XYPN

Behind The Advisor

Business EN ↓ 417 episodes

Behind the Advisor, an XYPN Podcast, takes you behind the scenes of what it really takes to launch, run, and grow a successful fee-only financial planning firm. Through candid conversations with industry leaders and real-life advisors, we uncover the challenges, victories, and lessons learned along the way. Whether you're starting out or scaling up, this podcast delivers the front-line insights and actionable strategies you need to build a thriving, purpose-driven firm—on your terms.

Author

XYPN

Category

Business

Podcast website

www.xyplanningnetwork.com

Latest episode

Jul 1, 2026

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Episodes

Ep #318: 60 Clients in the First 12 Months: A Conversation with Danika Waddell 22.09.2021

We're excited to talk with Danika Waddell today, owner of Xena Financial Planning, a long-time follower of XYPN, and a relatively new entrepreneur. As you'll hear, Danika has experienced rapid growth in her newly-launched firm and now serves over 60 clients just 13 months in. So, what's her secret?   As we explore today, you'll hear that it comes down to knowing your strengths and weaknesses and c...

Ep #317: Coaching Clients Through Liquidity Events: A Conversation with Tom Lo 08.09.2021

We're excited to welcome Tom Lo, XYPN Member and founder of Vested Financial Planning, on the show today. As his firm name alludes to, Tom works with Silicon Valley tech professionals and has a particular focus on helping clients through a liquidity event at their company.   Tom shares that he, too, went through a liquidity event at a tech startup and found it to be so complicated of an experience...

Ep #316: Get What You Want Out of Your Business Using the EOS Model: An Interview with Jerry Kauffman 25.08.2021

Today we're excited to have Jerry Kauffman, a Certified EOS Implementer on the show. EOS is the Entrepreneurial Operating System—a system designed to help entrepreneurs get more of what they want out of their businesses. XYPN integrated the EOS model into our organization just about three years ago, with the help of Jerry, and today we'll discuss the core components of the system and how it can le...

Ep #315: Growing Your Firm with Digital Marketing: A Conversation with Daniel Kopp 11.08.2021

We're excited to welcome Daniel Kopp to the show today. Daniel is the owner and founder of Wise Stewardship Financial Planning—a two-year-old, 100% virtual fee-only firm that serves over 25 widows and military personnel.   Today, Daniel talks about what it was like starting his firm while navigating some difficult personal circumstances. While he waited for approval to start his firm, he conducted...

Ep #314: Building a Firm Part-Time: An Interview with Spencer Stephens 28.07.2021

There is no one-size-fits-all approach to starting or scaling a practice, and today, we sit down for a conversation with XYPN member Spencer Stephens who has taken his own path starting and scaling his firm. Stephen, like many folks, is interested in building a lifestyle practice vs. an enterprise practice. He founded Rooted Interest, a fee-only firm in Salt Lake City, Utah, in 2017, and today, he...

Ep #313: Loving Your Business 20 Years In: An Interview with Cathy Curtis 14.07.2021

We're excited to introduce you to Cathy Curtis, founder of Curtis Financial Planning, a fee-only firm out of Oakland, CA. Cathy has run her firm for over 20 years and shares just a sliver of her experience on the show today. Cathy is a solo advisor—and always has been. She serves women, specifically breadwinning women, and to this day, finds 1:1 client work her favorite part of running her firm. C...

Ep #312: Serving Retirees & Pre-Retirees Your Own Way: A Conversation with Vinicius Hiratuka 30.06.2021

We're excited to welcome Vinicius "V" Hiratuka, founder of Elevated Retirement Financial Services, on the show today. V serves just over 50 client households on an AUM basis, folding his financial planning and investment management into a single comprehensive fee. Despite being relatively young, V serves almost exclusively pre-retirees—and loves doing it. He talks about the oh-so-familiar feeling...

Ep #311: Growing As an Entrepreneur From the Startup Phase to the Enterprise Phase: A Check-in with Alan Moore 16.06.2021

We're excited to have Alan Moore, the CEO and Co-Founder of XYPN, on the show today. XYPN just celebrated its 7th year, and it's been about a year and a half since Alan hosted his last #XYPNRadio episode.  Today, he joins us to discuss what this whole journey has been like—from starting the business to managing a team through COVID, all while being a dad (now with three kids). Alan opens up about...

Ep #310: Two Million Dollars of Revenue in Four Years: A Conversation with Shane Mason and AJ Ayers 02.06.2021

We're excited to welcome back Shane Mason and AJ Ayers, co-founders of Brooklyn FI, for a check-in on their growth trajectory since we last spoke with them on episode #221. Brooklyn FI now has 10 fully remote employees, serves over 200 client households, and is pushing the two million dollar mark in revenue.  On the show today, we discuss what that growth has been like—from identifying great new t...

Ep #309: The Power of a Mastermind Group: A Conversation with Becky Meats, Bonnie Arnold, Molly Laughter, and Adrienne Ross 26.05.2021

We're excited to have four XYPN members and firm owners on the show today. Becky Meats, Bonnie Arnold, Molly Laughter, and Adrienne Ross were introduced to each other during their XYPN Launcher program in 2019 and have met every week since then as a mastermind group.   We dig in and discuss what makes this group work—from the framework to the attitudes, and how they ensure the meetings and group a...

Ep #308: Enhancing the Value of XYPN Membership with Executive Experience: With Vince Hockett 19.05.2021

We're honored to welcome Vince Hockett, XYPN's Chief Revenue Officer, to the show today. Vince joined the XYPN team just about one year ago and has brought decades of experience working at rapidly growing companies along with him.  Today, Vince shares what it's like working with Alan and Michael as a fellow executive and what it's been like to manage the group of young leaders that ultimately deli...

Ep #307: Investment Storytelling: An Interview with Kelly Klingaman 12.05.2021

Today, we're excited to introduce you to Kelly Klingaman, Vice President and Regional Director of Dimensional Fund Advisors (DFA). Kelly has worked in the RIA space for the past 12 years, helping advisors around the country understand and communicate investment management strategies to their clients.  Kelly explains that DFA partners with advisors to educate them on the academic research that DFA...

Ep #306: How DEI Makes Firms Thrive: An Interview with Cindu Thomas-George 05.05.2021

In today's episode, we're honored to speak with Cindu Thomas-George, a professor and the owner of Shakthi Diversity and Equity Training.  Cindu joins us to discuss what diversity, equity, and inclusion each mean and lays out a persuasive argument for DEI initiatives as a growth strategy within a business. She discusses the concepts of power and social capital and presents the moral case for consid...

Ep #305: Embracing an Expanding Compliance Program 28.04.2021

Today, we have the privilege of talking to Terria Heng and Shelby Brown, two of XYPN's Compliance Coaches who together have nearly two decades of experience as examiners and compliance consultants. Terria and Shelby discuss with us their recommended approach to compliance, the time commitment required to ensure you're creating a culture of compliance within your firm, and several other compliance...

Ep #304: Supporting Clients Through Grief and Transition: A Conversation with Julie Quick and Chris Dale 21.04.2021

Today we have the honor of speaking with Chris Dale and Julie Quick, two XYPN members and RIA owners who make a tremendous impact in their clients' lives as they focus on the complex niche of people in transition, specifically those dealing with grief. If you're interested in supporting and guiding clients through transition, this episode is for you. You can find show notes and more information by...

Ep #303: Adding a Partner Into an Established Firm: A Conversation With Ryan Mohr and Eric Thomas 14.04.2021

Today, we have an exciting conversation with Ryan Mohr and Eric Thomas, owners of Clarity Capital Management, a fee-only firm out of Portland, OR, where we talk about all things partnering—how to do it, when to do it, and all of the potential benefits. Three and a half years ago, Ryan started his firm as the sole owner and built it to serve over 45 client households. As the pressures of growth con...

Ep #302: The Real Value of an Intern: A Conversation with Pearl Michalson 07.04.2021

Today we're excited to welcome Pearl Michalson, XYPN's Internship Coordinator, to the show. Pearl has built XYPN's internship program from the ground up and has a wealth of expertise when it comes to all things interns and internships. From identifying top talent to training managers on how to best utilize interns, a lot goes into making an internship a successful and rewarding experience for all....

Ep #301: Hiring A Spouse - A Conversation with Ashlee deSteiger and David Rae 31.03.2021

We're incredibly excited to have Ashlee deSteiger and David Rae—two XYPN advisors and RIA owners—on the show today to talk about everything that comes along with working having your spouse as a coworker. Ashlee's husband joined her firm, Gunder, after seeing the momentum and freedom she enjoyed while running the firm, while David hired his husband at his firm strategically to support not just his...

Ep #300: From Unfulfilled Employees to Independent RIA Owners: A Conversation with Tremaine Wills and Charles Ho 24.03.2021

Today, we have two remarkable XYPN members—Tremaine Wills and Charles Ho—on the show. Tremaine and Charles both left the broker-dealer space knowing they were destined to do more meaningful work. Both ended up finding major fulfillment in being owners of their very own independent RIAs. We speak with both Tremaine and Charles about their previous professional backgrounds, including the tears that...

Ep #299: Considerations for Special Needs Planning: A Discussion With Alexandra Baig, Neil Mahoney, Todd Sensing, and Matthew Ricks 17.03.2021

We're thrilled to have four incredible XYPN members on the show with us today: Alexandra Baig, Neil Mahoney, Todd Sensing, and Matthew Ricks. Each advisor has built a practice that either focuses entirely on or incorporates special needs planning—a unique niche that brings its own challenges, and of course, rewards.  From soft skills like trust and sensitivity to having deep technical expertise, s...

Ep #298: Strategic and Authentic Podcasting: A Conversation with Aaron Agte, Michael Reynolds, and Trishul Patel 10.03.2021

Today, we're excited to talk with three extraordinary people—Aaron Agte, Michael Reynolds, and Trishul Patel—with three remarkable things in common: they are all RIA owners, XYPN members, and, to top it off, podcasters. In today's episode, we discuss the intricacies of hosting a podcast as a primary component of a RIA marketing strategy . You'll learn that each of these advisors approaches their p...

Ep #297: Embracing Career Change: A Conversation with Cathy Morgan and James Hindes 03.03.2021

We're excited to have Cathy Morgan and James Hindes on the show today to talk about their respective firms, Assess Financial Freedom and ENOW Financial. While Cathy and James own two separate RIAs, they share many similarities, both having entered the industry from other careers (and both being XYPN members, of course!). Cathy was and is a CPA, while James spent most of his career in the tech indu...

Ep #296: Transitioning an Established Practice to Fee-Only: A Conversation with John Mason and Tommy Blackburn 24.02.2021

We're excited to have John Mason and Tommy Blackburn on the show today. John and Tommy are partners at Mason & Associates, a fee-only firm out of Newport News, Virginia. Tommy and John are friends, first and foremost, but also business partners, both working at a firm that John's uncle and father started together in the early 80s.  If you're interested in what it's like to transition an existing f...

Ep #295: Storytelling to Build Your Brand: A Conversation with Kelly Moorman 17.02.2021

We're honored to have XYPN Director of Brand Communications, Kelly Moorman, on the show today to talk about all things brand. Kelly is a trained chemist, but married her experience with large data sets and analytical writing with her passion for storytelling to carve out a career in marketing. Today, she shares some of her best advice as a professional marketer and brand builder. You can find show...

Ep #294: Building an Authentic Firm That's a Magnet for Clients: A Discussion with Anna N'Jie Konte 10.02.2021

We're excited to have XYPN member Anna N'Jie Konte, the founder of the fee-only firm Dare to Dream Financial Planning out of Kensington, MD, on the show today. Anna started her firm in August of 2019 and now serves 27 clients, most of whom are business-owning women of color—clients who are just like Anna. If you're interested in what it would be like to build a business as a mom and as a woman of...

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