Between 2 Brands Podcast

It’s Friday and time for Ep. 189 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie take a deep dive into the branded merchandise tie in with the Super Bowl, dissect the good, the bad, and the WTF ads during the Big Game, ponder if the payment of “exposure” is enough for providing services, wrap up the final PPEF picks for good, and so much more! A big thanks to our pals...

It’s Friday morning, so you know it’s time for Ep. 188 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss a very interesting advertising approach to the Super Bowl by Miller Lite, take a hard look at the marketing tactics of one Taylor Swift at the Grammy Awards, debate the efficacy of Meta seeing to label images created by AI, Bill takes some time to really get...

It’s Friday morning which means it’s time for Ep. 187 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie are joined by Rupt founders (and Merch All-Stars) Jason Lucash and Mike Szymczak! Today the quotable quartet discuss whether promotional products suppliers should put their brand on merchandise, ponder the question of restaurants catfishing prospective patrons, laugh...

It’s Friday morning which means it’s time for Ep. 186 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about managing the work week after the big trade show in Las Vegas, whether putting an NFL playoff game on a streaming service is good for the product (and the fans), the growing issue of “AI Washing,” give a huge shout out to multi-line reps (who may be the hard...

Ready to roll the dice on ep. 185 of the Promo UPFront #podcast live from BamBams booth at the PPAI Expo in Las Vegas? Of course, you are! This week hosts Kirby Hasseman and Bill Petrie talk about the biggest tradeshow in the promotional products industry – education, great booths, surprises, and a few other topics, Bill receiving the PPAI Icon Award for Distinguished Service, welcome back the ret...

Absolutely it’s time for ep. 184 of the Promo UPFront #podcast! This week, co-hosts Kirby Hasseman and Bill Petrie discuss the efficacy of safe air travel (looking at you, Boeing), the end of an era as Nike parts ways with Tiger Woods, how best to avoid “quitters Friday,” Bill shares an epic Top 3/Bottom 3 – Las Vegas Experiences edition, the final (sort of) picks for PPEF, and so much more! A BIG...

Yes, it’s time for ep. 183 of the Promo UPFront #podcast with Kirby Haseman and Bill Petrie! This week the co-hosts discuss suppliers closing up shop for the holidays – and the post in the Promotional Products Professionals group on Facebook that ignited the conversation, share some really insightful tradeshow tips for new and seasoned attendees alike, ponder the five threats that need to be taken...

It’s time for the final Promo UPFront #podcast for 2023! In this episode (#182 if you’re counting), co-hosts Kirby Hasseman and Bill Petrie discuss a new round of supply chain issues and whether it’s time to push the panic button, dissect the biggest marketing fails of the year and the lessons we can learn from them, ponder whether wearable tech is making a comeback, Bill shares his Top 3/Bottom 3...

It’s time for Ep. 181 of the Promo UPFront #podcast! In this special pre-Christmas episode, co-hosts Kirby Hasseman and Bill Petrie discuss Time Magazine doubling down on live events, explore some “interesting” posts in the Promotional Products Professionals Facebook page, finally share some 2024 business trends, Kirby shocks Bill with a holiday-based Top 3/Bottom 3, PPEF football picks for good,...

You bet it’s time for Ep. 180 of the Promo UPFront #podcast! This week co-hosts Kirby Hasseman and Bill Petrie talk about the Pantone Color of the Year, discuss narrowing your focus when it comes to content creation, debate the merits of the New York Times hiring an AI Editorial Director, reveal the Marketing Word of the Year, make football picks for good, and so much more! Big thanks to our frien...

Yes! It’s (finally) time for a delayed Ep. 179 of the Promo UPFront #podcast! Today co-hosts Kirby Hasseman and Bill Petrie discuss the reason for the break in consistency last week, dive into the ASI article wondering why promo is growing slower than GDP, dissect the Oxford word of the year, share their football picks for PPEF, and so much more! HUGE thanks to our friends at Shepenco. They have a...

Of course it’s time for Ep. 178 of the Promo UPFront #podcast. This week Kirby Hasseman and Bill Petrie talk about how to maximize your December, share thoughts on some promo industry quick hits, the backlash of Sports Illustrated using AI, debate the Merriam-Webster word of the year, share some football picks for good, and so much more! Big thanks to our friends at LogoMats for sponsoring this fi...

Yes, it’s time for Ep. 177 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! In this VERY special Black Friday edition (where Black Friday isn’t mentioned at all), the hosts discuss the brilliant VistaPrint/Ryan Reynolds collaboration, share some industry quick hits from the past few weeks, debate whether F1 damaged its brand with the race in Las Vegas, opine on some really ingenu...

Time for Ep. 176 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie focus on gratitude by sharing things they are thankful for both in and out of the promotional products industry. They also chat about irritating marketing practices, make football picks for PPEF, and much more! A HUGE thanks to our friends at Kanata Group for sponsoring this fine broadcast. Whether it’s...

Time for Ep. 175 of the Promo UPFront #podcast – live from the Caribbean Sea! This week hosts Kirby Hasseman and Bill Petrie talk about how the second PromoCruise is unfolding mid-event, chat about legislation that might kill airline rewards programs, debate the use of multi-line reps over direct factory reps in light of a recent decision by Spector, express curiosity over the odd development feat...

You bet it’s time for Ep. 174 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the second PromoCruise and what’s easier – and more difficult – about planning it, discuss whether NIL (Name, Image, and Likeness) is working for advertisers or not, debate the branding of Halloween, chat about the Executive Order signed by Joe Biden this week regarding government...

Bam! Time to drop Ep. 173 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the mummies of merch review the ASI Power 50 list – and share a few suggestions, discuss whether it’s too difficult to become B-Corp certified, praise the CEO of Coca-Cola for thinking differently about marketing spend, chat about how to build a preferred supplier list, PPEF football picks for go...

You know it’s time for Ep. 172 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the hosts with the mosts talk about the value of an end-user event, debate the impact of Koozie Group and Imagen Brands combining as one organization in 2024, ponder if United Airlines has finally made boarding a plane efficient, wonder if anyone would really enjoy drinking their beer throug...

You bet it’s time for Ep. 171 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the impact of the return of commercial jingles (or, should we say, singles), whether the trend of all things pumpkin spice has (finally) run its course, the seismic shift of Jon Norris leaving Starline for Hit Promotional Products, what to think about the Chapter 11 bankruptcy fil...

You’re darn tootin’ it’s time for Ep. 170 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the big bombshell of Ashely McCune leaving Facilisgroup, debate the merits of a lawsuit against food looking unrealistic in advertising, marvel at how Netflix is doubling down on merchandise, wonder how Lyft dropped the customer service ball after a rider forgot his cat a...

You bet it’s time for Ep. 169 of the Promo UPFront Podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the PPAI Icon Award Winners for 2024 (which may or may not include one of the hosts of this fine broadcast), the anatomy of the spin starring Apple and USB-C, Netflix sending its final red envelope and what that means for the company, a VERY controversial top three/bottom three, footb...

That’s right, it’s time for Ep. 168 of the Promo UPFront #podcast! This week Kirby Hasseman and Bill Petrie talk about one of the strangest merchandise collaborations ever, discuss whether it’s time to send after-work happy hour into the sunset, Bill interviews Kirby about the launch of his new book “Hitting the Target” and demands answers to the tough questions others are too afraid to ask, ponde...

It’s Friday and time for Ep. 167 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie discuss (over)using AI in marketing, Kirby wraps up his experience at commonsku’s skucamp in Austin, debate the merits of Gannett hiring a reporter to ONLY cover Taylor Swift, the real reason McDonald’s is doing away with self-serve soft drinks, week 2 of PPEF football picks for good, and so...

It’s Friday and time for Ep. 166 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie talk about the PPAI Rising Star list, discuss the efficacy of streaming services leveraging email addiction to retain subscribers, share the ways content creators are revolutionizing marketing (and how to apply them to your business), debate whether a plane contaminated with a biohazard shoul...

Yes, indeed it’s time for Ep. 165 of the Promo UPFront #podcast! On this hard-hitting Labor Day edition hosts Kirby Hasseman and Bill Petrie talk about the big industry hiring of Charity Gibson at Proforma, debate the merits of hopping on the spiked-everything bandwagon, review passive/aggressive phrases that some suggest need to be removed from communications, muse on the use of robo taxis, and s...