Shruti

Behind the Brief | Honest Stories from the World of Marketing

Business EN ↓ 30 episodes

Author

Shruti

Episodes

The Brief Uncovered: Winning as a Fractional Product Marketing Manager | Ft. Jonathan Pipek 02.05.2025 20:07

Being a fractional PMM isn’t just about strategy—it’s about mastering the art of influence, navigating client pushback, and learning when to say yes and when NOT to. In this episode of Behind the Brief, I sit down with Jonathan Pipek to uncover what it really takes to succeed as a fractional PMM in B2B SaaS. We break down: ✅ How to handle clients who ignore customer feedback ✅ Strategies for bui...

Master B2B Storytelling in the Age of AI: Tools, Tips & Insights| Ft. Divya | GTM Expert 01.05.2025 19:08

Storytelling is the heartbeat of product marketing — but in today’s AI-driven world, crafting impactful narratives is both an art and a science. In this episode of Behind the Brief, I sit down with Divya, a Senior GTM Marketing Manager at Compt, to explore: • How to define clear and compelling B2B messaging • The biggest misconceptions about storytelling in SaaS • How AI tools are reshaping conten...

The #1 Mistake That Kills Early-Stage Startups (And How to Fix It) | Ft. Micah McGuire 01.05.2025 22:20

Why do 90% of early startups fail to stand out? (Hint: It’s NOT what you think.) In this debut episode of Behind the Brief, we’re sitting down with Micah McGuire — a 0-1 product marketing expert who’s helped countless startups avoid costly missteps and nail their messaging before they launch. Whether you're building your first SaaS or refining your go-to-market, this episode is full of gold....

Welcome to Behind the Brief | Honest Stories from the World of Marketing | Intro 30.04.2025 1:26

Ever felt like you’re the only one figuring things out as you go in marketing? You’re not alone. Welcome to Behind the Brief—the podcast where we talk about the real, unfiltered side of marketing. In this episode, I’m sharing: ✅ Why I started this show (spoiler: I’ve had my share of tough moments too). ✅ What you’ll get weekly (hint: just real stories). If you’re tired of polished case studies a...

How to Stand Out as a Product Marketing Manager in 2025 | Ft. Amruta, PMM Leader @Amazon 01.04.2025 27:18

Looking to break into product marketing or stand out in your next PMM interview? 🚀 In this episode of Behind the Brief, I sit down with Amruta Hunnurkar, a seasoned Product Marketing leader at Amazon Alexa Echo (EMEA), to talk about: ✅ What hiring managers really look for in PMM candidates ✅ Why most job descriptions are broken (and what to do instead) ✅ How to position yourself like you would...