Behind the Signs Podcast

Business EN ↓ 31 episodes

A podcast for the people who power the sign industry. Hosted by Joe Arenella, founder of Sign Tracker, and his daughter Liz Arenella Toynes of Studio Dzo, Behind the Signs brings real conversations with sign shop owners, fabricators, designers, and industry leaders across the country. Whether you’re launching your first sign shop, scaling a growing team, or just looking for fresh inspiration, each episode dives into the stories behind the signs — the wins, the hard lessons, and the people who make this industry tick.

Author

Behind the Signs Podcast

Episodes

6: How to Choose the Perfect Name for Your Sign Business! 12.05.2025 35:16

What’s in a name? When starting a sign business, your name can make or break your brand. In this episode of Behind the Signs, Joe and Liz dive deep into choosing the right name for your sign company, what it communicates to customers, and how to avoid costly naming mistakes. 🚨 🔍 In This Episode: ✅ Does your business name limit your growth? What to consider before locking it in. ✅ Avoid legal t...

5: Starting a Sign Shop? Here’s What You Need to Know! 12.05.2025 51:20

Thinking about starting your own sign business? 🚀 In this episode of Behind the Signs, hosts Joe and Liz Arenella break down the essentials of launching a successful sign shop! From registering an LLC, choosing the right equipment, and finding your niche, to avoiding common pitfalls—this episode is packed with expert advice. 🔹 How do you register an LLC for your sign business? 🔹 What’s the best...

4: From Sweeping Shop Floors to Owning A Major Sign Shop: Mike Stephens 12.05.2025 1:00:48

In this episode we chat with Mike Stephens of Vital SignCo in Austin Texas. With many years in the industry, starting with sweeping the floors in a sign shop and moving up the ladder, Mike shares his biggest lessons learned in installations AND fabrication.

2: Year End Planning For Your Sign Shop! 12.05.2025 45:46

In this insightful episode of Behind the Signs, hosts Joe and Liz dive into essential year-end planning strategies to help you close out the year on a high note and set your sign business up for success in the new year. 🎉 From financial tips like maximizing cost of goods sold and managing vendor relationships to creative ways to show appreciation for your clients and employees, this episode is pa...

1: Hiring For Your Sign Shop: Building The Dream Team 12.05.2025 1:05:55

In this episode we chat about a question we get asked often: How do you hire good people on your team? We break things down by revenue point (0-$100k, $250k, etc) and see what roles should be filled first in your shop. Join us as we share stories, tips, and laughter, all while celebrating the vibrant world of signage. Whether you’re a seasoned professional or just starting out, there’s something...

3: Behind the Signs with Lori Anderson: Leading the Sign Industry & Building Community 12.05.2025 1:12:45

Joe and Liz welcome Lori Anderson, President and CEO of the International Sign Association (ISA). Lori shares her inspiring journey from music teacher to leading one of the most influential associations in the sign industry. 🚀 Join us as we explore: -Lori’s passion for the sign industry and the importance of removing “just” from how businesses define themselves. -How ISA advocates for sign compan...