Behind The Brand

In this episode of Behind the Brand, hosts Taylor and Isabella sit down with Peter Gillitzer one-third of the ownership team at Milk and Honey Cider. They explore the origins of the cidery, starting from a production facility in 2011 to becoming a beloved community hub and creative space in St. Joseph, Minnesota by 2017. The discussion covers their successful Summer Music series, how they manage t...

In this episode of 'Behind the Brand,' hosts Taylor, Mo and Brittany from Moxie Creative, discuss the evolving world of print design. They explore the fundamentals of layout, typography, color, and spacing, while sharing insights on common mistakes businesses often make. With anecdotes from their careers and tips on making print materials impactful, this episode emphasizes why print still holds a...

In this special year-end episode of 'Behind the Brand,' hosts Taylor, Kelly, and Isabella of Moxie Creative revisit some of the most memorable moments and insightful conversations with guests from the past year. Featuring a diverse lineup of small business owners, entrepreneurs, and community leaders, this episode showcases stories of passion, innovation, and community impact. Notable guests inclu...

In this special episode of 'Behind the Brand,' Taylor, Kelly, and the rest of the crew from Moxie Creative take a comprehensive look back at their successful year. They discuss the origin and growth of Moxie Creative, the addition of key team members, and share personal anecdotes about their creative processes and team dynamics. The episode also delves into their commitment to pro bono work, the i...

In this special year-end episode of Behind the Brand, Taylor from Moxie Creative sits down individually with team members Kelly, Brittany, Michael, Isabella, Tyler, and Mo to reflect on their experiences throughout 2025. They share their favorite projects, the challenges they faced, and what they're looking forward to in 2026. With highlights like working with Milk and Honey Cider and launching ne...

In this episode of Behind the Brand, Taylor and Kelly from Moxie Creative sit down with Klair Black, Workforce Engagement Director at United Way of Central Minnesota. With a rich background in public relations and marketing from St. Cloud State University, Klair has channeled her skillset into nonprofit work to strengthen her community. The discussion covers her journey into nonprofit work, the va...

Recapping AD Connect 2023 with Team Moxie In this episode of Behind the Brand , the Moxie Creative team—Taylor, Mo, and Tyler—recap their unforgettable experience at AD Connect 2025 , the premier conference hosted by the American Advertising Awards . Tune in as they dive into: Key insights from breakout sessions on creative strategy, brand storytelling, and innovation The future of AI in the creat...

In this episode of Behind the Brand, hosts Taylor and Isabella sit down with Calen Kirkland, Sales Director of The Barrel Mill, a renowned family-owned cooperage in Avon, Minnesota. Known for its high-quality oak barrels, The Barrel Mill has partnered with Moxie to refresh its brand and overhaul its website. Calen shares insights on how the rebrand has modernized this heritage brand while maintain...

In this episode of Behind the Brand, hosts Taylor, Kelly, and Mo discuss the growing trend, or maybe declining trend, of side hustles. They explore personal experiences, the influence of millennial culture, the balance between passion and burnout, and the impact of side hustles on creativity and income. The trio also touch on the generational perceptions of work, the balance between full-time jobs...

In this episode of Behind the Brand, hosts Taylor and Kelly from Moxie Creative converse with Diane Hageman—a trailblazing leader known for her impact on female leadership and community service. Diane shares her journey from a marketing career in healthcare at St. Cloud Hospital and CentraCare, to volunteer work and a significant position at the YMCA. She discusses her transition into a second car...

In this episode of Behind the Brand, hosts Taylor and Kelly of Moxie Creative discuss the importance of blending digital and traditional marketing strategies for small businesses. They explore how integrated campaigns can create a cohesive story that reaches audiences in multiple ways. The team is joined by Michael Nelson to delve into the evolution of digital marketing and its relationship with t...

This episode of 'Behind the Brand' features Jenna Kingsley, the Fund Development Director at the St. Cloud Area YMCA. Jenna shares her journey from her first job in high school to her current role, emphasizing the YMCA's expansive community programs beyond just fitness and recreation. The discussion highlights the YMCA Promenade, an annual fundraising event, detailing its creative planning, sponso...

In this real-talk episode of Behind the Brand, hosts Taylor, Kelly, and Mo from Moxie Creative discuss the challenges and triumphs of being working parents. They dive into personal experiences of juggling deadlines, meetings, and family responsibilities, highlighting the importance of a strong support system both in and out of the workplace. The conversation touches on flexible work schedules, rel...

In this episode of Behind the Brand, hosts Taylor and Kelly sit down with Emily Bertram, Director of Marketing and Communications at the St. Cloud Area Chamber of Commerce and Editor of Business Central Magazine. Emily shares her journey growing up in Central Minnesota and her career path that led her to the Chamber. The discussion covers the unique challenges of marketing for a multi-city chamber...

In this episode of Behind the Brand, hosts Taylor, Kelly, and Isabella from Moxie Creative discuss the concept of owned media, which includes channels like your website, email list, blog, and podcast. They emphasize the risks of relying solely on social media platforms and highlight owned media as a secure, long-term asset for businesses. The team explains how owned and social media can complement...

In this episode of Behind the Brand, hosts Taylor and Mo sit down with Mike Lardy, co-owner of Bravo Burrito in St. Cloud, Minnesota . Mike shares his unique journey from being a long-time employee to owning the beloved burrito spot with his wife, Sam, in 2021. They discuss how Mike uses content creation to connect with customers, the importance of community involvement, and his passion for the lo...

In this episode of Behind the Brand, hosts Taylor, Kelly, and Isabella from Moxie Creative discuss the crucial role of marketing in driving business forward, especially during uncertain times. They explore why marketing budgets are often the first to be cut and explain the long-term damage this mindset can cause. The discussion includes practical advice on what a realistic marketing budget should...

In this episode of the Behind the Brand podcast, hosts Taylor and Isabella from Moxie Creative sit down with Joe Berg, also known as Joe Boss, of White Wolf Custom Apparel and Design. Joe shares insights into running a family-owned business in Little Falls, MN, alongside his wife Nancy, and children Cooper and Maddie. The conversation covers the unique dynamics of supporting family-run businesses,...

In this episode of 'Behind the Brand,' the team at Moxie Creative—Taylor, Kelly, and Michael—discuss the growing influence of artificial intelligence in the marketing industry. They explore how AI tools like Chat GPT are used for various tasks, from generating content outlines to resizing images. They touch on the ethical concerns of AI, especially in terms of copyright and the authenticity of cre...

In this episode of Behind the Brand, Taylor and Kelly of Moxie Creative speak with Deb Krump, owner of Krump Benefit Consulting. Deb discusses her extensive experience in the insurance industry, specializing in supplemental insurance with Aflac and Medicare. She explains what supplemental insurance is, why businesses should consider offering it, and shares practical tips on how to get started. Deb...

This episode of 'Behind the Brand' focuses on the intricacies of successful internships from both a business and intern perspective. Taylor and Kelly from Moxie Creative share their own internship experiences and discuss what businesses should consider before hiring an intern, the dynamics of a strong intern-leader relationship, and future opportunities for their standout intern, Macki Deters. The...

In this episode of 'Behind the Brand,' we sit down with Anna Bovitz, the director of Project 37 and the creative mind behind B-Side Indie Music Cafe . We delve into the mission and history of Project 37, its community-driven initiatives, and the opening of B Side, an all-ages and sober music venue. Anna discusses the branding process with Moxie Creative, the challenges and successes of building a...

In this episode of Behind the Brand, the team at Moxie Creative discusses the importance of community involvement in building a successful brand. Taylor, Kelly, and Isabella dive into why supporting local communities in central Minnesota is integral to their mission. They share personal experiences and discuss various ways they give back, including pro bono work, mentoring, and organizing events l...

In this episode, Jackie Kuehn (Hyndman) co-owner of Poppy Salon, shares the inspiring journey of building a successful salon in Central Minnesota. From its humble beginnings as a dream among friends to becoming an award-winning establishment, Jackie discusses the importance of customer service, staying ahead of trends, and the courage to pivot when necessary. The conversation also delves into the...

In this episode of 'Behind the Brand,' the Moxie Creative team reflects on their major milestones, achievements, and learnings from their second year in business. Hosts Taylor, Kelly, and Isabella discuss significant moments such as award-winning projects, launching the company podcast, and onboarding new team members. They also delve into challenges faced, valuable lessons learned, and outline th...