Behind The Madness

James and Jamie are back, in this episode they are talking tips and tricks to help you get more conversions for your website. SEO, social media, ads what works? The pair delve into how you should target your audience using buyer personas and giving website visitors what they're looking for straight away.

James welcomes Jamie back as they discuss high value content and what they see as valuable in a congested world of content. https://stevenbartlett.com/the-diary-of-a-ceo-podcast/ https://garyvaynerchuk.com/podcast/

In this episode James has locked himself in the studio to get stuck into CRMs and why we need, or don't need them. Excel may be good enough people think but James digs deeper and weeds out the reasons why a quality CRM won't just help GDPR and data handling, but also cross-department harmony and customer service. HubSpot is James's CRM of choice and he explains why. Our blog - 5 Reasons you don't...

Marcus picks James's brain on his knowledge of buyer personas in this latest episode of Behind the Madness. What is a buyer persona and why do you need one, or more? James explains how to start compiling this incredibly important piece of information and who should be involved in it's conception. 

Is print media as effective as it used to be? We spoke to Scott, owner and founder of Vue Media, to discuss the exciting new possibilities in video brochures. As a marketing tool, it could do more to engage your key customers than you realise. Dive into the ground-breaking brochures that are revolutionising video marketing.

Come behind the madness for your top up of wellbeing advice. This week James sat down with the owner of For The Love of Lemons , Ayesha Shahid, who told us exactly how that extra takeaway is affecting our productivity. Ayesha shares her years of nutrition coaching experience, and dives into the science behind good diet and hydration. If you're lacking for energy, or are getting way too stressed ou...

In this episode of Behind the Madness James and Jamie delve deep into the marketing ideals and strip the process to make it more understandable. Everything from lecturers throwing foam balls to ridiculous Instagram reels. They talk about how being authentic and helpful is key and demystify the processes into non-scary terminology.

"Failing to plan is planning to fail" is a quote that rings true for this week's episode as James and Jamie pull the curtain back on systems and processes! How to create, when to implement and why they are a real business growth hack to fuel success.  If thinking less but achieving more sounds good to you, then this one is not to be missed, systems and processes can streamline your workflow and de...

Behind the Madness is back - this episode's focus is well-being! Mainstream modern-day society sees a lack of sleep, working all hours, no social life and sole focus on business ventures as badges of honour but unfortunately, most people are getting it wrong. Some of the most successful people in the world prioritise themselves, knowing that for their business to perform that they need to be at th...

Behind the Madness teams up with HubSpot as James and Sean discuss the best sales tips to help your business increase sales by offering your customers a world-class experience. This is not one to miss, if you're looking to grow your business and generate more sales then tune in to this quick-witted, simplified approach to sales and lead generation. Join James and Sean now - feet up, headphones on...

Bored of "tips for social media success" appearing everywhere you look whilst never really knowing which tips, tricks or hacks will actually work, well us too!!  James and Jamie sit down to go through 20 of the common tips when it comes to succeeding on social media - there are some interesting truths and some reaffirming thoughts but most of all there's no bullshit here just transparency around h...

This week on Behind the Madness, James and co talk about teams and how improving collaborations can greatly improve customer satisfaction and experience. Sales and marketing working together help align marketing campaigns, improve products and brand retention by utilising sales teams' customer-facing experiences combined with marketing departments' data and research. Understanding your customer mo...

James and co this week are joined by Claire, who as a Mum and entrepreneur has a lot to juggle including her social media presence - so what does Claire think of short-form video? Well, this episode is all about how important content like Instagram Reels is, how best to approach them, and some top tips from Claire on how to make them work for you and your brand! If Reels, TikTok or YouTube shorts...

Upskilling is pivotal to ensuring you and your team deliver the best for your customers, which will subsequently grow your business! We are often too busy and don't make time for learning and raising our game - this normally doesn't appear to be a problem in the short term but it also isn't smart or effective long term. In today's episode, it's double trouble with James and Jamie talking about the...

Brands need to stay up to date and align with their target audience, these are two of the reasons we tore up the Method blueprint and came back with something stronger and more personal! James and co open up about the importance of the Method brand, what it stands for and why we wanted to freshen things up - so this one is for you but about us, because growth in business is at our core and therefo...

James, Paul and Jamie cover the importance of keeping your brain active. Many successful CEOs have hobbies to keep their brains in that active state. Replacing work-related thoughts with a mentally stimulating hobby, is one of the most productive and mentally refreshing things you can do.  Running a business can feel like you’re juggling plates 24/7. And now that our working world can be far easie...

Automation and being smarter with your day-to-day processes are key to reducing time spent on boring, repetitive tasks, as well as opening up time to focus on more important, growth targeted areas! Join James for a sit down all about automation and how you can utilise it to optimise how you work. Learn to build businesses that are smarter, more time conscious and that save on resources. So, you kn...

Behind the madness is back and this time we've got a Q&A all-around Social Media, whether you're starting out or looking to grow then this one is for you!  James puts Method's social media manager on the spot with questions on how social media works, how to utilise it for your business and ways to "win" on socials. This episode is short, sharp and to the point so pull up a chair, pop in your h...

Building a brand that is popular, long-term and most importantly connects a business to their audience is a higher priority than ever before!  If you're a business owner, part of a marketing team or an entrepreneur in a startup then this one is to help guide you through the noise and lay the foundations to building a long-term business through the power of brand!! James, Paul and Jamie share some...

Business is ever-evolving, both online and off!! James, Paul and Jamie are back with episode 15 to discuss what's changed and what hasn't. Aimed at helping business owners and entrepreneurs shape their businesses in 2022 to deliver the growth we are all after. We talk social media, personalisation, short-form video and even a bit on the metaverse to help you keep up with the pace of business in to...

Welcome back to another episode, this week sees James talk through business strategy and how business owners, entrepreneurs and department heads can map out theirs.  James is joined by Paul and Jamie for a collaborative conversation that lays out what a strategy is and importantly the key areas to include... Buyer personas and SMART goals are two of those pivotal ingredients as they help you to pi...

Tune in to episode 13 to map out your next big business idea and get the cogs moving! James talks through the all-important steps to taking a concept from thought to a real, breathing business by building solid foundations and pivotally validating your idea to ensure that you create the best possible offer for your customers without wasting time or money!  2022 will see more side hustles, business...

The life of a business owner is 24/7, 365 but making the conscious effort to step out of your business and allow your body and mind to reflect is hugely beneficial for both you and your company's success!  In this episode of Behind the madness, James looks at how business owners, like himself, can embrace the Christmas period as an opportunity to hit reset, recharge their batteries and even develo...

Today's topic - Adapting as a business owner to the speed of change we live in.  We're a small business, and as such, we have the ability to change direction very quickly. We don't need multiple strategy meetings to decide what we should be doing, we can go on a mixture of gut experience and data. And with the speed of change due to the tech advances, since COVID-19, this has really helped us to s...

On Behind the Madness today we discuss HubSpot and our experience with it over the last 5 years! James talks through how as a business owner it has helped him organise systems, manage prospects and clients whilst helping a string of other people do the same. Fundamentally, this episode is a candid, conversational opinion on HubSpot and how Method has adopted its tools to grow and better the busine...