Amirali Ghajari

Behind The Brand

Business EN ↓ 63 episodes

Behind the Brand: Unraveling the secrets of your favorite brands, one hilarious misstep, and genius pivot at a time. Tune in and learn why you're addicted to clicking 'add to cart' and 'stream one more'!

Be sure to visit the podcast's website and support the creator: podcasters.spotify.com

Author

Amirali Ghajari

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Dec 29, 2024

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Episodes

Season 2 Episode 4 - From hiking to create a wild brand, Patagonia 🥾🏔️ 05.06.2024

In this episode of the podcast, we are going to explore another story of brand who cared about wildlife adventures and outdoor hiking. The man Yvon Chouinard and how he changed retail industry by introducing outdoor adventures clothes.

Season 2 Episode 3 - Don't buy movies, instead watch them on Netflix! 🎬 29.05.2024

Again welcome back to another episode of Behind the Brand. Today we are exploring the story behind how two genius founders came together to change the streaming world forever! Join us and tune in to discover the real history behind your favorite streaming platform!!

Season 2 Episode 2 - The colonel's recipe, story of KFC 🐓 22.05.2024

In this episode of Behind the Brand, join us as we explore the story of famous Colonel Sanders as he creates one of the biggest fast food chains of all time!!

Season 2 Episode 1 - Rise and Evolution of Duolingo 🦉🇳🇱 17.05.2024

We are back on Season 2!!!!! And you dont know how excited we are. Thank you so much for being with us, we are kicking off season 2 better than ever, and cant wait for your amazing support!!! 😎

Special ONE Anniversary Episode 14.04.2024

The only description for this special day is, Thank You for your support throughout this one-year Journey! That is it and we will be back better than before!!

Episode 38 - It was not only Elon, but more in PayPal 💳 21.02.2024

In today's epidoe, we will diving deep, deeper than expected into the story of your Pay pal, well not only yours but everyone who likes paying online. In today's brand, you will learn about how sometimes the merging between two companies can bring success and big moneeeeyyy.

Episode 37 - Chips not crisps, computer chips produced by NVIDIA 🍟 16.02.2024

In todays episode, we are delving into story of not fries or chips you might think, why do you even think about that?? Ok whatever we are talking about NVIDIA chips and their production into the market, and excting journey.

Episode 36 - Intuit superhero of companies dealing with tax 🦸‍♂️ 14.02.2024

In todays episode, we will be exploring the story behind the first financial bookkeeping company to become big enterprise in making your life easier for paying your taxes and handling your bills. Tune in and dont forget to follow and support!

Episode 35 - Legendary but old by IBM 🖥️ 12.02.2024

In todays episode, we are focusing on the intuitive story of beloved and forgotten somehow IBM, and in this 10 minutes, we will explore everything about them and unleash their computer rivalry. Please also support us by giving us to advertise you like we do for IBM, though we dont advertise for IBM (what?) 🥲

Episode 34 - A rivalry in marketing and selling burgers 🍔 09.02.2024

In today's episode, after a long time we are exploring the story of the rise of Burger King, from the USA to around the world. We also explore how their marketing advertisements became so controversial that they mocked McDonald 💀. Join us and don't forget to tune in for our future episodes!

Episode 33 - Story of Heineken 08.01.2024

In this episode we will explore how an small Beer Dutch company turned into a multi million dollar company and invest in different sports sponsorships.

Episode 32 - Zara and Fast fashion industry 03.01.2024

New year, New resolution, in this episode we will delve into understanding of how fast fashion industry was evolved from Zara rise in the 80’s to how its shaping our lives today! Thanks to our sponsor: The weekly wave Check out their website on: Weeklywave.online

Episode 31 - A journey of time with Louis Vuitton 11.12.2023

In today’s episode we will explore the luxury industry giant Luis Vuitton, with discovering how did it grow to become a giant in his industry and others by becoming a giant shareholder around the world. Thanks to our sponsor: The weekly wave, Checkout their website on: weeklywave.online

Episode 30 - Conventional rise from mattress to Airbnb 08.12.2023

In this episode of the podcast we discuss about how 3 friends and colleagues decided to make an startup global; the story of one and only Airbnb. Thanks to our todays sponsor: The weekly wave weeklywave.online

Episode 29 - The adventure of a new sports brand, from USA to Under Armour 04.12.2023

In this episode we will discuss the rise of Under Armour and its founder; Kevin Plank who led his mission to compete with big sports brand around the world.

Episode 28 - Japan’s brand innovation in west, Uniqlo 29.11.2023

In this episode we will explore the different strategies and expansions in the western market of famous Japanese brand Uniqlo. Thanks to our today’s sponsor for making this episode happen: The weekly wave, check out their website on: Weeklywave.online

Episode 27 - Innovation in university from Warby Parkers 27.11.2023

In today’s episode we dive deep into understanding how sometimes friendships in university can shape some of the biggest corporations of all time. Thanks to our sponsor The weekly wave: weeklywave.online

Episode 26 - Behind the e-commerce titan Alibaba 19.11.2023

In today’s episode, we will explore the story of Alibaba, the biggest e-commerce giant known for its famous founder Jack Ma. Thanks for today’s episode The Weekly Wave, check out their website on: weeklywave.online

Episode 25 - Procter and Gamble story and beginning 15.11.2023

In today’s episode we are diving deep into heart of marketing masters and subsidies; story of P&G. Thanks to our todays sponsor: Weekly wave weeklywave.online

Episode 24 - A quick history toward transactions, Visa 06.11.2023

In today’s episode we are delving into the story of Visa and the credit cards, you might think about history of your w card transactions so listen! Thanks to our this episode sponsor Weeklywave.online

Episode 23 - Boeing 737 max crisis and Boeing actions toward 02.11.2023

In this episode of Behind the Brand podcast we will unveil one of the most tragic events of aviation industry and its effect on corporate consequences reflecting on safety measurements and more! ✈️

Episode 22 - Walmart Mexico ethical Scandal 26.10.2023

In this episode of the podcast we will dive deeper into understanding of ethics of Walmart corporation and the scandal which changed everything.

Episode 21 - Uber Cultural challenges ? 26.09.2023

In today's episode, we will dive deep into the story of how Uber's cultural challenges affected the company's cultural views and ideas. This episode makes sure you understand first the background and story of Uber, the business model, and the story of course. Don't forget to follow the podcast and listen to other episodes.

Episode 19 - Burritos industry: Chipotle 27.08.2023

In Today's episode, we will be exploring the world of food with the integrity of how the visionary founder of Chipotle, Steve Ells, turned a burritos restaurant into an international chain. Thanks to our sponsor: The Weekly Wave Tech newsletter Link to website: https://weeklywave.online/

Episode 18 - Revolutionizing the camera industry: GoPro 04.08.2023

Join us on this episode as we dive deep into the captivating story of a world of extreme action-packed life of an entrepreneur who revolutionized how we capture our moments in extreme times! Who am I talking about? Of course Nick Woodman founder of GoPro.

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