Behind the Stems

Ever wheeled a market trolley piled high and felt that little knot in your stomach? Same. This episode is a calm reset before busy season: I’m making the case that profit doesn’t happen when you quote or invoice, it happens when you buy. If you’ve been panic-ordering “just in case” stems, this is your sign to shift into profit ordering so your designs still feel generous while your margins finally...

Fifteen years ago, I was a stubborn, purple-haired, 20-something-year-old florist-in-training who thought I knew better than my teachers. (Spoiler: I didn’t… but I also kind of did) In this episode, I’m sharing the messy, unfiltered story of: Storming out of TAFE after an argument with my teacher (yes, I literally binned my bridal bouquet and walked out). Clashing with the old-school floristr...

I’m back in your ears, newly married, slightly bumbly and recording with a rolled ankle and a very full heart. Today’s mini-masterclass is for every florist who’s convinced bookings = being cheaper than the studio down the road. Spoiler: couples don’t buy with spreadsheets; they buy with feelings and justify it later I’m walking you through 10 specific reasons couples happily choose the higher-pri...

This week I’m sharing a story that made my whole week. One of my Wildflower Academy florists sent me an email after we rebuilt her proposals together, she’d been sitting in the 4–5k range for years, and within a couple of days she booked her very first $12k wedding. Cue happy tears. It got me thinking: why did she get that breakthrough with me, even though she was already in a big-name coaching pr...

It started as a rainy-day wander through my favourite secondhand store… and ended with a denim jacket, a $9 price tag and a full-blown business epiphany. In this episode, I share the story of how one surprise moment in a curated vintage shop flipped the way I think about pricing in floristry and why breaking down your costs line-by-line isn’t just exhausting, it’s keeping you from booking your dre...

This week, I’m getting real about the burnout season so many florists are in right now. If your bookings have slowed, clients are hesitating and you’re wondering if your business has a future, this episode is the pep talk + practical game plan you need. I’ll share the same three simple shifts I gave a florist in a strategy session this week, the ones that’ll help you: Stop chasing the ever-moving...

Okay flower lovers, this episode has been a long time coming ! Between being sick, a week away in Sydney and a bunch of tradies installing a new fence (hello, constant drilling), I’ve been dying to record this one for weeks. Inside Wildflower Academy, we just kicked off a brand new module called Cult Status  and I’m so excited to bring a taste of it to the podcast. If you’ve ever watched a cu...

Are you tired of performing for the algorithm just to stay visible? Feeling like every free moment has to be spent on reels, stories or filming content? You’re not alone, I feel it too, there's another way! You can build an incredible, high-end wedding floristry business without relying solely on social media. In this episode, I break down three powerful, data-backed marketing strategies that top...

Almost every florist starts their wedding career with a friend or family member saying, “Can you do my flowers?” And at first, it feels like such an honour. You’re excited. They trust you. You say yes. But what happens next is where so many florists go wrong. In this episode, I’m spilling the full story on how I’ve flowered 10 of my friends’ weddings (three of them as a bridesmaid!) and never once...

What if the biggest thing affecting your pricing isn’t your spreadsheets… it’s your stories? In this episode, I’m digging into the invisible forces that shape your pricing as a wedding florist. We’ll talk about how your beliefs, environment, and identity silently dictate what you feel “allowed” to charge and how to rewire that from the inside out. We’re covering: → Why charging based on emotion ke...

What do you do when the world feels too heavy to sell your work? This episode was born from a quiet message inside my new Instagram broadcast channel, The Secret Garden Club: "It feels inappropriate to post or promote right now, but enquiries are low. What do I do?" I’ve been there; Flashbacks to COVID lockdowns, glued to the news, second-guessing every caption. If you're in that place too, this o...

Let’s talk about the least sexy part of your business... Your systems.  Now, I know, when you think “profit,” you probably think marketing, bookings or big installs but I’m here to tell you that your CRM might just be your biggest money-maker. In this episode, I’m spilling the real-life stories of how using Dubsado has made me thousands of dollars, not hypothetically, but in actual booked wed...

You know what’s scarier than a quiet inbox in winter? A florist who believes they just have to “wait it out” This episode is your no-fluff, no-excuses pep talk to stop hibernating like a bear and start using winter as your business glow-up era. I share: The moment I realised her income wasn’t capped (and how I proved it to my accountant 👏) Why cutting costs isn’t the same as growing smart How win...

In today’s episode, I’m sharing the story of how I went from proudly avoiding the “business side” of floristry… to falling head-over-heels for systems, strategy, and automation, all because of one unexpected book: The 4-Hour Work Week. This book completely shifted the way I saw my business. I stopped thinking I had to do it all manually and started building a business that actually worked for my b...

In this episode, I’m chatting with Sophie, flower farmer, wedding florist and longtime Wildflower Academy member, about her incredible growth over the past year. From feeling stuck, scared to post, and unsure if floristry could ever be a "real business"... To fully booked seasons, over $75K revenue, 20 weddings, 10k budgets, dream freelance gigs and finally stepping into the creative, strategic bu...

Ever feel like you're sending beautiful quotes or moodboards… and hearing crickets? In this episode, I’m walking you through exactly what I include in my visual proposals to boost conversions and build trust without feeling like I’m “selling.” Whether you're sending a Google Doc or a beautifully designed PDF, this approach will help you turn interest into commitment faster and with less effort. We...

This is your permission slip to stop overthinking your content and start showing up as the version of you that dream clients actually want to hire. In this episode, I’m sharing a behind-the-scenes moment from a wedding that nearly broke me; locked gates, mean rangers, pouring rain and one very messy (but kind of perfect) video that reminded me what kind of content really lands. We’ll talk about: →...

In today’s episode, I’m sharing a story I’ve never really told before, the quiet decision that kept me playing small for years and what finally helped me shift into the identity of a real business owner. If you’ve ever called yourself “not a business person”, felt chaotic, messy, or like you just “fell into floristry”… this one’s for you. We’re talking about: → How identity shapes your behavi...