Steve Sanduski
Between Now and Success
Host Steve Sanduski, CFP® is the founder of two financial services companies, a New York Times bestselling author, podcast host, executive coach, and speaker. Through interviews with top achievers and visionary voices, Between Now and Success brings you the strategies, tips, and tools you need to succeed at the intersection of business and life. In each episode, Steve's guests open up and share their journey and the lessons they learned on their road to the summit. So rope up and get "On Belay" as we climb the summit to success together.
Author
Steve Sanduski
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Podcast website
Latest episode
May 22, 2026
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Episodes
17 Financial Industry Execs Tried to Climb Mt. Shasta. Here's What Happened. 30.07.2016 33:23
What's it like to climb Mt. Shasta with a hard-charging group of financial industry executives? What goes on behind the scenes to prepare for the climb and who made it to the top? And how do you deal with a major accident before the climb even starts? In today's episode, I take you behind the scenes in the Skip and Chip Excellent Adventure 5.0. Skip Schweiss of TD Ameritrade and Chip Roame of Tibu...
5 Key ways for financial advisors to succeed in digital marketing with Mitch Joel 23.07.2016 45:54
If you want to succeed in digital marketing, you can't use yesterday's strategies. Today's most successful digital marketers take full advantage of the major digital networks and are creating content that is relevant, engaging, and share worthy. In today's episode, I chat with Mitch Joel . Mitch is President of Mirum - a global digital marketing agency with over 2000 employees. Marketing Magazine...
Best of: Billionaire Eli Broad on How Being Unreasonable Led to Founding Two Fortune 500 Companies (07/18/16) 18.07.2016 25:27
Note: This episode originally ran on July 18, 2016 Eli Broad is the billionaire founder of two Fortune 500 companies—Kaufman & Broad (now KB Home) and SunAmerica. You don't reach that level of success by doing things just like everybody else does. Broad said 'being unreasonable" led him to generate massive results. Listen to the podcast to learn 7 key business insights from his autobiography, The...
Billionaire Eli Broad on How Being Unreasonable Led to Founding Two Fortune 500 Companies 18.07.2016 25:27
Eli Broad is the billionaire founder of two Fortune 500 companies—Kaufman & Broad (now KB Home) and SunAmerica. You don't reach that level of success by doing things just like everybody else does. Broad said 'being unreasonable" led him to generate massive results. Listen to the podcast to learn 7 key business insights from his autobiography, The Art of Being Unreasonable, that illustrate how you...
A little-used strategy that could add tens of millions to your AUM 09.07.2016 33:10
When your clients sell their business, are you frustrated that you don't always add the resulting windfall to your AUM? There's a simple way to insert yourself in the sales process, add more value to your clients, and ensure you get your fair share of the proceeds to manage. One of the objectives of my podcast is to help advisors figure out ways to add more value to their client relationships that...
Jeff Dekko's fresh thinking about leadership and marketing adds $6 billion to his firm's AUM 29.06.2016 40:59
You could be the smartest, most technically competent financial advisor in the country but without solid leadership and a marketing plan , you'll be like the lonely Maytag repairman. Few RIAs have been as successful at building their business through good old fashioned business leadership and sophisticated marketing than Wealth Enhancement Group (WEG). This multi-billion dollar RIA has an impressi...
How to use Robo Advisors and Silicon Valley thinking to deliver an extraordinary client experience with Eric Roberge, Alex Benke, and Lex Sokolin 13.06.2016 56:52
Providing great customer service is no longer good enough. Today's consumers are grading you on the "client experience" you deliver and how your client experience makes them feel. Customer service is just one aspect of the client experience and if you do not intentionally create a client experience that "wows" your clients, your business will quickly fall behind the national RIAs who are leading t...
My key practice management takeaways from the Envestnet Advisor Summit 01.06.2016 27:06
The Envestnet Advisor Summit was packed with an agenda of top speakers and a multitude of sessions to choose from. And they capped it off with a closing keynote from Ohio State football coach Urban Meyer. Meyer's talk was so good and insightful that I'm now a Buckeye fan—except when they play Wisconsin and Nebraska! Here are six of my takeaways from the event plus a bonus interview with Vestorly c...
How to answer a prospect's "Why Should I Choose You?" question with Ian Chamandy 23.05.2016 43:58
If a prospect asked you, "Why should I choose you?," could you answer it in seven words or less? In this world of short attention spans, you better be able to. The rap on financial advisors is they all sound the same. In the past, you could get away with that because there was so much business to go around and consumers were less discerning. Today, it's a much more competitive world and this means...
Barron's Top Independent Advisors Summit 2016, Key Takeaways, Part II 16.05.2016 35:53
The top marketing people realize that when it comes to marketing the services of a financial advisor, you'll have better results if you purposely repel a significant segment of the population. Most of us want to be liked by as many people as possible so the thought of gearing our marketing to repel potential clients seems ridiculous. But one very successful advisor at the Barron's Top Independent...
Barron's Top Independent Advisors Summit 2016, Key Takeaways, Part I 10.05.2016 36:32
America's top advisors gathered in Scottsdale, AZ on March 21 - 23 for the annual Barron's Top Independent Advisors Summit. I held a roundtable discussion with three top advisors who attended the event and our goal was to pull out the key takeaways from America's top advisors and deliver Actionable Intelligence to you. The roundtable participants were Jack Davis of Navigation Retirement Group , an...
Retirement planning is dying and being replaced by a reimagined client experience 06.05.2016 11:09
Financial advisors used to get paid for managing money to help clients safely reach their retirement goal. Going forward, financial advisors will get paid for creating a client experience that shepherds their clients through a lifetime of experiences and transitions that taken together, add up to a life well lived. In today's podcast, I touch on a major shift I see happening in the industry. The s...
3 things I learned when top professional speaker Michael Port critiqued my performance 29.04.2016 13:45
I've always taken the attitude that you're never too smart to learn or too good to improve. So even though I get paid handsomely as a professional speaker, there's always room to become better. And at a recent Master Class with top professional speaker Michael Port, I picked up three excellent speaking tips when he critiqued my performance. Michael was a guest on my podcast ( Read the show notes/l...
How Ric Edelman plans to grow to $150 billion in AUM, 300,000 clients, and 1,250 financial advisors in 10 years 25.04.2016 54:18
Ric Edelman is one of those rare people who can make bold, provocative statements AND have the experience and track record to prove that he’s not just blowing smoke. If you ask industry people who has been the most successful financial advisor over the past 30 years, Ric Edelman would likely top the list. Starting from scratch in the 1980’s, Ric built a juggernaut with 30,000 clients, 125 financ...
6 top advisors share what they wish they could do over 15.04.2016 17:48
Knowing what you know now, what would you do over if you could restart your business today? I posed this question to 6 successful advisors and their answers were insightful. And here's the funny thing, you can implement these ideas now and benefit from their hard-fought mistakes. You'll also hear my color commentary on each of their do overs.
MIT research fellow Michael Schrage has mind-blowing thoughts on the future of advice 11.04.2016 1:01:53
How well are you using advisor technology to automate your business, augment your work as an advisor, and segment and personalize the value you deliver to your clients? Have you thought strategically about your business model and how you use technology to support it in a profitable way? In today's show, I chat with Michael Schrage, who is one of the world's most provocative thought leaders on inno...
Financial planning will become extinct and replaced by this with Phil Cunningham 05.04.2016 50:28
Financial planning as practiced today is going away and will be replaced by an entirely new way of interacting with and delivering value and connection to clients. The days of offering a free financial plan in order to snag AUM are done. In today's show, I chat with Phil Cunningham, CEO of Advicent, the global provider of SaaS technology solutions for the financial services industry. You may know...
Tony Robbins and Peter Mallouk discuss their new deal...and much more 31.03.2016 50:49
Tony Robbins , a peak performance strategist, entrepreneur and bestselling author and Peter Mallouk , the #1 independent financial advisor in the country have joined forces to offer comprehensive planning services to clients with a minimum of $50,000. In today's podcast they explain how they came together and what they hope to accomplish. We also talk politics, the fiduciary standard, why advisors...
{FP} Lee Iacocca got it right--your success hinges on these 3 things 24.03.2016 15:14
Your business success boils down to three things: 1) the right people, 2) building, selling and servicing the right product, 3) at the right price and cost structure to generate acceptable profits. In other words, it's about people, product, and profits. The great auto executive and commercial pitchman Lee Iacocca got it right when he said: In the end, all business operations can be reduced to thr...
{FP} Get Smart: Avoid These Digital Marketing Mistakes and Get Results 18.03.2016 26:04
After reading about a new digital platform for financial advisors that builds traffic on the other company's website I thought, 'This is not a good way for advisors to build their digital presence.' So, in today's podcast, I'm going to walk you through a three-step digital marketing strategy for building a digital presence that drives traffic to YOUR website, that builds YOUR leads pipeline, and t...
Eleanor Blayney on how to hire and train women financial advisors 14.03.2016 48:18
Why are only 23% of CFPs women? Why are even fewer women in leadership roles? Why aren't more women entering the business? What can existing firms and leaders do to encourage more women to become financial advisors and help them through the tough early years? Those are just a few of the questions Eleanor and I discussed on today's show about how to hire and train women financial advisors. All firm...
Friday Podcast: 3-11-16 (Being Profitably Innovative) 11.03.2016 25:26
Technology is changing at head-spinning speed and it's easy to get confused about which technology to implement and how to go about being profitably innovative. Betting the farm on a certain technology direction is usually not the best idea. But what can you do instead? In today's show, I have a conversation with Lex Sokolin, co-founder of an early Robo Advisor called NestEgg, and now a partner an...
Friday Podcast: 3-4-16 (Mastering Influence) 04.03.2016 17:38
How do you influence people to take action? How do you get people to follow you, rally behind you, and take your advice? Robert Cialdini wrote the seminal book on influence and I encourage you to read it (or checkout the highlights here ). But in today's show, I want to share a few more tips that come from an article written by United Capital founder Joe Duran ( see my earlier interview with him h...
Friday Podcast: 2-26-16 (3 Insights) 26.02.2016 17:01
It was a great week for podcast recording. I recorded several episodes with people from as far away as Sydney, Australia and as close as 30 minutes from my house. And each of them generated numerous insights and on today's show, I'm going to share 3 of them. I close the show with a quote from Buckminster Fuller on how to make change. This quote is particularly relevant to the financial industry ri...
Are You Measuring Portfolio Risk Effectively with Aaron Klein of Riskalyze 22.02.2016 52:32
Can you get a true understanding of a client's risk tolerance and place them in a portfolio with the appropriate portfolio risk by asking a few simple subjective questions? Robo Advisors Betterment (see my interview with Betterment founder Jon Stein) and Wealthfront believe they can but today's guest, Aaron Klein, co-founder of Riskalyze, believes those firms have it all wrong. Aaron's firm tackle...
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