Chris & Kenzie Pineda
Beneath the Transaction
We live in a world driven by transactions—performance, productivity, outcomes, expectations. But beneath every transaction… something deeper is being formed. Your identity. Your relationships. Your culture. Your purpose. Beneath the Transaction is a podcast about that deeper work. Hosted by Chris Pineda, PhD and his wife and co-founder of Groundwork, Kenzie Pineda, this podcast brings to life the ideas from Chris’s book, Beneath the Transaction—a framework for understanding what truly drives transformation in our lives and leadership. Together, Chris and Kenzie explore what it means to build a...
Author
Chris & Kenzie Pineda
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Podcast website
Latest episode
Jun 11, 2026
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Episodes
Happier Hour with Cassie Holmes: Do You Have Time Poverty? 29.03.2023 57:45
We welcomed Dr. Cassie Holmes on our show and to our leadership institute. Cassie joined us in Salem as the keynote speaker at our end-of-the-year leadership banquet. Cassie is an incredible thinker and contributor to her field, she has recently written a book called“Happier Hour”, which is discussed in this episode. Cassie is an expert on time and happiness, she has researched the topic relentles...
Years Of Getting To Know Your Purpose with Kevin Cameron 22.03.2023 50:32
The two most important days of our lives are the day we were born and the day we find out why—understanding our 'why", or our purpose, Is an essential part of living. One could ask if we are even living without knowing it, or are we just passively passing through life? To have a purpose is profound, and our guest Commissioner Kevin Cameron is a prime example of someone who has lived with a purpose...
A Discussion About Our Leadership Program With Evann Remington 15.03.2023 58:01
Each year we welcome a new cohort of leaders to go through our 12-month leadership program. In this episode, we share a discussion with one of our soon-to-be Groundwork Leaders regarding what they are looking forward to next year. Evann Remington is a local business owner in the Salem area. Over 15 years ago, she started Fresh n' Local Foods. She is at the point in her career where she longs to kn...
Learning From A Social Media Influencer About Building Community, Leadership, and Influence 03.10.2022 55:47
Those who are familiar with building a following on social media know how difficult it can be to get a few thousand followers, let alone tens of thousands. Cam Browne, a local influencer joined our show. Cam has built an online community with over 40k followers on various platforms. Cam is a humble, quiet, and unsuspecting person. He wouldn't call himself as a leader who is out in front of people...
Why Study Leadership? 26.09.2022 1:04:06
Aaron Ng'ambi has spent the past several years learning from various leaders in his country of Zambia. He has met with political leaders, sometimes in their homes, and asked questions and listened. He has wanted to understand what makes great leaders, and what they have in common. Aaron hopes to return to his country in due time and serve in a political capacity as a leader so he can influence oth...
Run The Experiment, with Richard Sheridan 26.08.2022 1:04:38
Menlo Innovations is a software development company that has been around for 21 years. As the CEO and Co-Founder, Richard Sheridan travels the world telling people about what his company does. They are not an ordinary tech company, their mission is to bring joy to the tech world and end suffering as it relates to technology. They have discovered and built an amazing culture that grasps human energ...
The Sky Is Not The Limit, Space Is: Think Bigger and Deeper To Solve Problems 19.08.2022 48:16
For the second time our show welcomes entrepreneur Chris Udall on the show. Last time (episode 45) we discussed his non profit "Rebuilding For Peace" that has done some amazing work to find and create elicit entrepreneurs. This time, Chris is setting out a venture capitalist to address the food crisis much of our world is facing. He brings new light to AgTech and space farming in a way you will no...
Learning About Leadership From a Former NFL Player and 3X Superbowl Champ 26.07.2022 1:17:19
Ryan Allen spent nearly a decade in the NFL and in that time had the opportunity to play with some of the best, including Tom Brady, he also was able to learn from great leaders/coaches like Bill Belichick. However, Ryan has been learning from leaders around him for his entire life, from his childhood soccer coach to many others. Working through adversity at any level is something that all of us m...
Conscious Leadership 05.07.2022 1:01:37
The great resignation has been making headlines as a hot topic for some time now. There are many theories as to why it is happening, as well as many prescriptions offered. Some good, and some bad. We decided to take this topic on with a guest who has been thinking about it a lot in her work as a leadership coach. Andrea Horvath joined our show and tells of her journey from when she left the corpor...
The Power of Storytelling: How We Can Change First In the Stories We Tell 26.04.2022 1:01:59
Julio Rincon, Lead Storyteller at the Arbinger Institute, joins our show to discuss the power of stories. Julio has incredible experience producing film and videos that tell amazing stories. He has been able to travel the world to capture stories, interview people, hear others share their stories, and then digitally produce them. We discuss what he has learned over the years, his process, and ulti...
Standing One’s Ground Does Not Lead To Peace 12.04.2022 48:16
Chad Ford, author of Dangerous Love and global mediator/peacebuilder, joins our show for the third time. In this conversation, we explore the idea that standing your ground in conflict, even for something you know is true, does not lead to peace. We live in a world where people are divided and constantly at battle. Whether it is a political ideology, religion, etc., we often feel that in order to...
Servant Leadership: The Pathway to Leadership is Through Service 01.04.2022 1:00:51
A Samoan proverb was recently shared with us: "o le ala i le pule o le tautua." It translates as, "The pathway to leadership is through service." On this episode, we're joined by Matt Hawkins, Administrative Services Director of Polk County. With colleague Kasha Coombs, we dive into the concept of servant leadership--an idea that is much easier to discuss than actually apply. We talk about its ben...
Unlocking The Potential In Others (and Ourselves) with Fellow Podcaster, Jacob Espinoza 15.03.2022 1:03:25
Our friend and fellow podcaster just down the road from us, Jacob Espinoza, joins us in studio. Jacob and Chris have both learned a great deal from podcasting--particularly the amazing potential every human being has to unlock their potential through their ideas, what they are capable of, what they can overcome, and who they can become. We dive into some key elements that we've noticed, from the a...
Owning Your Organizational Culture With Seamus Fitzgerald 08.03.2022 1:12:36
Culture is a word that can have several meanings and is often misinterpreted in the organizational world. We talk of culture, we espouse culture, and we create culture; but do we "own" our culture in the workplace? Our guest and old friend in this episode, Seamus Fitzgerald, has made a life out of culture change. He has grown up deeply appreciating his Maori culture and other Polynesian culture; h...
Learning About Leadership From High Schoolers 01.03.2022 1:03:29
We had two amazing high school students join us to discuss their journey of leadership. In the short span of just a couple years, these two students, Brody and Delaney, have learned lessons about leadership that take a lifetime for most. When you hear two 17-year-olds say that they want every kid who walks through their high school doors to feel like they belong . . . it catches your attention. Yo...
How The Term Innovation Gets Highjacked and Robs Us of Transformation 22.02.2022 1:01:47
A current leader in Groundwork, Jasmine White, shares key realizations she has made over the past two months participating in the program. Innovation emerged as a focal point of our conversation--especially the contribution it has in creating conditions for transformational change. Jasmine is the Executive Director of Capital Community Media and has moved to Salem from the opposite side of the cou...
The Merlin Advantage Part 2: Leadership On a Continuum 15.02.2022 54:04
With us again is Seth Elliott, author of The Merlin Advantage. Seth joined our show last year through a mutual connection for one of our listeners' favorite episodes (#33), to discuss ideas from his book. He was in town to speak at one of our monthly leadership sessions recently, so we had to get him in studio again and go deeper into his book. Seth is a joy to be with and this episode delves furt...
The Difference Between Transformation and Change: A Conversation With Jim Ferrell 05.01.2022 47:43
Jim Ferrell, bestselling author and Founder of Withiii Leadership Center, visited Groundwork to speak at our end-of-year banquet. We had to get him in studio for the second time to discuss concepts that are pertinent to what we teach within our institute. Jim has a vision for bridging divides and bringing people together, which is in line with our desire at Groundwork to create "conditions" for tr...
Organizational Change and Leadership Transitions 29.12.2021 59:57
The average school superintendent serves for about 5 years at a time, which makes education a breeding ground for organizational change and leadership transitions. Mary Paulson has served as the Chief of Staff for many superintendents; she has seen the reality of change up close. Change is difficult and the majority of people resist it. Mary provides such a great perspective from what she has lear...
Understanding Your Community is Part of Understanding Your Leadership 22.12.2021 1:03:44
The CEO of our local Chamber of Commerce, Tom Hoffert, joins us in studio. Together we discussed the interplay between what we know and what we learn. We talked about our community and what leadership means within a community; the principles of leading at the community level apply at all levels. Leaders bring people together, unite them, and galvanize them toward a common goal. Strong leadership i...
Growing People vs Problem Solving 14.12.2021 1:09:43
Too many of us, especially leaders, get caught up in problem-solving, day in and day out. This is not necessarily bad--problems need to be solved, after all. The question we should be asking is, who should be solving them? As a leader, getting caught up in continuous problem solving can lead to days that feel consistently busy, without much closure or direction. If we can learn to give people the...
Going into the Storm: Leadership Stabilization Techniques 07.12.2021 1:07:40
An experienced community leader, Tim Sinatra, joined us in the studio to discuss what he has learned from leading turnaround efforts inside of organizations. Tim has a breadth of knowledge valuable to anyone. This is a must-listen episode with a guest that we have wanted on our show for a long time. Salem is lucky to have him.
Building Your Leadership Brand Part 2: What Do People Say About You When You Leave The Room? 30.11.2021 47:47
Special guest and consultant Kay Hazen spoke at our leadership institute and we were lucky enough to steal a few additional moments of her time for the show. We pick up the conversation right where we left off when she last joined us, focusing on leadership brands. It doesn't matter if we hold the title of being a leader or not, if we are young or old, in our personal life or professional life. Wh...
Revisiting The Rooted Framework 24.09.2021 57:17
Over the past couple years, we have made a consistent effort to learn, grow, and improve our Rooted curriculum. In this episode, Chris and Tk Ford discuss several of the theoretical underpinnings of the framework. If you are curious about the Rooted curriculum or want some inspiration for the day, this is a great episode for you.
Rebuilding for Peace: A Paradoxical Approach to Sustainable Change 14.09.2021 55:30
Good friend and CEO/Founder of NGO Rebuild for Peace, Christopher Udall, joins our show. We have been wanting to get Chris as a guest for a while now and we finally found a mutual time to connect. Chris has already had what seems to be a lifetime of experiences across the globe, engaging in peacebuilding efforts surrounding illicit trades (human trafficking, drugs, etc.). This episode is both heav...
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