Bryan Elliott

Behind the Brand with Bryan Elliott

Business EN ↓ 207 episodes

Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand. Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into pract...

Author

Bryan Elliott

Category

Business

Podcast website

behindthebrand.tv

Latest episode

Jun 29, 2026

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Episodes

Defense DOESN'T Win Championships | LA Galaxy 13.12.2024

Tom Braun is the President & COO of the LA Galaxy , current MLS champs! Tom breaks down how he and the team at the LA Galaxy have built their brand and approach winning the hearts and minds of fans--and championships. Special Thanks to our Sponsor WHOOP! Use my special link and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough to wear non-stop thanks to new, durable Supe...

How To Manipulate People for Good | Harvard-educated High-Performance Coach, Olesya Luraschi 02.12.2024

Olesya Luraschi is a Harvard educated Leadership and High-Performance Coach. My interests lie in helping people achieve their full potential and using psychological science to improve their lives. Her areas of focus are: Leadership coaching, Performance coaching and Mindset coaching Special Thanks to our Sponsor We Feed Raw! We’ve had dogs in our family for the last 20 years. Our current pups Bear...

You DON'T Have a Brand, You Just a Logo If You're Doing This | Marty Neumeier 25.11.2024

Marty Neumeier is as written many books on design and brand as one of the foremost thinkers on how to build a brand. His books include, The Brand Gap, Zag, The Designful Company, The 46 Rules of Genius and more. Do you have a brand or a logo? Listen to this discussion between host Bryan Elliott and Marty. Special Thanks to our Sponsor WHOOP! Use my special link and get a great deal on a new WHOOP...

This guy makes $2M per month from a company he started 11 months ago 11.11.2024

Nate is the inventor and founder of Underbrush gum , the world's first remineralizing gum, which earns him $2M per month in sales. It's 3-4x more expensive than typical gum you buy at the store but it's much healthier.  Special Thanks to our Sponsor We Feed Raw! We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017...

No Bullsh*t Guide to Your Best Business Strategy | Alex Smith 04.11.2024

Author Alex Smith , writer of the book No Bullsh*t Strategy, has a keen way of looking at what most of us might view as difficult or even insurmountable at times. Strategy is Smith's expertise and he says that it should be intuitive at its core. Need some help with your strategy? Want to see if you're on the correct path? Have a listen to Bryan and Alex in this next episode! Special Than...

How to Build an World Class CPG Brand | Eric Ryan 31.10.2024

Eric Ryan is a prolific CPG brand builder responsible for the home furnishings brand, Method, OLLY, Will, Cast and Welly to name a few. His newest venture is cereal . This episode is a masterclass and rare glimpse into Eric's process and approach that will help you build your own brand. Special Thanks to our Sponsor Inside Tracker! It’s been about 7 years but feels like yesterday when I think...

How to help your dog live a longer healthier life! | We Feed Raw 28.10.2024

If you're like me, your dog is an important member of the family. And you might have the best intentions when it comes to food. The problem is, you might be feeding your dog the wrong food and not know it. We Feed Raw is a small private company doing big things in the healthy dog food space. This is their story.  Friends of the pod, who want to try it out can visit https://WeFeedRaw.com and p...

THIS is Strategy | Seth Godin 23.10.2024

Few names carry the weight of Seth Godin when it comes to modern marketing. With over 20 bestsellers, including Purple Cow , Tribes , Linchpin and This is Marketing , Godin has reshaped how businesses connect with their audience.  Known for his emphasis on permission marketing—engaging customers through trust and relevance rather than interruption—Seth has consistently advocated a deeper, more emp...

The Top 10 AI Tools You Know Nothing About That Will Save You Thousands! 07.10.2024

Here are the Top 10 AI trends shaking up industries right now! In this episode A.I. expert, Sabrina Romonav and host Bryan Elliott discuss how you can use artificial intelligence to optimize your business and life. Ready to innovate?  These trends are changing the game. Subscribe for more insights and tell us which trend excites you the most! Special Thanks to our Sponsor We Feed Raw! We’ve had do...

How to Compete & Dominate as a Challenger Brand | Tracksmith's Founder & CEO, Matt Taylor 30.09.2024

In this episode, Bryan Elliott and Matt Taylor of Tracksmith talk about Matt's journey from college athlete; failed startups; a career at Puma and more leading up to now running one of the most dynamic challenger brands in the running apparel and footwear space. Special Thanks to our Sponsor We Feed Raw! We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are...

Patrick Schwarzenegger Makes MOSH: A Protein Bar to Educate the World About Brain Health 17.09.2024

Founded by mother-son duo Maria Shriver and Patrick Schwarzenegger, MOSH is a mission-driven brain brand educating people about how what they eat today can impact their brain health tomorrow. While they sell protein bars, MOSH donates a portion of proceeds to the Women’s Alzheimer’s Movement (WAM) and have already donated over $100,000 toward WAM’s important Alzheimer’s prevention research. Specia...

Be So Good They Can't Ignore You | Greg Hahn, Mischief Chief Creative Officer 28.08.2024

Greg Hahn is an advertising legend. From his bio: "Greg is the Co-founder and Chief Creative Officer of Mischief @ No Fixed Address. Greg is going to go rogue and move this missive to first person. I started Mischief because I wanted to create a place where people- both employees and clients- could come and do the best work of their lives, with less layers, pretense and other unnecessary comp...

Feel Stronger. Live Longer. Take Control of Your Health | InsideTracker 12.08.2024

It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health.  All of a sudden I was getting serious headaches and didn’t know why… My friend Robb Wolf who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors...

What's Holding You Back from Doing THAT Thing? 09.08.2024

What’s holding you back from doing that thing? My guess is that it’s some form of fear. Having the right amount of fear is healthy and logical. It’s biological and we are hardwired to survive. But fear might also be keeping us playing small. In this episode I'm extending the invite to you to get out of your comfort zone in order to level up. I challenged one of my clients do this recently and...

Would You Buy This $7,600 Bespoke Keyboard? | Ryan Norbauer 25.07.2024

Ryan Norbauer designs and builds what might be the most exquisite keyboards on the planet. He is a self-described nerd but in the best possible way in terms of his passion for aesthetics, function and attention to detail. Would it surprise you to know that there's a large global keyboard community, where other fanatical folks gather to press the flesh and the keys of their favorite creators? ...

How to Build a Brand Around Experiences -- NOT Things | Batch CEO, Mike Petrakis 23.07.2024

About Batch & CEO Mike Petrakis Mike has never had a "real" job-- he's great at starting companies from scratch and growing them into profitable businesses and brands. Now at the helm of Batch, it's about experiences not things. From bach parties to birthdays to just simply having a good time, Batch provides a way to effortlessly discover and book the best things to do in t...

HexClad's Danny Winer Had to Lose it All to Find His $600 Million Winner 18.07.2024

In 2016, Co-Founders Danny Winer and Cole Mecray launched the groundbreaking hybrid cookware brand – combining stainless steel and non-stick in a way that no other cookware brand had done before. The scrappy duo completely self-funded the company by emptying their savings accounts, draining their 401Ks and maxing-out credit cards, and they originally packaged orders by hand and made deliveries in...

Eddie Bauer CEO & Yvon Chouinard Protégé, Tim Bantle, Charts a New Path for the 100+ Yr Legacy Brand 16.07.2024

For more than 100 years, Eddie Bauer has been outfitting people for adventures big and small - first through the small curated sports shop in downtown Seattle and eventually through the brand’s 268 stores across the US and their strong e-commerce platform.  As CEO Tim Bantle is reaching the nearly two-year mark at Eddie Bauer, he has played a key role in leading the charge with unveiling a global...

Angie Hicks of Angie's List (now just Angi™) Built a Billion Dollar Personal and Consumer Brand 10.07.2024

In 1995, Angie Hicks spent all of her time going door-to-door in Columbus, Ohio, trying to sign people up for a new home services referral business. Today, Angie's List, now rebranded to Angi™ , is a household name, referring millions of members to plumbers, painters, and more. Want to read the feature articles I write for my Inc. Magazine byline? https://www.inc.com/author/bryan-elliott Conn...

Building a $20M Coffee Brand Empire from the Grounds Up | Chris Gallant, CEO Chamberlain Coffee 08.07.2024

Chris Gallant is the CEO of Emma Chamberlain’s beloved Gen Z coffee brand, Chamberlain Coffee . Chris was able to land retail presence in over 9,000 stores in just one year and achieve monumental growth (with sales almost doubling over the last two calendar years).  Chris is a highly experienced leader in his field with more than 15 years of knowledge launching, growing, and leading premium F&...

How to Build an Unconventional Brand that Sells for $419 Million | Mike Fata 27.06.2024

Mike Fata , a 25-year entrepreneur, shares his journey of personal transformation and the connection between health and business success. He emphasizes the importance of prioritizing health and wellness, as it directly impacts performance and effectiveness in entrepreneurship.  Co-founding Manitoba Harvest Hemp Foods in 1998, and serving as Chairman of the Board and CEO until 2016, Mike helped gui...

Steal this Luxury Brand Playbook! | Mercedes-Benz USA CMO, Melody Lee 17.06.2024

When I think of the luxury category, Mercedes-Benz is absolutely in that group of brands. In fact, after driving my Honda Civic for more than 250,000 miles I bought my first Mercedes in 2013 and I've been driving my C 250 with pride for more than a decade. Melody Lee and I met in 2015 when I had her former boss, the former head of BMW Uwe Ellinghaus on the podcast, who was recently tapped as...

The Subtle Art of Not Giving AF | 15+ Million Sold - Bestselling author, Mark Manson 04.06.2024

Mark Manson has sold more than 15 million copies of his iconic book, The Subtle Art of Not Giving AF. Check out Mark's Youtube channel with more insightful life advice and wisdom: Mark's website: https://markmanson.net/ Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eductio...

Finding Mastery | Dr Michael Gervais 28.05.2024

 I sat down with performance, leadership training and culture expert Dr. Michael Gervais who added, "In every organization we belong to, we're (also) apart of a culture. And either you are contributing to that culture or you are allowing it to be what it is." Have a listen and let me know what you think! Check out more from Michael here: findingmastery.com/book findingmastery.com/mo...

This Dude is Building a Billion Dollar Brand That's Wiping the Competition | Sean Riley, Dude Wipes 21.05.2024

Recent college grad Sean Riley noticed that his Animal House-style apartment full of dudes needed some help with hygiene. It wasn't like there wasn't enough toilet paper -- it was the fact that some (okay most) dudes needed a lot more help keeping that undercarriage clean after they did their business. Some dudes used bought baby wipes but that didn't seem to fit and that sparked th...

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