Best Seller Secrets

Closing the Deal with a Book– Publish. Promote. Profit. with Rob Kosberg Episode 130 Ben Gay IIIBen Gay III has been called a living legend in the sales world. In his 40+ years of professional selling and sales training, he has been the #1 salesperson in every organization in which he has ever worked . . . and he's a powerful speaker/sales trainer/author to boot! Having started his first busi...

How To Sell Goods & Services Using Your Book– Publish. Promote. Profit. with Rob Kosberg Episode 129In today’s episode, Rob explains the most important thing to focus on as a business: lead generation. No budget for ad spend? No problem. Rob gives multiple examples about how to organically create lead generation for free if you don’t yet have the money to invest in paid advertising. He also ta...

Using a Book to Help Law Firms Become Profitable – Publish. Promote. Profit. with Rob Kosberg Episode 128 Chris MullinsChris Mullins is a sales and marketing expert and the founder of The Intake Academy™. For more than 25 years, through her proprietary and guided training and programs, Chris, along with her team, have helped hundreds of law firms around the country convert more prospects into prof...

How To Consistently Create Compelling Content– Publish. Promote. Profit. with Rob Kosberg Episode 127In this episode, Rob discusses how to never run out of ideas so you can always create compelling content. Maybe it’s your book. Maybe it’s a blog post or even coming up with podcast ideas. It’s not unusual for you to feel stuck during the writing process. So, how do you come up with ideas? Of cours...

Using a Book to Sell More Than 250 Homes a Year – Publish. Promote. Profit. with Rob Kosberg Episode 126 Jon Lahey Jonathan Lahey (Team Leader of the Fine Living Group) is a best-selling author and an award-winning realtor in the DC metro area. Since choosing to focus on real estate, Jonathan has consistently finished in the top 1% in the nation as a realtor selling over 250 homes per year. He’s b...

How To Upsell Potential Clients Using Your Book – Publish. Promote. Profit. with Rob Kosberg Episode 125In this episode, Rob speaks on how to multiply customer value by using your book as the first point of contact and stepping stone to other offers. You’ll get a peek inside the model Rob currently uses at Best Seller Publishing. It’s called the “Free Plus Shipping” strategy.  This strategy is a w...

Helping People Grow Profitable Online Businesses with a Book Funnel– Publish. Promote. Profit. with Rob Kosberg Episode 124 Dean HollandA serial entrepreneur, Dean Holland began buying and selling sweets to other kids in school, before trying, succeeding, and often failing to start numerous ventures in his teenage years. In 2004 Dean discovered Internet Marketing and quickly became fascinated by t...

The Real Reason That You Need to Have a Book  – Publish. Promote. Profit. with Rob Kosberg Episode 123 What could a book do for your business? In this episode, Rob shares a behind-the-scenes look at what a book does for you and your business. It can be summed up in a single word—status. First, of course, you need to write your book. It must be a book that speaks truth to your ideal audience. It ne...

Building a Potty Training Empire with a Book– Publish. Promote. Profit. with Rob Kosberg Episode 122 Andrea OlsonAndrea Olson started teaching infant potty training or elimination communication (EC for short) in 2011 and wrote her book that same year: Go Diaper Free (for 0-18 month babies). In 2015 she released her second book on a totally different subject: non-coercive potty training. This one i...

How to Create Irresistible Offers Using Your Book – Publish. Promote. Profit. with Rob Kosberg Episode 121 Do you want to make your offers irresistible to potential customers? In this episode, Rob Kosberg teaches his listeners how to create irresistible offers using their own best-selling book, and also how to repurpose the content of your book, so that it can be consumed by people in a myriad of...

Eliminating Costs that Sabotage Business Growth– Publish. Promote. Profit. with Rob Kosberg Episode 120 Marc FreedmanMarc Freedman is a serial entrepreneur, CEO, and best-selling author of Expense To Profit: Eliminate the Costs that Sabotage Your Growth. who loves helping people. He has 40+ years of experience helping businesses free up cash so that it can be reinvested into helping employees, gro...

The Business Growth Checklist– Publish. Promote. Profit. with Rob Kosberg Episode 119 In this week’s episode, Rob helps you identify exactly which tasks will move the needle in your business. He also reviews how to simplify and prioritize those tasks, so business growth feels more manageable. These can be broken down into 5 methods which Rob refers to as the “5 D’s of Business Growth.” A common pr...

Simplifying Marketing with a Book– Publish. Promote. Profit. with Rob Kosberg Episode 118 Danny DeckerDanny Decker is a speaker, author, podcast host, direct-response copywriter, and marketing consultant for ambitious entrepreneurs. In 2018, he successfully sold his marketing agency which he built from zero to seven figures in just five years, despite operating in a highly competitive industry. Da...

4 Tools To Help Land Speaking Engagements– Publish. Promote. Profit. with Rob Kosberg Episode 117In today’s episode, Rob gives you a step-by-step breakdown of the list of tools you need to create before you can start pitching yourself for paid speaking opportunities. Speaking engagements are not only a great place to sell your book, but assuming you’re using your book in a funnel, it can also be o...

Using a Book to Launch New Ventures– Publish. Promote. Profit. with Rob Kosberg Episode 116 Mark HerschbergMark Herschberg is the author of The Career Toolkit, Essential Skills for Success That No One Taught You. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups...

Publish. Promote. Profit. Episode 115 - Discipline Techniques For Internet WritersWriting discipline is something that can be achieved at any time in life. Many of us want to succeed in so many areas of discipline in life. Still, if you’re a small business owner who has decided to get disciplined in content creation for marketing or want to create a daily writing habit in your life, then you’re at...

Helping Business Owners Communicate Better and Sell More– Publish. Promote. Profit. with Rob Kosberg Episode 114 Jim RoweJim Rowe, a marketing veteran of 45 years with clients and agency positions with: Coke, Cutty Shark and InterMark. He is the best-selling author of, Get Your Ducks in a Rowe - Business Writing & Communication which teaches the 10-step formula to Think, Write, Present and Sel...

All of us get stuck in life. Writing a book, growing a business, investing, weight loss, you name it. It’s easy to eventually get stuck in any personal or business goal you have. One of the most overlooked areas that will facilitate growth is “thinking time”. There needs to be time to think outside of the daily tasks of your business and to instead, think about what it means to grow your business...

Turning Introverts into Leaders– Publish. Promote. Profit. with Rob Kosberg Episode 112 Terrance LeeTerrance Lee AKA The Introvert Leader is the best-selling author of Quiet Voice Fearless Leader: 10 Principles for Introverts to Awaken the Leader Inside. Terrance has taken on many leadership and management roles as an introvert at several Fortune 500 companies in the defense industry, with proven...

Your dream 100 is your ideal clients, corporations, and speaking engagements. When you connect with your dream 100, you can quickly and powerfully advance your business. But, it’s all about doing things the right way. In this post, we will share the top things you need to do to reach your dream 100. Frame Your Conversations With Your Best-Selling Book Most people believe that cold-calling is ineff...

Coaching Startups for Success– Publish. Promote. Profit. with Rob Kosberg Episode 110 Alisa CohnNamed the Top Startup Coach in the World at the Thinkers50/Marshall Goldsmith Global Coaches Awards in London, Alisa Cohn has been coaching startup founders to grow into world-class CEOs for nearly 20 years. She is the author of From Start-Up to Grown-Up, published by Kogan Page. A onetime startup CFO,...

Publish. Promote. Profit. Episode 109 - Grow Your Platform Using A Best-Selling Book! Writing your best-selling book is only the first step to growing your business. When done correctly, you can leverage your book to get on other peoples’ platforms, which ultimately helps you expand your reach. Businesses in all industries can use their best-selling book in incredible ways to get referrals, speaki...

Transforming Management Through a Book– Publish. Promote. Profit. with Rob Kosberg Episode 108 Jason LauritsenJason Lauritsen is transforming management as a keynote speaker, trainer, and author. He liberates managers from outdated and inhumane practices so they can cultivate human potential at work and improve people’s lives. Jason is the author of two books, Unlocking High Performance: How to us...

Writing a best-selling book is an incredible feat! But it’s just the beginning. You can now expand your business by getting PR and media with your best-selling book. So how can you do that? In this post, we detail three simple steps to getting PR and media with your book. Why Do You Want Media and PR?Before digging into the steps for getting PR and media, it’s important you understand why this is...

Tools to Transform Leadership and Business– Publish. Promote. Profit. with Rob Kosberg Episode 106 Krister Ungerbök#1 Wall Street Journal Bestselling Author, Krister Ungerböck, is the former CEO of a global tech company and a leadership language expert. His insights have appeared in numerous national and international publications, including NPR, Forbes, Inc., Chief Executive and Entrepreneur. Pri...