want to be part of a community. Hosting and participating in live events is essential to maintaining a connection with your client and prospect base and to furthering your own personal development -- even during quarantine. Guest: Alison Rooney, Global Managing Director, Wealth Management, Barron's Group. Alison's team oversees the underwriting, membership, and...
Writing Yourself Into Your Client's Next Chapter with Arthur Ambarik and Rachel Elson 04.05.2020 51:37
In a Nutshell: Growing your business -- especially during a crisis -- depends less on your ability to manage money that it does on your ability to become an important part of your client's story. Guests: Arthur Ambarik CFP® is the CEO of Perigon Wealth Management, which currently has $1.8 billion in AUM. Rachel Elson has recently transitioned from a career as a personal finance journalist to work...
Bonus Episode: Coaching Clients Through Uncertainty with Steve Sanduski and Ben Jones 20.04.2020 1:10:52
Recently I was a guest on the Better Conversations, Better Outcomes podcast presented by BMO Global Asset Management. Host Ben Jones and I discussed my 5-point framework for effective communication with clients during a crisis. I developed this framework based on the mistakes I saw some advisors make back in the Global Financial Crisis (GFC). These advisors got hit with a double whammy of market d...
Shattering the Silicon Valley Entrepreneurial Myth and Uncovering the Soul of an Entrepreneur with David Sax 13.04.2020 1:05:06
In a Nutshell: Silicon Valley unicorns make the billion-dollar headlines, but the true measure of an entrepreneur's success is how you align your business with your goals, your lifestyle, your values, and the impact you make in people's lives. Guest: Author, journalist, and speaker David Sax. His new book, The Soul of an Entrepreneur: Work and Life Beyond the Startup Myth, approaches entrepreneurs...
Bonus Episode: Redefining Wealth with Seth Streeter 30.03.2020 57:19
Seth Streeter is the CEO and founder of Mission Wealth, a leading wealth management company with more than $2.5 billion in assets under management. Seth was an early proponent of our industry's shift into Life-Centered Planning, and I could listen to him talk all day about how advisors can help folks redefine what wealth and happiness really mean. Recently I heard an episode of the Wellness Revolu...
How This Barron's Hall of Famer Leveraged Workplace Workshops to Build a 10-Figure AUM Business with Scott Tiras 23.03.2020 36:05
In a Nutshell: Hard work, a deep love for his clients, and a niche working with retirees of a particular company led this advisor to the pinnacle of the profession. Guest: Barron's Hall of Famer Scott Tiras, President of Tiras Wealth Management, which is a private wealth advisory practice of Ameriprise Financial Services. Scott has more than 30 years of experience as an advisor. Currently he man...
3 Customer Experience Triggers That Drive Growth, Loyalty, and Referrals with Joseph Michelli 09.03.2020 53:20
In a Nutshell: A "wow" customer service experience meets clients needs, engages customers on terms that gel with their lifestyle, and creates genuine human connection. Hitting those check marks is what separates Ritz-Carlton, Starbucks, Zappos, and the best financial advisory firms from the rest of the pack. Guest: Joseph Michelli, a bestselling author, an international speaker, an organizational...
Bonus Episode: Enhancing Your Discovery Process by Becoming a Better Biographer with Mitch Anthony 02.03.2020 32:55
On this special bonus podcast episode, I'm doing something I've never done before: republishing someone else's podcast. I think you're really going to enjoy this episode of the Top Advisor Marketing Podcast, hosted by Matt Halloran and featuring guest Mitch Anthony. This was a really fun listen for me because I go back a long way with both of these guys. Matt was one of the best coaches we had whe...
Building a Billion-Dollar Advisory Firm One Relationship at a Time with Laila Pence 24.02.2020 44:17
Where does the drive come from for top achievers who keep knocking it out of the park long past the point that many of us would have kicked up our feet and called it a career? That question has fascinated me for decades and today's podcast guest, Laila Pence, CFP®, shared with me one of the most compelling stories I've ever heard about overcoming early life challenges to become one of the country'...
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