Steve Folland
Being Freelance
Freelancing? Being boss of your own life and business can be tough and isolating. But it can also be totally rewarding. Pick up tips, advice and strategies on how to make it as a freelancer, an solopreneur, as the owner of your own independent business - by hearing other creative freelancers share their experience. Hosted by fellow freelancer Steve Folland. Serving the world's self-employed with episodes since 2015. Come join us in the Being Freelance Community - You're not alone being freelance. www.beingfreelance.com/community
Author
Steve Folland
Category
Podcast website
Latest episode
Jul 5, 2026
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Episodes
Curate your career - Motion Designer Hayley Akins 27.10.2019 48:39
Hayley felt trapped working in-house on projects that didn’t inspire her, and although she moved from a sports broadcasting company to work with Google’s internal production team, she didn’t quite find the spark she was looking for. Since going freelance, Hayley’s found a way to attract the kind of projects that matter to her, and she’s produced work for both the Bill Gates Foundation and the Unit...
We are the product - Musician Rachel Mason 20.10.2019 37:31
Over the last 15 years, Rachel’s gone from unhappy administrator to IPSE’s Freelancer of the Year. Rachel teaches 1 on 1, she mentors choirs, she’s performed around the world and appeared as a judge on a SKY 1 TV show, and she runs workshops in schools and communities. And that’s not even everything. By taking her talent and finding plenty of different ways to apply it, Rachel’s been able to build...
Sink or swim - Designer Evan MacDonald 13.10.2019 33:37
Ready for a change, Seattle-based Evan and his wife bought one-way tickets to Argentina, and Evan went freelance full-time. That’s a sizeable change. Especially with 4 daughters under 10 in tow. Evan had never been to Argentina, but he did have some experience being freelance. He’d done it on the side of permanent jobs for years, always with the idea that he’d freelance full-time one day. Evan cha...
It works until it doesn't - Copywriter Hillary Weiss 06.10.2019 47:00
“I’m working way too hard for way too little money. How do I fix this?” That’s the question that triggered a series of business model shifts in just a few years. From charging hourly and then daily, to focusing on retainers for a while, Hillary tested what worked and kept refining it as she went. She now takes on high-ticket project work, and it’s giving her the freedom she’d been looking for. Hil...
Zig-zagging along - Graphic Designer David Dooley 29.09.2019 32:35
David developed an array of skills studying multimedia at university in Ireland, and he’d freelanced on the side of full-time gigs for years, as well as going solo for a while before one of his clients took him on as an employee. He didn’t stay long though. By then, David had caught the travel bug. From Ireland to Central America and everywhere in between, he’s spent the past couple of years trave...
Making your own rules - Copywriter Robbie King 22.09.2019 27:36
After working as a creative in an ad agency, where he developed concepts for big brands and worked across a range of media, Robbie was ready for something new. His work was fun and exciting, but it left him with no time for his own projects. And, while he admired those ahead of him in the industry, Robbie didn’t want to be them. He knew agency life wasn’t for him. Robbie now works remotely, living...
It's never as difficult as you think it is - Freelance Writer and Editor Sian Meades-Williams 15.09.2019 38:41
Sian started freelancing on the side 12 years ago, with one gig leading to another. When a job came along that was enough to cover rent, she left the security of employment without giving it much thought. 6 months later, Sian’s client folded and she was out of work. She bounced back and found her niche, built relationships with clients, and grew and edited her own successful website. She now write...
That first taste of bacon - Motion Designer Devon Moodley 08.09.2019 42:24
He’s now based in Amsterdam, but South African born Devon’s freelance story kicked off in New Zealand, where he worked as a motion designer and videographer for a church. After one of the congregation offered him his first freelance gig, Devon was hooked. “It’s like that first taste of bacon…” he says, “I got the bug.” Devon freelanced on the side for years while working full-time at Xero in Welli...
BONUS - Community Q&A with Kate Toon and Paul Jarvis 18.08.2019 37:02
We've had some amazing Live Q&As in the Being Freelance Community this year. So as a bonus here's just some of the amazing answers Paul Jarvis and Kate Toon gave to questions poised by freelancers in the group. These are just SOME of their answers, but you can catch the whole replay of each in video, in the group. Here we cover topics such as personal brand versus business brand cour...
Say yes and then work it out - Illustrator Melanie Chadwick 28.07.2019 44:21
When a two-year stint in Hong Kong inspired Mel to pursue illustration, she put her fine art degree to good use and began teaching art workshops to top up her income. Mel soon bought a Mac and taught herself how to use Adobe Illustrator and Photoshop, setting up a website and building a portfolio over time. Mel’s earned money in a variety of ways since then, experimenting with workshops, commissio...
Get started sooner - Copywriter Leif Kendall 21.07.2019 48:28
Working in a job he didn’t like with a bully for a manager, Leif was desperate for a way out. But, nearing 30 and expecting his first child, he didn’t have many options. After discovering copywriting and feeling drawn to it, Leif began freelancing on the side; going to networking events, building up his portfolio with “friend of a friend" gigs, and launching a website, all alongside his full-...
An umbrella of skills - Experience Designer Stefano Bellucci Sessa 14.07.2019 42:05
“Be the best boss you ever had,” says Stefano, and he’s trying to live up to that himself. From not letting an employer’s limits hold him back, to re-imagining work-life balance on his own terms, to developing a portfolio that’s not just about winning work, but about showing his journey too; Stefano tries to make his professional development and mental well-being a priority. With an “umbrella of s...
Walk the walk - Copywriter Emily Read 07.07.2019 41:29
After moving from her small island town to the big city of Brisbane, Australia, Emily set her sights on a job as a copywriter. She interviewed for positions but the market was tough, so she took on some nannying work to tide her over. As luck would have it, the dad from the family Emily worked for was a web designer, and he just so happened to need a copywriter. Emily partnered with him on some pr...
Don’t get mad, get better - Photographer Storm Santos 30.06.2019 34:30
After leaving high school in LA, where he was born and raised, Storm toured as a professional musician for five years before transitioning to photography. When a friend passed on a lucrative job shooting for Nike, Storm knew right away that this what he’d keep doing. He soon found that the best gigs aren’t usually so easy to come by, and when a friend told him “Don’t get mad, get better”, it stuck...
Being Freelance Podcast LIVE at IPSE's National Freelancers Day in London 23.06.2019 36:46
This week, we’re LIVE in London at IPSE’s annual event, National Freelancers Day. Steve chats to past IPSE award winners, Iona Bain (Freelancer of the Year 2018), and Harvey Morton (Young Freelancer of the Year 2018). Taking part in a school enterprise competition aged only 13, Harvey was given £25 to start his own company. He launched the IT Support business that’s been his side hustle throughout...
Protecting my health - Designer Tatiana Mac 16.06.2019 49:49
After graduating in 2008 during the Great Recession, Tatiana found herself looking for a next step that would make sense financially. Calling on the design skills she’d picked up as a kid, she started out freelance, sending personalised “Do you need a designer?” emails to everyone she knew. Tatiana’s come a long way since then, finding her focus as an independent designer who works with accessibil...
Moving the needle every day - Lead Generation Strategist Cathy Wassell 09.06.2019 42:55
Cathy only needed 3 days work when she first started out as a freelance social media manager, and she was lucky enough to fill those slots without too much effort. When she lost a client later down the line and found herself exploring lead generation strategies, Cathy retrained as a Facebook Advertising specialist, re-positioning herself and her services in the process. Cathy talks about her exper...
We are not entrepreneurs - Content Producer Nick Saalfeld 02.06.2019 37:54
“We don’t become freelancers to sell,” Nick says, “we become freelancers to do.” Nick tried the entrepreneurial route of scaling and managing people, but he soon realised it wasn’t for him. And yet, despite his reluctance to build an agency, Nick’s still going after those big money clients where budget is no issue. Find out how he positions himself in order to win that kind of work, what his take...
Building authority - Conversion Copywriter Paige Poutiainen 26.05.2019 47:37
Paige got her start on Upwork after moving to Finland for love. Struggling to find work in a country where she didn’t speak the language, Paige jumped into freelance life without much of a plan. She’s levelled up several times since then, using a mix of courses, mastermind groups, and authority building content to establish herself as a trusted expert. These days, Paige plans everything. She talks...
The best way to sell is not to sell - SEO Consultant Steve Morgan 19.05.2019 45:22
How do you find clients when you hate sales? Steve’s built his business through networking and word of mouth, and despite being an SEO consultant with the skills to drive traffic to a website, he prefers to work with people he’s connected to. Steve chats about managing his workload alongside a chronic illness and two kids under 5, and shares some of the techniques he’s used to find new clients, in...
Pay what you can - Podcast Producer Steph Colbourn 12.05.2019 43:48
Finding the right price for your services can be a tough one to crack. We’ve heard about all sorts of pricing models on the podcast before, but Steph’s the first to tell us she charges on a sliding scale. Steph tells her clients: "This is the least amount of money that I can make this project on, and this is the most amount of money that I would charge to do this project. Whatever you can aff...
Finding the sweet spot - Designer Tom Ross 05.05.2019 39:37
If you discount the 3 consecutive Saturdays he spent at Waitrose, Tom’s a thoroughbred entrepreneur. He started out knocking on the doors of local businesses at 16 years old, and then went from freelance to founder when he launched Design Cuts - a global marketplace of resources for designers. Tom loves his company, but he’s learnt some hard lessons along the way. He talks openly about his experie...
BONUS: Being Freelance Podcast LIVE in Manchester! 28.04.2019 48:09
Here's a bonus episode of the podcast, recorded live with IPSE at a WeWork in Manchester, UK, on 6th March 2019. It features previous guests Kelly Gilmour-Grassam (2016 guest) and Ian Paget (2015). How have they grown their businesses in the years since we last spoke? When we last left her Kelly was hiring her first employee. What happened next?!Ian was working full time at an agency whilst b...
Discovering myself again - Graphic Designer Lucas Gini 14.04.2019 32:10
Lucas says that setting up on his own was like discovering himself again. Learning to know himself, what his goals are, and how he wants to live his life. Right now that means trying to stay balanced in the Brazilian countryside, managing the graphic design work he does for clients alongside building his illustration portfolio. And as for the piece of advice he’d give his younger self, it’s one we...
Big juicy clients - Graphic Designer Lyndsey Yates 07.04.2019 37:46
Watching her partner Mark go freelance with great success, Lyndsey decided to join him. “If he can do it, why not me?", she asked herself. Now the founder of a small collective, Nine Dots Creative, Lyndsey’s on the hunt for some big juicy clients. We chat about the “Spark Up” business course Lyndsey took and how it lead her to launch Nine Dots, what life was like freelancing alongside Mark, a...
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