Behind the Screens

Vista Cinema CEO Leon Newnham and Movio CCO Sarah Lewthwaite join Matthew and Simon again for a round table discussion of their experiences at CinemaCon, with everything from the incredible slate lineup to impressions of Top Gun: Maverick. We also break down the audience that comprises everyone seeing Everything, Everywhere, All At Once, and take a look ahead at pre-sales for fellow multiverse mov...

Matthew and Simon join us from the same location this week, talking direct from CinemaCon 2022 in Las Vegas! They give us their impressions from the event so far, and break down the big releases and audiences for the week with The Bad Guys and The Unbearable Weight of Massive Talent. Topics and times: Box Office Recap - 0:54 What’s happening at CinemaCon - 7:26 Next Week - 10:38

In the second part of our interview with Sam Clements of Picturehouse we discuss Picturehouse's unique staff-driven take on film programming, and their distribution. Matthew and Simon analyse the audience for Fantastic Beasts: the Secrets of Dumbledore, as well as the usual box office results for the weekend, and a look ahead at the pre-sales audience for Doctor Strange and the Multiverse of Madne...

Sam Clements, Head of Marketing & Membership at Picturehouse, joins us for part 1 of a 2-part interview, today examining how Picturehouse has created its cinema communities through the unique application of local-driven membership designs. Matthew and Simon bring us all the numbers and audience analysis for Sonic the Hedgehog 2, Fantastic Beasts: the Secrets of Dumbledore, and Michael’s Bay’s...

It's a Movio all-stars episode this week with Ryan filling in for Simon, and Christine Rizzolo joins us for a new monthly segment, where she and Matthew examine the audiences for films of the previous month. This time, we're examining a bit more than March, and taking a look at the first quarter of 2022, as well as covering the box office for Morbius, Sonic the Hedgehog 2's early release, and Ever...

Steve Davis, Exhibition Director of Digital Cinema Media (DCM), joins us this week for an in-depth look at cinema advertising; how campaigns work, the hurdles of implementing cinema advertising, and the payoff and impact compared to other forms of advertising. RRR brings in the numbers and audience breakdown for this week’s box office. Topics and times: Box Office Recap - 0:43 Interview with Steve...

After a week largely of holdovers in the box office, we’re joined by the incredible Shelli Taylor in an interview where she takes us through how Alamo Drafthouse navigated the devastating impact of the pandemic, and the unique Alamo experience that has defined them for years. As always, we bring box office analysis for this week’s biggest films, and Matthew and Ryan examine the anime-fan audience...

We examine the holdover audiences for The Batman, and dive into the incredible performance of alternate content in cinema with BTS’s single-screening live concert. Then Christine Rizzolo joins us once again to talk about some of her incredible analysis and advice on how exhibitors can bring moviegoers back to the cinema with the pulling power of Oscar-nominated films. Topics and times: Box Office...

As The Batman sweeps the box office in its opening weekend, we take a look at the audiences, numbers, and are joined by Sharon Strickland, CEO of Dendy Icon Group to talk all about her experiences and what makes Dendy Icon unique Topics and times: Box Office Recap - 0:32 Interview with Sharon - 5:38 Next Week - 22:12

After a quiet week at the box office, we’re joined by two special guests, Francisco Schlotterbeck, CEO of Maya Cinemas, and Andrew Brooks, Executive Director of Sales and Marketing at Santikos Entertainment, for a deep dive discussion into how their businesses work, and what makes them unique. Topics and times: Box Office Recap - 0:35 Interview with Francisco and Andrew - 2:40 Batman pre-sales - 3...

Ryan Provencher joins Matthew again as we chart the audience and box office results for Uncharted as Tom Holland dominates the screens around the world. Our guest, Mohit Bhargava, Chief Marketing Officer of TGV Cinemas, talks us through the unique makeup and challenges of the multicultural audiences in the Malaysian cinema landscape. Topics and times: Box Office Recap - 0:36 Interview with Mohit B...

This week we welcome Damian Kernahan, Founder and CEO of Proto Partners, to talk about his experiences and views on the state of the guest journey in cinema; where it excels, where it falls short, and where it can make changes to improve. Matthew and Simon tackle the post-superbowl numbers with Death on the Nile, Blacklight, and Uncharted's international release, and examine the audiences behind t...

This week we take a look at who returned to the cinema for a laugh with Jackass Forever , and then we dive headfirst into the importance of Moviegoer data with our own Christine Rizzolo, Senior Account Manager - Media & Operations. How audience targeting has adapted, who’s returning to cinema and at what frequency, along with how to use your moviegoer data to target an audience for a film that...

While this week may have been light on new releases, we're not light on new things to talk about. Grainne Clarke, Managing Director of the Event Cinema Association joins us to talk about the evolution of Event Cinema, from new risers of K-pop and 4DX, to how event cinema is marketed, planned, and received by audiences around the world. Box Office Recap - 0:15 Interview with Grainne Clarke - 4:16 N...

Matthew and Simon take a look at how the streaming landscape has developed following Netflix announcing their results. We look at Spider-Man’s latest milestones, the audience behind the Scream opening weekend compared to this past weekend, and new release Redeeming Love. Topics and times: Streaming landscape - 1:24 Box Office Recap - 5:32 Next Week - 9:56

Behind the Screens is back in 2022 with our second season. Starting the year off, we take a look at the people behind the box office for the Martin Luther King Jr Weekend, with the debut for Scream (2022), and the continued success of Spider-Man: No Way Home. Topics and times: Intro to Season 2 - 1:17 Box Office Recap - 1:55 Next Week - 12:56

We have a double-feature episode to finish the first season of Behind the Screens! With Spider-Man swinging into cinemas with incredible success, Matthew and Simon as always bring you the numbers and audience analysis for the mega-hit, then we’re joined by Benjamin Zeccola to talk about the history of Palace Cinemas, exactly what an ‘epic pour’ means, and what makes them unique. Finally, to finish...

In a bittersweet interview this week, Matthew and Simon have a conversation with William Palmer, Co-Founder and CEO of Movio, as he leaves the company this week, reflecting back on the history of Movio’s business, the growth of the industry around it, and where the future may take Movio and Will himself. Box office numbers and audience analysis for the new release West Side Story, and holdovers in...

Join Matthew and Simon this week as they look ahead to the astronomical pre-sales for Spider-Man: No Way Home, and what it might represent for pandemic moviegoing habits, before the second half of Matthew’s in-depth interview with Adam Posner on Loyalty, which began with part 1 in episode 22. Topics and times: Box Office Reap - 1:10 Interview with Adam Posner - 8:00 Next week - 20:10

Madeline Di Nonno , President and CEO of the Geena Davis Institute joins us this week to talk representation, research, data, and measuring the success of the Geena Davis Institute’s impact on representation in film. Debut weekend numbers and audience analysis for House of Gucci and Encanto. Topics and times: Box Office Reap - 1:07 Interview with Madeline Di Nonno - 8:11 Next week - 31:16

Two Ryans join us this week with Simon away, as we explore the box office and audiences for the debut weekend of Ghostbusters: Afterlife and King Richard. Ryan Miner, VP of Digital Strategy at Megaplex Theatres, joins us to talk about how Megaplex engages with their community and creates incredible successful campaigns to bring moviegoers back to the cinema. Topics and times: Box Office Reap - 0:4...

Matthew and Simon break down the weekend’s box office with the second weekend of Morvel’s Eternals and the debut of Clifford the Big Red Dog. Adam Posner joins us for Part 1 of a rich interview into global loyalty trends, his study ‘For Love or Money’, and how the self-coined term ‘joyalty’ can change how exhibitors look at the customer experience. Topics and times: Box Office Reap - 0:55 Intervie...

Matthew and Simon runs us through the numbers and audiences of the opening weekend for Marvel’s Eternals, as well as holdovers on Dune, No Time To Die, and Venom: Let There be Carnage. Tyler DiNapoli of Bleecker Street joins Matthew to discuss all things arthouse and specialist cinema, as well as the overlaps of theatrical and home entertainment. Topics and times: Box Office Reap - 0:46 Interview...

This week, Matthew has his first interview diving into the production side of film, speaking to John Barnett, Founder of Endeavour Ventures, and David Strong, CEO of the New Zealand Film Commission to talk about what makes a film a New Zealand film. Simon returns to review the weekend box office for the end of October. Topics and times: Box Office Reap - 0:36 Interview with John Barnett and David...

Ryan and Matthew break down Dune’s domestic release weekend, as well as Ron’s Gone Wrong and this weekend’s strong holdovers. We’re also joined by Zidane Lamrani, Group Marketing and Communications Director for ELAN Group and Novo Cinemas, ahead of the META cinema forum this week to break down how he’s applied his wide experience to the cinema industry in the Middle East. Topics and times: Box Off...