Better: The Brand Designer Podcast

In this episode, I chat with N. Chloé Nwangwu from the consulting agency NobiWorks all about how the traditional ICA (ideal client avatar) model of brand strategy is outdated—and what to do instead! Guest Information: Guest Name: N. Chloé Nwangwu Guest Business Name: NobiWorks Guest Website: https://www.nobiworks.com/ Guest Instagram: @NobiWorks Links Mentioned: NobiWorks Resources mentioned Conne...

This week Lauren (Jen’s previous designer) is back to share about her decision to leave the boutique studio space in favor of the agency world! She talks about her job search, interview process, and differences between boutique and agency she’s been surprised by. Guest Information: Guest Name: Lauren Braier Guest Business Name: Elby Creative Guest Website: www.elbycreative.com Guest Instagram: @el...

I was asked to guest on another podcast called the Design Unfiltered Podcast with Abbey McGrew. You can find a link to that pod below. In this episode we talk about being a new mom, maternity leave, and preparing for a big family change. Thank you Abbey for having me on as a guest! Design Unfiltered Podcast Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Tags: designer,...

I’m so excited to share an episode of The Unapologetic Designer podcast I recorded with Kenzi Green from Kenzi Green Design and the Brief Collective! We chatted all things brand messaging (I just completed her brand new messaging and home page copy during one of my signature Copy Sprints!)—focusing specifically on mistakes we see designers making (and how to avoid them! The Unapologetic Designer P...

 This week I got to chat with a personal friend and past student of mine Madison Standke from Soulful Solution, a boutique brand and web design studio specifically for therapists. We chat all things relationship marketing—how to maximize your current client relationships, get more referrals, and partner with other service providers. We also had a great discussion about finding the balance between...

This week I chat with Jenna Johnson from White and Salt - the original creator of the "design intensive." We discuss scheduling, hiring, team management, and of course talk all things design intensives - how to pitch them, how to sell them, and how to make them both profitable for your studio and valuable for your clients. Guest Info: Jenna Johnson Website Instagram Design Intensive Mast...

Another solo episode! Today, I talk about some of my business setbacks over the years and how each one taught me valuable lessons that helped both my business and me grow. Past Episodes Mentioned: Iterating on the One Concept Method Spooooky Client Stories Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Tags: designer, design, brand design, brand identity design, design...

In this weeks episode I go over where our Industry was, is, and where I think it is going. I also share what I have done in my business to try to adapt to these changes in order to not fall behind.  Inbox Question: “When do you know whether you should niche or not?” - Cristina Mojica Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Tags: designer, design, brand design, br...

What is everyone charging in this industry?! I asked and I have the results. This week I surveyed over 100 designers to ask what they are charging for various services and I share what they said with you.  Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand desi...

A more personal episode this week! With baby number two right around the corner I share how both myself and my business have changed in the after the first four years of motherhood.  Links Mentioned: Carly Riordan Rowan Made Inbox Question: "[Question here?]” - [Name Here] Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Tags: designer, design, brand design, brand id...

Do you want to hire but wondering if it's the right time? Or maybe you are concerned about adding a bunch of overhead to an already successful business. An Internship program may be the answer as an alternative to hiring a full time employee. Today I go over how and why I started an internship program at Hello June. I will also go over how you know it's time to hire and why an internship...

This week I am explaining all the web applications and software I use to help manage my business. Spoiler, it's  a lot! Links Mentioned: Honeybook Notion Novo Bank Gusto Loom Quickbooks Voxer Slack Figma Inbox Question: “How do you handle feedback from clients that conflicts with your professional design opinion?” - Kemorine Molyneaux Connect With Us: Our Free Facebook Community Our Website P...

Brand Messaging is just as important for a brand as the visual design... but what the heck is it?! In today's episode I explain what Brand Messaging is and isn't and how to use your messaging to attract the clients you want to work with and not those that you don't. Links Mentioned: The Hello June Brand Messaging & Copy Sprint - DM me on Instagram @hellojunecreative for the link...

In today's episode I get super nerdy and do a deep dive into everything fonts!  Links Mentioned: Parts of Typography Glossary from Canva Pizza Typefaces Nikolas Type Jen Wagner Harmonais VIsual TAN Type Typical Type PeachCreme Typia Nesia Inbox Question: "Can you be a brand designer if you only know how to use Canva?” - Shannon Lynn Connect With Us: Our Free Facebook Community Our Websit...

In the first episode of season 10 I bring back the guest with the most guest episodes, my close friend, and now sadly my former employee Lauren Braier! In this episode we go into our red flag list, talk about our major and more subtle red flags, and share some stories of some recent inquiries we had to let go.  Guest Information: Guest Name: Lauren Braier Guest Business Name: Elby Creative Guest W...

Jen and Alex from The Arcoíris Design Co. chat all about discovering, cultivating, and making the best use of your intuition in your design business. They discuss what an “intuitive hit” is, how to recognize different types of inspiration and thoughts, and best practices for getting acquainted with your intuition and using it to provide more value to your clients and increasing your creativity. Al...

We’ve never seen this shared publicly before… we’re pulling back the curtain in today’s episode to share the audio from actual client presentations from our studios! We watched each other’s Strategy/Creative Direction videos and then reacted live to them - noting what we loved about them and making some really juicy suggestions for making them even better. We hope that this episode inspires you to...

Today I’m joined by the design icon Olivia Herrick as we chat about how to create consistent revenue with retainers, maintaining personal boundaries in business, lead generation and SO much more. Guest Information: Guest Name: Olivia Herrick Guest Business Name: Olivia Herrick Design Guest Website: https://www.oliviaherrickdesign.com/ Guest Instagram: @oliviaherrickdesign Links Mentioned: www.hell...

This episode was inspired by a question from one of the students in my group program for designers The Design Minimind! She wanted to know how I went from the (seemingly) never ending cycle of being overworked, followed by really slow seasons. I go through what I learned in my 1:1 marketing mentorship with Ash from The Cheetah Company, what I did on my own, and things I recommend to designers want...

The finale of season 9 is already here! I can't believe how quickly time goes by! As always we are answering your submitted inbox questions to wrap up this season.  Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Support us on Patreon Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better p...

In today's episode I sit down with my friend Chelsea Blackwell from Honey and Co. Creative. Chelsea is an expert in brand positioning and we talk about how your brand positioning may be what's holding your business back, and how to up-level it. Links Mentioned: The Dream Design Biz Mentorship The Tune-Up Session Use Code BETTER15 for 15% off The Tune-Up Session Intensive Guest Informatio...

Hey Guys! So excited to share with you that I'm pregnant! So I thought I would let you guys know how I am managing my first trimester while also being the primary bread winner for my family. Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Support us on Patreon Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design...

Today I am talking to my former NYC roommate Emily Claire Hughes! Emily is an email marketing expert who has worked all over the world! Get ready to get email curious! Guest Information: Guest Name: Emily Claire Hughes Guest Business Name: Emily Claire & Co. Guest Website: https://www.emilyclaireand.co/ Guest Instagram: @emilyinhamburg Links Mentioned: https://www.emilyclaireand.co/10k-email-c...

Today I interview Chris Misterek from Showit! As you all know I am a huge fan of Showit and we talk everything from Chris' own design journey, to the Showit design community, to creating websites that convert. Guest Information: Guest Name: Chris Misterek Guest Business Name: Showit Guest Website: showit.com Links Mentioned: Sign up for Showit Spark Conference for Showit Designers Mec Labs fo...

The industry landscape when it comes to Brand Strategy is shifting, and designer/strategist Marion Tan from Hearten and Hone and By Marion Co. joins me to talk about her unique approach to offering this signature service to her clients (hint: it doesn’t have to be as complex as you think!) Guest Information: Guest Name: Marion Tan Guest Business Name: By Marion Guest Website: bymarion.co Guest Ins...