Behind the Curtain with Lauren Shippy

If you're feeling like you have some of your bigger picture strategy in your head, and some on a piece of scrap paper somewhere - this is a chance to get it all down in one place for 2021. Join us for a sneak peak into our Goal Setting Workshop that we hosted earlier in December, as we guide you through the process of planning your strategy for 2021.  If you enjoyed it and want more of all of...

In this episode, we're sharing 3 essential elements that make marketing work! Marketing engines are complex, and sometimes overwhelming, but today we're simplifying it for you. Listen in as we share what you can do to prepare for 2021.  *Miss our goal setting workshop for 2021? Grab the replay here .  If you loved what you heard in this episode about the Mastermind and want to be a part...

In this episode, we're breaking down some of the key elements that you need to start preparing for 2021. There is opportunity that comes through reflection - the numbers of the business or non-profit tell a story. Today we're looking at what story they tell, and how you can use them to prioritize initiatives and your time moving into the new year. To work through the free PDF guide we're refe...

You need these in your life! Good habits serve as the foundation that fuels impact, revenue growth, and just plain growth as a person. Listen in as we share the top 7 habits that have led to game changing impact for us. The free PDF download featuring all 7 of these habits is available here (don't forget to grab it). And - if you want to get your baseline habits and routines down that will lead to...

This season has felt "foggy" for many, harder to stay on mission with our work and families. But today we're talking about 5 tangible ways that you can continuously learn to get yourself out of that fog - its simple, practical and powerful - don't miss it.  Grab the free PDF here to put pen to paper and make this strategy yours. If you want to get your baseline routine and habit plan solidifi...

In this episode, we're talking about how you can go after those distractions with a fly swatter! Protect your time, refuel yourself, increase impact. Listen in as we share very practical tools to reduce the "noise" around you and work on what matters most.  For the free PDF that outlines alllll of these good things - click here . If you want an easy guide that walks you through the process of...

In this episode, we're talking about some key questions that you can ask to make more time for the things that you want to get done, but can never seem to make the time for them. More intentional time = greater impact and greater impact = greater success in family life and your business.  Listen in as we share some tangible ways you can increase your productivity and eliminate unnecessary bus...

We're kicking off Season 2 of The Strategy Game podcast! In this episode, we're looking at 7 things that can cause us to get stuck in our lives and businesses and how we can gain an awareness that brings clarity. Listen in as we share some tangible strategies that you can use to kick-start your motivation.  Growth is painful. Change is painful. But, nothing is as painful as staying stuck wher...

In this episode, we're talking about 3 things that you can do to scale your business or non-profit in this season!  For more strategy tips, head to StoryWork or enroll in The Strategy Masterclass .

In today’s world, there’s a lot of content that is required for development and when you’re an entrepreneur, you have to wear so many hats, and this part can get overwhelming - keeping up with sending regular email blasts, updating the website, and regular social media posts. In this episode, we’re covering 3 ways to combat overwhelm when it comes to content strategy. Don't forget to grab the free...

In this episode, we're sharing a simple guide to getting clarity on your content strategy. We can all struggle with juggling so many platforms and so many formats of content. With these questions, we'll focus in on the channels and type of content that are most important, so that you can reach and convert customers. Grab the free PDF guide here . 

In this episode, we're talking about messaging. We all know content creation is key to growth in our businesses and non-profits, but a lot of times it can feel overwhelming, like a never ending hamster wheel. Today we're unpacking a few simple questions that you can ask yourself and your clients in order to solidify your marketing language. Don't forget to grab the free PDF here .  And for mo...

In this episode, we're speaking specifically to our entrepreneurs and founders of non-profits - and giving you a sneak peak into our Strategy Game Mastermind . I'm recapping our lightbulb moments from our June Mastermind (there's SO much gold here), and sharing tangible takeaways related to how to get clarity on what you need to do next, and how to scale.  If this spoke to you - join us in th...

In this episode, we're talking about how to open up a new market space and create new demand for your product or service. It's about creating and capturing uncontested market space, and being a game changer, rather than just an out performer in the marketplace.  We're unpacking a key framework to help you unlock new value - and sharing a free PDF guide here to work through as you listen (or a...

So we all know about those business plans.....the long, drawn out, 20+ pager that after drafting no one ever reads, let alone puts into practice. In this episode, we're sharing a tool that can ignite continuous clarity for you on what to do next in your business - from your offerings, to marketing language, to revenue streams. Listen in as we share - and be sure to grab the free PDF to work throug...

In this episode, we're talking about one tool that can help you generate new customers. It doesn't take a lot of time and we're going to give you a guide to execute on it. Listen in as we lay out a strategy that you can use to identify new customers and capture current non-customers in a way that's relevant to them. Grab the free PDF guide that goes along with this episode, and work through it to...

In this episode, we're talking about one simple, free thing you can do that will move the needle for you this year (yes, even in this season). It doesn't take a lot of time and we're going to give you a guide to execute on it. Listen in as we lay out a strategy that you can use grow your business for the rest of the year. Grab the free PDF guide that goes along with this episode here ! For more st...

In this episode, we're sharing the thing you need to do before even thinking about tweaking any of your marketing in this season - it's foundational, it's strategic, and it creates clarity.  Listen in as we unpack a necessary tool that you can apply right away in your business - all around creating delight, that in turn creates raving fans.   Head here after you tune in to download this...

Our deepest needs as humans are to be seen, known and heard. When we feel like someone (or a company or product) “gets us” and resonates with us, we are instantly attracted to it. If I feel like someone hasn’t taken the time to understand me, I write it off. Marketing language is meaningless if it isn’t relevant. In this episode, we talk about what the most important tool we can use to understand...

Be with them.  Right now as I write this, we’re starting to slowly emerge out of quarantine. We've had lots of time as a family to truly be with each other. We can see each other, live in the same house, but not truly be with each other. Prior to the quarantine, our weekends would fill up with events, date nights, birthday parties, boating, and all kinds of fun activities. We would be home in...

In this episode, we talk about the 3 customer types that we need to understand in order to re-open successfully. The customer base is now divided and it's important that we understand the differences between these customer types so that we can create a plan to bring them back safely. Listen in as we highlight them in more detail. www.storywork.co

As we begin to put together a re-open strategy for our businesses, active listening with yourself, your team and your customers becomes critical to delivering safety, and building brand trust. In this episode, we talk about what active listening is, and how to translate your findings and realizations into a strategy in this season. www.storywork.co

Why does alignment matter so much right now? Without continuous alignment - we encounter a lack of clear direction, a lack of connection between the organization’s vision and operations, and a team that may feel like they’re not able to maximize their performance. Here’s a framework that can help you as a leader, practice continuous alignment: The Continuous Alignment Framework: Listen -> Ident...

In times of volatility, fear and uncertainty arise. What we’re experiencing can feel scary, unsettling, and uprooting on many levels. We’re out of our normal routines, our work situations are probably changing, and protecting our safety is taking priority. I began to think about what we might learn right now. When we encounter things that “uproot” us, the benefit is the wake up call or the reset t...

Grab your journal and set aside 30 minutes - as you move through this practical exercise, the goal is to create clarity on what you can do right now, and gain some glimpses of the future. Here are 3 focus areas that you can use to conduct a GAP analysis for your company, movement or non-profit. www.storywork.co