Better By Association

In this episode, we talk to Kate Johanns, CAE, marketing and communications director with the Association of Texas Professional Educators. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert to discuss the intricacies of a day in the life of a marketing and communications professional in the association world. From dissecting the essential role of marcomm to navigating challenges and se...

In this episode, we talk to Lowell Aplebaum, EdD, FASAE, CAE, CPF, CEO of Vista Cova. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert to unravel the intricacies of the CEO-board relationship. Together, they explore the keys to fostering a successful CEO-board dynamic, strategies for addressing challenges, and innovative approaches to strengthening collaboration. Plus, discover the im...

In this episode, we talk to Dottie Bossley, CDME, CTA, regional sales director for Visit Galveston, and Theresa Parsons, CAE, CMP, executive director of the Texas Council of Administrators of Special Education. They join our hosts Steven Stout, FASAE, CAE, and Katy Markert for a conversation wrapped around their many years as TSAE members, as well as their diverse career journeys in the associatio...

In this episode, we talk to Jeff De Cagna, FASAE, executive advisor for Foresight First LLC. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for a thought-provoking discussion on the dynamic landscape of foresight and its evolution for association boards. Together, they explore the challenges faced by boards and CEOs in embracing foresight, offer valuable advice to boards for navigat...

In our season 2 premier, we talk to Jonathan Blum, an attorney specializing in nonprofit and tax exempt law. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for discussion centered on legal trends for associations, the importance of building strong relationships, what legal areas associations should pay more attention to, and questions association should ask when seeking an attorney....

On the season 1 finale, our hosts Steven Stout, FASAE, CAE, and Katy Markert pull the curtain back on what it takes to produce a podcast like Better By Association. They talk about the nuts and bolts of the process, including setting goals, preparation and involving your entire staff in creating content. They discuss some of the best advice they've received from season 1 guests and what to look fo...

In this episode, we talk to Lori Gracey, CAE, executive director of the Texas Computer Education Association. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation focused on leadership, learning how to lead and where to go for advice, technological advances including the use of AI, and the importance of being involved in an organization like TSAE.  Better By...

In this episode, we talk to Leslie Midgley, executive vice president and CEO at the Texas Land Title Association. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation focused on leadership, her passion for the association community, mentorship advice, leadership challenges, and the importance of being involved in an organization like TSAE. This episode was re...

In this episode, we talk to Carrie McIntyre, principal at Navigate. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for a fun conversation focused on increasing non-dues revenue, what works (and doesn’t), valuable sales and marketing tips, and the importance of belonging to an organization like TSAE. This episode was recorded in front of a live audience at TSAE’s New Ideas Conferenc...

In this episode, we talk to Trevor Mitchell, MBA, FASAE, CAE, CDP, executive director and CEO of American Mensa and the Mensa Foundation and board, and current Chair for the Texas Society of Association Executives’ Board of Directors. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation focused on association challenges, curiosities, diversity, equity and incl...

In this episode, we talk to Christopher Williston, VI, CAE, president and CEO of the Independent Bankers Association of Texas, about innovating your association. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for a fun conversation that defines innovation, and includes how IBAT is innovating, what it takes for an organization - regardless of size - can innovate, and how to convince...

In this episode, we talk to Alex Richardson, CEO and co-founder of The Art of Mentoring. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation wrapped around, what else – mentorship! They chat about the importance of mentorship in the association space, taking advantage of untapped expertise, setting up a formal mentorship program, qualities of a good mentor (a...

In this episode, we talk to Cathi Hight, president of Hight Performance Group, and membership guru. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation about taking care of members throughout the member journey, attracting the next generation of members, the importance of telling your organization's story, membership marketing, and four core ways your member...

In this episode, we talk to Annette Hicks, CMP, vice president of meetings & events for the Texas Food & Fuel Association. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for a timely conversation about the future of association event planning, cutting costs, creating amazing RFPs, the importance of mentorship, and advice for young professionals starting in the hospitality industry....

In this episode, we talk to Mollie Pillman, MS, MBA, CAE, senior vice president of member engagement for the American College of Emergency Physicians, and Dana Kirkhart, CEM, director of client services for Freeman. They join our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation wrapped around key takeaways from TSAE's recent Women's Summit and the importance of future...

In our inaugural episode, we talk to Jodi Ann Ray, CAE, CCE, IOM, president and CEO of the Texas Society of CPAs and current Chair for the Texas Society of Association Executives’ Board of Directors. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation wrapped around strategic planning, industry challenges, leadership advice, work-life balance, and the future...

The Texas Society of Association Executives presents the all-new Better By Association – an original podcast series where we chat with professionals in the TSAE community. Join our hosts Steven Stout, CAE, and Katy Markert as they engage in conversations with TSAE members about career journeys, leadership, networking, and the importance of belonging to an organization.