XYPN
Behind The Advisor
Behind the Advisor, an XYPN Podcast, takes you behind the scenes of what it really takes to launch, run, and grow a successful fee-only financial planning firm. Through candid conversations with industry leaders and real-life advisors, we uncover the challenges, victories, and lessons learned along the way. Whether you're starting out or scaling up, this podcast delivers the front-line insights and actionable strategies you need to build a thriving, purpose-driven firm—on your terms.
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Episodes
Ep #42: Alan & Kitces Unhinged - Mailbag Episode 06.04.2016 1:02:18
Today, we have another mailbag episode of Alan and Kitces Unhinged for you. Michael Kitces joins us to answer your questions that came in from the XYPN VIP community, email, and social media. You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/42
Ep #41: Convert Financial Planning Leads to Clients 30.03.2016 1:03:17
f you struggle with lead conversion, Nancy breaks down how to build a thoughtful, effective sales process that actually reflects how advisors want to serve. She shares the powerful frameworks she's developed and used with advisors around the world to help them have better conversations and close the right clients, the right way. If you're ready to feel more confident about how you bring new client...
Ep #40: Embracing Impostor Syndrome with Carl Richards 23.03.2016 1:01:08
In this episode, we talk about the different types of imposter syndrome and how to recognize when you start to fall into this mindset trap. Carl also shares how to move past imposter syndrome so you can learn to enjoy and accept your success. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/40
Ep #39: Writing Books to Supercharge Your RIA Marketing 16.03.2016 59:59
Mary Beth gives an informative overview of just what it takes to bring a book from an idea to launch. She shares how to form a team of experts to help with the process, and why it is so important to hold yourself accountable in your writing to stay on schedule. Mary Beth then dives into how long it took her to write Work Your Wealth and exactly how much she spent to get it published. You can find...
Ep #38: Residency Programs in Financial Planning 09.03.2016 42:50
On this episode of #XYPNRadio , I am excited to finally bring on a very special guest that I've been working on for months, Andrea Eaton. Andrea is a financial planner and financial planning mentor with Cornerstone Wealth Advisors . You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/38
Ep #37: The Career of Will Kaplan: From Failed Partnership to Firm Owner 02.03.2016 1:01:58
This episode is full of insight into a situation that a lot of planners face. Before building his successful firm, Will was part of a firm whose partnership fell apart. He joins us to share his unique, first-hand perspective on how a partnership fallout can happen. Will goes into why he started Halcyon after his failed partnership and shares his ideas on how to buy a firm from an older planner who...
Ep #36: Serve NextGen Clients Inside Your Existing Firm 24.02.2016 47:49
Matt's experience is an awesome example of a firm within a firm concept that Kitces and I have alluded to in past episodes. If you are interested in building out a nexgen service model inside your existing firm but are unsure of where to start, then you need to listen in. This interview is full of actionable advice and one I am excited to finally bring you. You can find show notes and more informa...
Ep #35: The Career of Jessica Smith: Balancing Business and Motherhood 17.02.2016 56:25
How is it possible to build a career you love, own your own RIA, and be there for your family? This interview gives insight into how one financial advisor does it -- and how you can apply her ideas, thoughts, and tips to your own life. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/35
Ep #34: Creating the Perfect CRM with John Rourke and Dan Ferranti 27.01.2016 58:14
This week on #XYPNRadio, I'm excited to bring you an interview with Wealthbox CRM's co-founders, John Rourke and Dan Ferranti. I have known these guys for several years, and every time we talk, I learn something new about technology. Typically when you speak with tech vendors, you don't get to talk to the lead developer, but today you will. You can find show notes and more information by clicking...
Ep #33: BONUS EPISODE – Alan and Kitces Unhinged (Mailbag Style!) 25.01.2016 1:08:46
This week, we are back with another mailbag issue. Kitces and I really enjoy these episodes because it really helps us to identify and address your biggest problems. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/33
Ep #32: Monthly Retainers in a $1.5 Billion AUM Firm 20.01.2016 1:06:47
This week, J.D. Bruce joins me on #XYPNRadio. J.D. is the president of Abacus Wealth Partners, based out of Santa Monica. J.D.'s firm manages over $1.5 billion. Abacus is the firm that bought my RIA, Serenity Financial Consulting, in 2015. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/32
Ep #31: How To Deal With Failure In Your First Year of Business 13.01.2016 1:08:47
Today, we are talking about what expectations are realistic to have in your first year of business, regarding income, and why a side hustle is vital to your success. We then dive into the four areas that we believe you need to focus your marketing efforts on in your first year. If you are in your first year of business, feeling the pressure, or you want to start a business and want to know what to...
Ep #30: SEO for Financial Advisors with Brent Carnduff 06.01.2016 1:00:03
This week, we're talking with Brent Carnduff, an SEO expert and the owner of Advisor Web Marketing. I initially met Brent when he worked with me on the creation of the Serenity Financial Consulting website a few years ago; he completely blew my mind. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/30
Ep #29: Building a Virtual Firm by Marketing Locally with Eric Roberge 30.12.2015 57:38
Eric has found some truly incredible ways of integrating the traditional financial planners' face-to-face methodology with today's technology. He's had a career that many financial planners could only dream of, and today, he shares how you too can bring the same level of success into your practice. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/29
Ep #28: BONUS EPISODE - Alan and Kitces Unhinged (Mailbag Style!) 28.12.2015 1:04:13
On this episode, we cover your questions about robo -advisors and how to transition from one career to financial planning, and how to best serve your niche community. We end our conversation with how large advisory firms can adopt a monthly retainer model and keep their younger advisors from leaving. While we break our record for answering the least amount of questions in an episode, this is one...
Ep #27: Outsource Your Marketing to Grow Your Firm with XYPN's Director of Marketing Kali Hawlk 23.12.2015 49:48
We get a lot of questions from our community centered around marketing, and to start answering them, we invited our very own marketing guru to the show. I'm excited to bring Kali Hawlk, XYPN's Director of Marketing, to #XYPNRadio today! You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/27
Ep #26: The Career of Jude Boudreaux and How Failure Can Define Success 16.12.2015 55:43
Jude is gifted at being incredibly authentic and has an inspiring story of what you can go through and still become a success. We discuss how he transitioned from being an employee to founding his firm, as well as the personal setbacks he experienced that shaped his journey to success. You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/26
Ep #25: RIA Compliance: Staying Compliant When You Start and Run Your Firm 09.12.2015 59:06
Turn up and the volume and listen in as Jim and I chat about his career path and how to get into the compliance market before diving into tips and tools for RIA compliance that all advisors need to know about. You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/25
Ep #24: The Intersection of AUM and Monthly Retainers with Alan & Kitces 02.12.2015 1:13:56
This week we aren't talking about how to help your small clients grow into big clients this week, but about how to provide financial planning to a whole new generation. With changing the way you approach financial planning, you are finding a whole new set of clients that have never been reached with traditional financial planning. You can find show notes and more information by clicking here: http...
Ep #23: The How and Why of Monthly Retainers with Alan & Kitces 25.11.2015 1:07:31
Whether you are already part of the XYPN Network or are looking to join, creating your model for monthly retainers can be a daunting task if you don't understand the importance. Listen in as Kitces and I share how the monthly retainer model started and how to ensure your firm is set up to grow with your customers for years to come. You can find show notes and more information by clicking here: htt...
Ep #22: BONUS EPISODE – Alan and Kitces Unhinged (Mailbag Style!) 23.11.2015 1:20:30
Today, we tackle your burning questions on the topics ranging from compliance and regulations of bringing in an investor or advisor to monthly retainers and how to sell to younger clients. You don't want to miss this episode; we just may be answering the question that you've been dying to get an answer to. You can find show notes and more information by clicking here: https://www.xyplanningnetwork...
Ep #21: The Career of Justin Rush – How a Failed Startup Attempt Led to Success 18.11.2015 1:00:56
This week, I am excited to welcome Justin Rush, the founder for JGR Financial Solutions, to #XYPNRadio. I knew this interview would be great because Justin has such an awesome story, but it was even better than I had expected because there were a lot of things about Justin's career that I honestly wasn't aware of. You can find show notes and more information by clicking here: http://www.xyplanning...
Ep #20: Net Worth & Income Based Retainers & More from The Planning Center 11.11.2015 1:08:22
If you're interested in variations of the retainer model , how firms like The Planning Center are changing the way planning is done, and how leaders like Andrew are carving new career paths in the industry, you won't want to miss this insightful interview! You can find show notes and more information here: https://www.xyplanningnetwork.com/20
Ep #19: The Career of Katie Brewer – Using Speaking Gigs to Get Prospective Clients (and Income!) 04.11.2015 58:55
Katie has some pretty unique methods for getting clients, which include speaking to consumer facing groups. So if you are a speaker that is interested in using your speaking to drive leads and prospective clients to your firm, you are going to want to listen up. Katie's story will resonate with a lot of people. Her message is great inspiration for people who are taking a different path or are not...
Ep #18: The Career of Brittney Castro - From $0 - $250k Revenue in 24 Months with No AUM 28.10.2015 1:01:42
This week, I am pumped to bring you this interview with Brittney Castro. Brittney is the founder of Financially Wise Women, a Los Angeles-based firm. I've actually been following Brittney ever since I first started my firm back in 2012. I only had social media interactions with her until I finally caught up with her at FinCon, down in Charlotte, where she was speaking on how to build courses to le...
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