Red Folder Consultancy Ltd
Better ROI from Software Development
Providing advice on how to get the best Return On Investment from your Software Development. Hosted by Mark Taylor of Red Folder Consultancy, this series is targeted at those that fund software development in improving their return on investment. Through a series of short weekly podcasts, Mark explores and explains why "traditional" management techniques will not only produce poor returns, but actively encourage it. Find out more about Red Folder Consultancy at https://red-folder.com. Or reach out to Mark on Twitter @redfoldermark
Author
Red Folder Consultancy Ltd
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Podcast website
Latest episode
Mar 5, 2025
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Episodes
#5: Thinking about software development investment 31.07.2019 8:27
In this episode I want to talk about how to think about investing in software development. I see too many people thinking that software development is an activity with one outcome – success. And with that I see funding being made to that software development with the expectation that it will deliver specific anticipated benefits. I want to take you through why I think that mindset is incorre...
#4: Why is software development complex? 24.07.2019 10:57
Software Development is complex. The problems it solves will always have a level of complexity. In this podcast I talk about why.
#3: Projects are bad for return on investment 17.07.2019 5:20
Projects are not the best way to get great return on your software development. And in this podcast I'll tell you why.
#2 - It's not about utilization 10.07.2019 4:36
In the last podcast I told you that focusing on 100% utilization is the wrong thing for return on investment. But how can that be? Are we not taught that utilization means productivity? Are we not encourage to stretch our staff? To get the most out of the staff salary? Are we not even told its a good thing to sweat the asset?
#1 - Why is it difficult to get the best return on investment 02.07.2019 4:40
Why is it difficult to get great return on your software development investment? Why is it that software development isn't keeping pace with your business? You’ve tried to resolve it yourself; you’ve set targets, you’ve encouraged, you’ve cajoled, you’ve been driven half insane with techno-babble – but your tried and tested management techniques aren’t working – if anything they are producing nega...
Episode 0 - Why I'm doing this podcast 20.06.2019 4:56
Episode 0 - a brief summary of why I am creating this podcast series.
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