Open Pixel Studios

Behind The Pixel: Closing The Animation Communication Gap

Business EN ↓ 66 episodes

This podcast helps bridge the knowledge gaps between marketing and creative teams. Episodes explore how to communicate creatively, production hacks that save time, and unique solutions to ongoing creative problems. Open Pixel Studios is a women-owned (WBENC) certified animation studio in Massachusetts that creates custom animated marketing content. Hosts Will Colón and Kathryn Taccone are co-founders of Open Pixel Studios with years of industry experience in sales, marketing, animation, design, and education. Submit a question to the pod! -> openpixelstudios.com/podquestion

Be sure to visit the podcast's website and support the creator: www.openpixelstudios.com

Author

Open Pixel Studios

Category

Business

Podcast website

www.openpixelstudios.com

Latest episode

Aug 1, 2024

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Episodes

013 - Hack - Avoid These Questions When Getting an Estimate 06.05.2023

Will describes a quick hack to avoid certain questions when asking for an estimate. There is no such thing as a bad question, but try to avoid these at all costs when getting a price. See what we did there? If you have a topic or question you’d like us to cover, submit it here! -> ⁠⁠ openpixelstudios.com/podquestion⁠⁠   ⁠⁠Learn more about this podcast here⁠⁠ . ⁠⁠EMedia⁠⁠ produces the podcast in...

012 - BYB - How To Analyze Animation Costs 29.04.2023

Why does the cost of animation vary so much? In this episode, Will and Kathryn try to answer this question. Whether you've never worked with animation or you've created hundreds of projects, this problem seems to persist. Tune in to learn what factors affect your costs. If you have a topic or question you’d like us to cover, submit it here! -> ⁠⁠ openpixelstudios.com/podquestion⁠⁠   ⁠⁠Learn mor...

011 - Hack - Maximize ROI Through Repurposing Animated Content 22.04.2023

In this hack, learn how to increase your ROI on animated content and maximize your assets by utilizing your video in new ways! Kathryn Taccone will walk you through many ways to re-think your next animation content strategy! If you have a topic or question you’d like us to cover, submit it here! ⁠⁠ openpixelstudios.com/podquestion⁠⁠   ⁠⁠Learn more about this podcast here⁠⁠ . ⁠⁠EMedia⁠⁠ produces th...

010 - 1-on-1 - Alex Salsberg at PokeGravy Studios 15.04.2023

Kathryn and Will sit down with the indie animator, writer, and teacher Alex Salsberg to discuss how he works with his clients to achieve a successful animation project and gives his best advice to anyone looking to create animated content. Alex always inspires us to build a community around creativity; we think you’ll also love this conversation. “I Loved This Conversation” is Alex Salsberg’s podc...

009 - Hack - Organize Your Script for Animation 15.04.2023

In this short Hack episode, Will gives away tips to think about script structure for animation. Generally, you may know what you want to say; you have to put it in the right format for the creative to give you their input. Check it out! This podcast is also ⁠⁠uploaded to YouTube⁠⁠ . If you have a topic or question you’d like us to cover, submit it here! -> ⁠⁠ openpixelstudios.com/podquestion⁠⁠...

008 - BYB - What are Your Options for Outsourcing Animation 08.04.2023

In our longest episode yet, Will and Kathryn review all of your options for outsourcing animated content. They explore DIY Options, Gig Economy Platforms, Freelancers, Studios, and Agencies, give their takes on the Pros and Cons of each option, and share their love of cooking shows.  This podcast is also ⁠uploaded to YouTube⁠ . If you have a topic or question you’d like us to cover, submit it here...

007 - 1-on-1 - Traci Wolfe at Amherst College 01.04.2023

Open Pixel co-founders Will and Kathryn talk shop with Traci Wolfe, the Senior Director of the Amherst Fund at Amherst College. They discuss how Amherst utilizes the medium of animation to communicate with students and alumni across classes and across the world. They also examine the realities of the medium of animation within higher education. This podcast is also ⁠uploaded to YouTube⁠ . If you h...

006 - Hack - Create Guidelines for Your Brand Motion 25.03.2023

For this Hack, Will describes a way to think differently about the brand motion when you’re re-doing old videos on your website or need to update those brand guidelines. How does your brand move? This podcast is also uploaded to YouTube . If you have a topic or question you’d like us to cover, submit it here! -> openpixelstudios.com/podquestion Learn more about this podcast here . EMedia produc...

005 - Hack - Tips for Working with Scratch Audio 25.03.2023

For our first Hack, Kathryn describes a way to utilize Scratch Tracks and temp audio for your productions.  This podcast is also uploaded to YouTube . If you have a topic or question you’d like us to cover, submit it here! -> openpixelstudios.com/podquestion Learn more about this podcast here . EMedia produces the podcast in Easthampton, MA.  Produced by Jackson Foote Written and Created by Wil...

004 - BYB - The Most Common Animation Terminology 18.03.2023

A/B Testing? Rendered? Animarketing? Okay, we made that last one up. Often the language of animation can be confusing. Will and Kathryn break down which terms are essential to remove the barrier to entry when working directly with a creative studio so we can communicate effectively as we move through the animation workflow. We acknowledge the terminology we all use is handed down through education...

Bonus - Conversations with Will at UC Denver 11.03.2023

Get to know Will Colón! Listen in as he talks with a group of students mentally preparing to enter the creative economy. In this special bonus episode, Will chats with Jeremy Brown, a Senior Instructor and Program Director of the Digital Animation Center at the University of Colorado Denver. Jeremy is a professional VFX Artist with over ten years of experience as a digital compositor and 3D artist...

003 - BYB - Defining The Animation Production Workflow 11.03.2023

In this episode, Kathryn and Will review what you should expect in a typical animation production workflow and offer advice on what kind of feedback should be given at each stage/step/review and when to expand your imagination, all without skipping over some great jokes. This podcast is also uploaded to YouTube . If you have a topic or question you’d like us to cover, submit it here! -> openpix...

002 - BYB - When to Use (or Avoid) Animation as Content 04.03.2023

Will and Kathryn explore when it’s beneficial and when it’s detrimental to utilize animated content in your marketing strategy. We’ll provide examples of appropriate and inappropriate scenarios and why sometimes not using animation is the right choice (which we know sounds crazy coming from a group of animators who always want to use animation. This podcast is also uploaded to YouTube . If you hav...

001 - BYB - How to Utilize The Medium of Animation 25.02.2023

In this episode, Will and Kathryn discuss options you might want to consider if you're looking to dip your toes into using the medium of animation for your business communication efforts. They'll also talk about how creatives can approach better naming their products. Also, listen to Will's singing voice and stick around to learn about another Bad Idea. This podcast is also uploaded to YouTube . I...

000 - BYB - The Marketing and Creative Gap 11.02.2023

In this episode, you'll be introduced to Will and Kathryn, the co-founders of Open Pixel Studios. We’ll briefly examine the knowledge gap between the people who buy animated content and those who make it and hopefully gain a little understanding of each other’s perspectives as we start to "mind the gap." Also, discover Kathryn's opinions on Michael Bay's next project and stick around to learn abou...

Trailer - Behind The Pixel - An Open Pixel Studios Podcast 07.02.2023

What is the medium of animation? How can we use the animated medium in our marketing content? Who are these people, and why should I listen? All great questions. Welcome to Behind the Pixel, a podcast aimed at fixing the communication problems between marketing/communication professionals and the good people who make creative content through the lens of the medium of animation. Your hosts, Will Co...

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